Scribd
Upload
61 views1 page

Eco-Friendly Consumer Campaigns

Plan 01 involves guerrilla marketing techniques like live advertisements in cities and bus stations to raise awareness about how food is turning to plastic and the seriousness of the situation. Plan 02 offers cash back for trading in old reusable plastic bottles for new L'Oréal products. Plan 03 uses advertisements and cartoons on bottles along with a social media campaign using hashtags to bring attention to reducing plastic. The campaign with the most likes will receive a gift. Plan 04 promotes the no plastic message online through digital promotions, hashtags, and a competition for the best poster or video on plastic's harms and L'Oréal's commitment to the environment.

Uploaded by

Aparna JR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
61 views1 page

Eco-Friendly Consumer Campaigns

Plan 01 involves guerrilla marketing techniques like live advertisements in cities and bus stations to raise awareness about how food is turning to plastic and the seriousness of the situation. Plan 02 offers cash back for trading in old reusable plastic bottles for new L'Oréal products. Plan 03 uses advertisements and cartoons on bottles along with a social media campaign using hashtags to bring attention to reducing plastic. The campaign with the most likes will receive a gift. Plan 04 promotes the no plastic message online through digital promotions, hashtags, and a competition for the best poster or video on plastic's harms and L'Oréal's commitment to the environment.

Uploaded by

Aparna JR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Consumer Awarness Plans

Plan 01 Plan 03
Guerilla marketing techniques on showing On bottle representation of no plastic
live advertisement in main areas of the cities campaign using advertisements and cartoons
and main bus stations. Describing how the that can bring attention.

Our
food we eat is turning to plastic and how #Because earth is worth it
serious the situation is . Take 3 photo with this hashtag and with on
bottle campaign winner with maximum likes

Plans
will get a assured gift.

Plan 02 Plan 04
Give your old reusable L'Oréal plastic bottle Digital promotions for product and
and get assured cash back on you new competition to spread the message of the
L'Oréal product . no plastic online using hast tags.
Competition can be a poster or video that
represent the harmful effects of Plastic and
how L'Oréal as a brand is committed to our
environment.
#Yes Loreal_No plastic

You might also like