1

SUMMER TRAINING REPORT

ON
SOLAR AS A FUTURE ENERGY
AT

Presented By:
Ashish Lohan
180101050006
MBA-Marketing(F)
 2

CONTENTS
1. Overview of the Company
2. Vision, Mission and Objectives
3. Products of the company
4. SWOT Analysis of the company
5. Introduction to Solar Energy
6. Weekly Work Report
7. Data analysis and interpretation
8. Finding and suggestion
 3

INTRODUCTION TO THE COMPANY

 Sun Astra Energy Solutions Private Limited is a Private incorporated on 30
March 2015. It is the complete Solution Provider for Solar Power Plants
(ground mounted and roof top). The company has the latest and most
modern technology adapted to tap solar energy for heating and lighting
application.
 Sun Astra design, Install and commission projects on turnkey basis as
per client’s requirements. The company work in both OPEX (no upfront
cost to customer, power purchase agreement, only applicable to
industry) as well as CAPEX (one time cost) model.
 4

VISION AND MISSION OF COMPANY

• VISION:
1. To be the most admired and responsible solar power company enabling solar
everywhere and delivering sustainable value to all stakeholders.
2. To provide the most compelling value in the solar energy industry. Value
means designing and installing the highest quality solar energy systems, on
time, safely, with high customer satisfaction, at a low specific cost.
• MISSION:
1. To execute and operate our projects efficiently and maintain the highest
standards of quality, safety and environmental sustainability.
2. To foster a culture of trust, collaboration and performance to achieve our
business goals and be an employer of choice.
3. To become the leader in development of large scale solar installation and to
promote and commercialize the use of solar energy to reach remotest corner.
4. To operate ethically and fairly at all times while continually advancing.
 5

OBJECTIVE OF THE COMPANY

• OBJECTIVE:

1. Promote the use of sustainable, economic and least-cost electrification

solutions for areas not feasible for grid connection.
2. Apply solar energy technology as the enabling technology for sustainable
development.
3. Promotion and guarantee of positive opinion regarding the development of
solar energy sector.
4. Support for the state policies implementation to encourage solar energy at both
national and regional levels.
 6

PRODUCTS OF THE COMPANY

• Solar Panel: - Solar panels actually comprise many, smaller units called
photovoltaic cells. It consists of single solar panel, mini solar panel and solar
small panel.

• Solar Inverter:- A solar inverter or PV inverter is a type of electrical converter

which converts the variable direct current (DC) output of a photovoltaic
(PV) solar panel into a utility frequency alternating current (AC) that can be fed
into a commercial electrical grid or used by a local, off-grid electrical network.
 7

• Solar Street Light: - Solar street lights are raised light sources which are
powered by solar panels generally mounted on the lighting structure or integrated
in the pole itself. The solar panels charge a rechargeable battery, which powers
a fluorescent or LED lamp during the night

• Solar Heating System: -Solar water heating systems use solar panels, called
collectors, fitted to your roof. These collect heat from the sun and use it
to heat up water which is stored in a hot water cylinder.
 8

• Solar Mounting Structure: - Solar mounting structure is used to fix

solar panels on surfaces like roofs, building facades, or the ground.
These mounting systems generally enable retrofitting of solar panels on
roofs or as part of the structure of the building.
 9

SWOT ANALYSIS OF THE COMPANY

STRENGTHS WEAKNESS
• Reduces Electricity Bills • Technology changes very frequently.
• Solar energy systems generally don’t • Government incentives required to
require a lot of maintenance, only need
to keep them relatively clean, so embark more facilities and subsidies for
cleaning them a couple of times per solar power products.
year will do the job. • Research and development projects
• Solar energy can be used for diverse simulation design for shaded condition.
purpose.

OPPORTUNITIES THREATS
• Ambitious targets of Government • High risks of obsolescence as novel
for solar projects. technology.
• Priority sector implementation of • Cash flow reduction in off season.
rooftop houses in remote areas • Searching professionally skilled
with Government financing. persons for the Company.
• New companies emerging in the solar
energy sector.
 10

INTRODUCTION TO SOLAR ENERGY

• Solar energy as energy obtained from the sun. Solar energy refers to capturing
the energy from the Sun and subsequently converting it into electricity either
directly using photovoltaic or indirectly using concentrated solar power.
• Modern View: -Today SUN is not only used for preparing food. It is used as an
alternative source of energy. Solar energy is widely used all over the world as a
source of generating power. It is used for heating water, transport and
reconnaissance, solar cooker, producing electricity, water treatment, architecture
and horticulture.
• Market Scenario: - World population rising at an alarming pace, doubled from
3.2 billion in 1962 to 7 billion in 2015. It forecasted to grow to 9.2 billion by
2050.
• India, with more than 1.25 billion people stands third in the world in the
production and consumption of electricity. More of the population living in
villages and half of the villages remain without electricity.
• To meet this surging demand, solar energy is the best form of energy to fulfill the
energy need of India and bridge the energy demand-supply gap.
 11

Government Initiatives: -

• Subsidy scheme to promote Solar Energy through the Jawaharlal Nehru

National Solar Mission
• 30% subsidy is given by central government for home solar power plants and
AP Govt. to offer 20% extra subsidy for solar units.
• National Bank for Agriculture and Rural Development (NABARD) is
giving 50% loan for solar products.
• For households below the poverty line, 100% capital subsidy would be provided
as per norms of the Kutir Jyoti Program.
• Programme on ‘Accelerated development and deployment of solar water
heating systems in domestic, industrial and commercial sectors’.
• Implementation of the programme on “Development of Solar Cities” during the
12th Plan period including 2012-2017.
 12

Energy Future: -

• The future of solar energy in India largely depends on achieving the

ambitious solar power generation target of 100 GW by 2022.
• With the cumulative solar capacity going up to 15.6 GW, as on June 30,
2017, the market sentiment is upbeat because of the record number of
installations.
• The government will majorly drive the demand with the NTPC, NLC, CIL,
NHPC and Railways all inviting tenders for solar projects.
• According to the Bloomberg New Energy Outlook 2017 report, more
efficient batteries will provide flexibility of use and boost the reach of
renewables, cutting the cost of solar energy by 66%.
 13

Weekly Work Report

1st Week –
• Documentation, Induction and Work Planning
• Visited Channel Partners in Delhi
• Visit Chandigarh Renewal Energy Science and Technology (CREST) and
Department of Renewable Energy Government of Haryana (HAREDA) for
obtaining information related to the products

2nd Week –
• Visit Channel Partners of the Company
• Visit Indian Oil Refinery for Quotations of Indian Oil Petrol Pumps in various
cities
• Meeting with S2M Enterprise and give detailing about products and technology
• Meeting with head of GSM Filling Station for Project details of Yard and
Canopy Light
 14

Conti…..
3rd Week –
• Meeting with Mr. Jasvir for 20kw Solar Project at Kurukshetra
• Meeting with Dealer and detailing about 10kw On-Grid Solar Project at Jind
• Visit ABS Solar System, Fatehabad for products like Mounting Structure and
AC/DC box
• Attend one day workshop related to technologies at National Institute of Solar
Energy, Gurugram

4th Week –
• Meeting about distributorship of Patanjali products at Patanjali Renewable Energy
Office, Noida
• Visit Electric Market at Delhi for connections and lead generation
• Meet concerned person for installation of 5HP Solar Water Pump at Nayana,Hisar
• Installation of 3HP Solar Motor at Tohana
 15

Conti….
5th Week –
• Meeting with director and principal of School for 40kw On-Grid Project at Moga,
Punjab
• Meet Mr. Sandeep for about Solar Street Light at Sandeep Enterprises, Bhatinda
• Visit various industries for inquiry about street light pole and battery at Ludhiana
• Discuss with managers and channel partners of the company

6th Week –
• Visited ABIC Incubation Center for business ideas and innovation at HAU
University, Hisar
• Meeting with Project Officer for On-Grid solar system at DRDA
• Discussion about Net Metering at DHBVN, Hisar
• Meet field officer for about yard canopy light and solar system for new petrol
pump at Indian Oil Refinery, Panipat
 16

Conti….
7th Week –
• Weekly Planning and generating report
• Visit local market for making connections at Mohali and Shimla
• Visit battery manufacturer for dealing at Power Touch Battery Pvt. Ltd., Ludhiana

8th Week –
• Getting knowledge about Quickbook Billing software from my mentor and
supervisors
• Meeting with clients in the company with supervisors
• Meeting with the members and channel partners of the company and final
reporting all the data to them
• Certification and get together
 17

DATA ANALYSIS AND INTERPRETATION

Q1. How much do power cuts affect your business?
Option Percentage

Major effect 30.8%

Moderate effect 62.2%

No effect 7.0%

Major effect
Moderate effect
No effect

INTERPRETATION: - Almost 93 percent of businesses indicated that power cuts

have a moderate or major effect on their business. Only 7 percent of businesses said
power cuts have no effect on their business.
 18

Q2. How much would your business improve if there were no power cuts?
Option Percentage

Great improvement 38.2%

Moderate improvement 55.8%
No improvement 6.1%

Great improvement
Moderate improvement
No improvement

INTERPRETATION:- A whopping 94 percent of commercial establishments

surveyed said that there would either be a moderate or great improvement
in their businesses if they had a steady power supply without cuts.
 19

Q3. Does your business have a backup generator?

Option Percentage
Yes 64.9%
No, but we are 21.7%
considering it
No, and we have not 13.5%
considered it

Yes

No,but we are
considering it
No,and we have not
considering it

INTERPRETATION: - About 65 percent of surveyed businesses said they currently

have a backup diesel generator in place to run their business when there is a power
loss. Of those surveyed who didn’t have a backup generator, 22 percent said they
were considering one. Only 14 percent were without a generator and were not
considering purchasing one.
 20

Q4. What is more important to you?

Option Commercial Residential
Cheaper power 25.9% 40.1%
Consistent power without 74.2% 60.0%
cuts

80.00% 74.20%
70.00% 60.00%
60.00%
50.00% 40.10%
40.00%
30.00% 25.90%
20.00%
10.00%
0.00%
chaeper power consistent power
without cuts

Commercial Residential

INTERPRETATION:- In a surprising finding, almost 74 percent of commercial

survey respondents said consistent power without cuts was more important to them
than price, while 26 percent said they would prefer cheaper power.
Sixty percent of residential survey respondents also said consistent power without
cuts was more important to them, and 40 percent said they would prefer cheaper
power.
 21

Q5. Have you heard of the following types of power plants/energy sources?
Option Commercial Residential
Solar 90.5% 83.3%
Wind 79.8% 76.4%
Hydro 62.7% 60.7%
Nuclear 54.7% 50.4%
Coal 52.8% 53.7%
Biogas 44.8% 37.9%
Have not heard of any 1.1% 2.5%
choice
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00% Commercial
10.00%
0.00% Residential

INTERPRETATION: - In terms of awareness of different energy sources, 91 percent

of commercial respondents and 83 percent of residential respondents were aware of
solar largely due to the prevalence of solar water heaters. Solar was the most
recognized form of energy generation by both commercial and residential
respondents.
 22

Q6. Where did you hear about the types of energy sources?
Option Commercial Residential
Radio 12.5% 19.0%
Television 57.4% 64.4%
Print Newspaper 74.2% 63.2%
Print Magazine 50.4% 33.8%
Online 49.3% 20.8%
None of the above 2.7% 4.7%

80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00% Commercial
10.00% Residential
0.00%

INTERPRETATION:- When asked where they had heard about energy generation sources, 74
percent of commercial survey respondents said print newspapers, followed by television, print
magazine, online and radio.
For residential consumers, television was the most popular source of information, closely
followed by print newspapers, print magazines, online and radio.
 23

Q7. What is your impression of Solar?

Option Commercial Residential
Strongly favor 58.4% 58.3%
Somewhat favor 25.5% 24.8%
Neutral 11.3% 13.3%
Somewhat opposed 0.3% 0.3%
Strongly opposed 0.4% 0.1%
No opinion 4.2% 3.7%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00% Commercial
0.00%
Residential

INTERPRETATION:- when asked about their impression of solar energy, 58 percent of

both commercial and residential survey respondents said they strongly favor solar and
about 25 percent of both commercial and residential respondents said they somewhat
favor solar. Only 11 percent of commercial and 13 percent of residential respondent
were neutral while about 4 percent in each group had no opinion.
 24

Q8. What are the benefits of solar?

Option Commercial Residential
Environment 71.2% 64.5%
Domestic source of 56.5% 49.3%
energy
Never ending source of 61.2% 55.0%
energy
Lower energy bills 43.6% 46.7%
Less energy shortage 41.6% 41.3%
Less dependence on 45.0% 39.3%
power company
Don’t know 2.9% 5.9%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00% Commercial
0.00%
Residential

INTERPRETATION:- 71 percent of commercial and 65 percent of residential

respondents indicated the environment as the top benefit of solar energy. “Never
ending renewable source of energy” was the second most cited benefit followed by
solar being a domestic source of energy.
 25

Q9. How important do you think is for India to develop and use solar power?
Option Commercial Residential
Very important 48.7% 45.0%
Somewhat important 46.9% 42.9%
Not important at all 0.7% 3.7%
No opinion 3.8% 8.7%

60.00%

50.00%

40.00%

30.00% Commercial

20.00% Residential

10.00%

0.00%
Very important Somewhat Not important No opinion
important at all

INTERPRETATION:- When asked how important it is for India to develop and use
solar power, 49 percent of commercial and 45 percent of residential respondents said
it is very important, while 47 percent of commercial and 43 percent of residential
respondents said it is somewhat important.
 26

Q10. How likely would you be willing to pay more for solar power?
Highly likely 17.1% 22.1%
Somewhat likely 64.7% 60.1%
Somewhat unlikely 16.8% 9.6%
Highly unlikely 1.3% 8.2%

70.00%
60.00%
50.00%
40.00%
Commercial
30.00% Residential
20.00%

10.00%
0.00%
Highly likely Somewhat likely Somewhat likely Highly unlikely

INTERPRETATION:- In a surprising finding, when asked how willing would survey

respondents to be pay more for solar power, 82 percent of both commercial and
residential respondents said they were either somewhat likely or highly likely to pay
more for solar power.
18 percent of both commercial and residential respondents said they were either
somewhat unlikely or highly unlikely to pay more for solar power.
 27

Q11. What effect will more solar power generation have on India’s power shortage?
Option Commercial Residential
Very helpful 58.8% 51.6%
Somewhat helpful 29.1% 28.7%
None 1.1% 1.3%
Somewhat unhelpful 3.6% 4.7%
Very unhelpful 1.1% 4.1%
Don’t know 6.2% 9.7%

70.00%

60.00%

50.00%

40.00%
Commercial
30.00%
Residential
20.00%

10.00%

0.00%
Very helpful Somewhat None Somewhat Very don’t know
helpful unhelpful unhelpful

INTERPRETATION:- A slightly higher number of respondents, 59 percent of

commercial and 52 percent of residential, said more solar power will have a very
helpful effect on India’s power shortage.
 28

Q12. Are you aware of government subsidy programs for renewable energy?
Option Commercial Residential
Yes 58.5% 45%
No 41.8% 55.1%

70.00%

60.00%

50.00%

40.00%
Commercial
30.00% Residential

20.00%

10.00%

0.00%
Yes No

INTERPRETATION: - Awareness of government subsidy programs for renewable

energy was at 59 percent for commercial respondents while only 45 percent of
residential respondents were aware of these subsidy programs.
 29

FINDINGS AND SUGGESTIONS

FINDINGS SUGGESTIONS
• Power cut affects the business, there • It is advised to increase the supply
business improve if there is no power cuts
of products for easy availability at
• Both commercial and residential persons are
aware of the solar power products recently.
right time.
This is mainly because promotion mix plays • Make more efforts to encourage the
a major role in the awareness. use of solar energy in the respective
• Solar energy is the never ending renewable areas by adopting new policies.
source of energy and environment friendly
(reduction in the CO2 conc.) • Focus on consumer awareness to
• People are likely to pay specific or more drive solar adoption
amount for solar power products. • Lowering the cost of installation
• Solar energy is helpful in power shortage in without affecting the efficiency/
India.
quality of solar
• Government provides subsidies on the solar
power products to increase the usage of the • More skilled labor are required due
products. to workload
30