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Supply Chain Model of AMUL

Amul is a cooperative dairy brand owned by dairy farmers in Gujarat, India. It has over 2.79 million producer members across 13,328 village societies. Amul handles 11.22 million liters of milk per day through a supply chain network that connects farmers to village cooperatives, chilling plants, processing plants, warehouses, distributors and retailers. Amul's supply chain management utilizes an ERP system to synchronize inventory management and demand forecasting across its network. This integrated system helps reduce lead times and inventory levels while minimizing stock outs.

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427 views10 pages

Supply Chain Model of AMUL

Amul is a cooperative dairy brand owned by dairy farmers in Gujarat, India. It has over 2.79 million producer members across 13,328 village societies. Amul handles 11.22 million liters of milk per day through a supply chain network that connects farmers to village cooperatives, chilling plants, processing plants, warehouses, distributors and retailers. Amul's supply chain management utilizes an ERP system to synchronize inventory management and demand forecasting across its network. This integrated system helps reduce lead times and inventory levels while minimizing stock outs.

Uploaded by

Nandu999
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SUPPLY CHAIN PRACTISE OF

AMUL
THE TASTE OF INDIA

BY,
Rohith
nandAKESHWAr
praveenkumar
ABOUT AMUL

 Members : 13 Districts cooperative milk


producers union.

 No of Producer members : 2.79 million

 No. of Village Societies :13328

 Total Milk handling capacity :11.22 million


litters / day.

 Distributors : 4000
PRODUCTS :

 Bread Spreads

 Milk Drinks

 Powder Milk

 Fresh Milk

 Cheese

 Chocolate
ABOUT NETWORK
 Available in over 5 lakh outlets in a network of
around 4000 distributors

 47 depots with dry and cold warehouses to buffer


inventory of all its products

 Advance demand draft basis from wholesale dealers


SCM & MARKET LOGISTICS
 Implementation of an ERP program as low as Rs. 3
corers in collaboration with TCS ltd.

 Synchronized working and best possible utilization of


the available resources.

 Maintains details regarding the inventory management.


Farmers

Village Village cooperative Local


cooperative societies restaurants/oth Milk sold to
societies (with out chilling er milk related village & local
(chilling units) residents
business
units)

Chilling
plants
Milk processing
union &
Warehouse
Retailers

cust
ome
GCMMF Warehouse Wholesalers rs
Home
Delivery
THE SUPPLY – DEMAND LINKAGE

Village
Farmers Milk supply Society

3PIL Unions

GCMMF

Demand Retailers Distributors 3POL


E-INITIATIVES BY AMUL
 Enterprise wide integrated application system (EIAS)
Covers operations like distribution planning ,stock
controlling ,sales, Accounting & QM

 Amul has connected all its zonal office,regional Offices


& member dairies through VSAT for seamless exchange
of information

 Customized ERP EIAS is designed such way that it can


be plugged into various points of SCM & external
system
BENEFITS
 Reduction in the lead time

 Faster inventory turnover

 Accurate forecasting increased warehouse space


reduction in safety stock

 Stock out are minimized

 Amul has competitive sustainable advantage lies in its


procurement part
THANK YOU

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