Introduction
Rapido was established in 2015 by 3 engineers i.e Aravind Sonka, Pavan Guntupalli and SR Rishikesh
It is an Indian Bike Taxi Aggregator and logistic service provider based out of Bengaluru.
It has Over 15000 bike ‘drivers’ or ‘Captains’.
It's base fare is Rs 15 and for every additional km Rs. 3 is charged.
Rapido is India's biggest bike taxi platform working in 50 urban communities and serving in over 200k rides
every day.
Co- Founders of Rapido
Rishikesh is one of the Co- Founders of Rapido- Bike Taxi of India. He was the Co-
Founder of the company theKarrier. He once also founded IMPStant. He holds the degree of
Bachelor's of Engineering in the field of Computer & Information Sciences from PES
University, Bangalore.
An IIT-Bhubaneswar alumnus, Aravind started working for the e-commerce giant
Flipkart’s logistics division Ekart . Aravind has played a vital role in accelerating the
growth trajectory of Ekart from 10 to 100 cities. He has received many accolades
including Forbes Asia and Forbes India 30 under 30.
Pavan is one of the Co-Founders of Rapido- the bike taxi of India. He was the Co-
Founder of Roppen Labs. He worked as a Software Developer in Samsung Research
India. He holds the B.Tech degree in Electronics & Electrical Communications from
Indian Institute of Technology, Kharagpur.
Rapido Business Model
Rapido works on B2C basis, i.e. they are serving direct customers.
Along with passenger dropping service, they are using vehicle storage for providing a carriage
service.
Here the biker brings his own vehicle and gets registered after fulfilling the captain terms
Competitors
Rapido Competitors are present in two forms, first is bike service provider that includes OLA
and uber moto and second is bike rental service companies VOGO and Bounce.
What Make Rapido Unique from It‘s
Competitors?
It's Affordable Services for daily Commuters. At time day or night a
traveller's trip is less expensive than most cab rides.
They Provide Helmet for Safety
The app has easy accessibility as it is available in five major languages.
It has a speed tracking feature that lets the captain know their speeds.
It offers insurance for both the parties – the driver and the rider.
Revenue Model
Rapido makes money through its bike and services and its rental services. Its
revenue modal is of two types:-
(A) The Commission Based
• The company generates money by acting as an
intermediary between the ‘Captain’ and the
customer.
• They charge a fee of 20% of the entire fare.
B) The B2C Commission - Based.
• The other method through which Rapido earns money is through its B2C Logistic service,
Rapido store.
• It is the major source of Revenue as it focuses may our delivering the goods of logistics
companies to its preferred location.
Challenges faced by Rapido
The Belief in the Two-Wheeler Mobility Service
Rapido has faced one too many challenges to date. The first and the most prominent challenge
that Rapido had to battle with since the company was established was the notion that the two-
wheelers are not safe. This was ingeniously tackled by Rapido by launching insurance from day
zero. "The app was in-built with a mechanism to track the speed of the captain. He would be
deactivated if he went beyond a particular speed," said Aravind.
The Drug Bust
In the Bengaluru drug bust case, two agents from Dunzo and Rapido were arrested for delivering
huge amounts of drugs. This was a part of the nationwide crackdown on narcotics.
Conclusion
It is quite clear by looking at the business model of Rapido, that customers and drivers both benefit greatly.
By always making constant app updates and improving the system, they wish to make their app user-
friendly for every walk of life. They are soon going to launch special and simplified features for visually
challenged people.
Since its inception in 2015, Rapido has come a long way. Day and night they are striving hard to be the
solution for India's intra-city commuting problems. Rapido's bike services are a boon for anyone who wishes
to reach their destination in a jiffy.
Rapido provides an economical and sensible service to its clients. Especially to those who are willing to
save their time and money. A four-wheeler ride may be reasonable if traveling in a group while if you are
single and wanted to reach at time by tackling the city hurdles then a bike taxi is the right choice.
