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Dalda Presentation

This presentation was about Dalda cooking oil and was presented by Adan Ishaq, Abdullah Nadeem, Rana Riyyan Aamir, and Zahid Tahir. It discussed Dalda's history since being established in 1937, its current products, marketing strategies, and objectives to increase profits. Key points included Dalda becoming Pakistan's leading cooking oil brand, currently having the CEO Pervaiz Khan, diversifying its product line over time, and targeting both urban and rural markets to broaden its reach.

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Rana Riyyan Aamir
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376 views10 pages

Dalda Presentation

This presentation was about Dalda cooking oil and was presented by Adan Ishaq, Abdullah Nadeem, Rana Riyyan Aamir, and Zahid Tahir. It discussed Dalda's history since being established in 1937, its current products, marketing strategies, and objectives to increase profits. Key points included Dalda becoming Pakistan's leading cooking oil brand, currently having the CEO Pervaiz Khan, diversifying its product line over time, and targeting both urban and rural markets to broaden its reach.

Uploaded by

Rana Riyyan Aamir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation:

Presented by:
 Adan Ishaq
 Abdullah Nadeem
 Rana Riyyan Aamir
 Zahid Tahir
INTRODUCTION

 “Jaha Maamta Waha Dalda”


• Dalda is established in 1937 under the name of
‘Vanaspati’ by Hussein Dada.
• In 2004, Unilever sold the Dalda’s Pakistan
business to Westbury Group, owned by Bashir Jan
Mohammad and a group of employees
• The company entered in the pure oil segment in
2007.
• Today Dalda is the oldest and the leading cooking
oil brand in Pakistan.
• Pervaiz Khan is the current C.E.O Of Dalda Foods.
 Deliver satisfaction and quality assurance to
our customer.
 Offer a work environment that offer trust and
Mission
loyalty of the customer.
 Engage in efforts to explore the new horizon in
our business.

• To create a healthy and a bright future for


Vission generation to come.
• To become consumer’s most trusted brand.
Segments
Market
 Upper class
 Upper Middle Class

Dalda Food Products


• Dalda Vtf Banaspati • Dalda olive oil
• Manpassand • Tullo Cooking oil
Banaspati • Manpassand Cooking
• Tullo Banaspati OIL
• Dalda Cooking Oil
• Planta Cooking OIL
• Dalda Canola oil
Diversification

Tea Whitener Cup Shup Knock Outs


Launched in 2015 Launched in 2017

Since 2006 the Company is growing and introducing its new


product. A graph summary of Dalda history is shown as below

2006 2007 2008 2009 2010 2011 2013 2015 2017


Pakistan total consumption of ed-
ible oil

Unbranded Branded
48% 52%
Market Share
Marketing Strategies

Step 2
• Cost • Remind
based • Intensive Sponsership
Pricing distribution
Step 1 Step 3
Balance Business Scoreboard

• Objective:
Increase Profit
• Measures:
Capture more rural market
Drive out the cost to increase profit
• Target:
Increase by 15%
• Initiative:
Acquiring Tullo has help Dalda to
Broaden its Market and increase Profit
Thank You

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