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Module 11 Mil

Visual information refers to the artistic representation of ideas using various media like photography, video, illustrations and more. It is used in education to aid learning through analyzing, evaluating and creating visual content. There are formally produced materials from organizations and informally produced ones like memes. The purpose is to gain attention, create meaning and facilitate retention. Visual design elements include line, shape, color, texture and form which are organized using principles like consistency, center of interest, balance, contrast and directional movement.

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256 views6 pages

Module 11 Mil

Visual information refers to the artistic representation of ideas using various media like photography, video, illustrations and more. It is used in education to aid learning through analyzing, evaluating and creating visual content. There are formally produced materials from organizations and informally produced ones like memes. The purpose is to gain attention, create meaning and facilitate retention. Visual design elements include line, shape, color, texture and form which are organized using principles like consistency, center of interest, balance, contrast and directional movement.

Uploaded by

Arlyne Tay-og
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Visual Information

and Media
Visual Information
Visual information is the artistic
or creative representation or
interpretation of an idea,
concept, or emotion using
different media.
1. VISUAL MEDIA AND INFORMATION
- materials, programs, applications, and the like that teachers
and students use to formulate new information to aid learning
through the use, analysis, evaluation, and production of visual
images.
2. TYPES OF VISUAL MEDIA
- photography, video, screenshots, infographics, data
visualizations, comic strips/cartoons, memes, visual note-taking,
etc.
3. FORMALLY AND INFORMALLY PRODUCED VISUAL MEDIA
- formal production refers to visual media created by formal
organizations, while informally produced media includes other
forms of visual communication.
4. PURPOSE OF VISUAL INFORMATION
- to gain attention, create meaning, and facilitate retention.
5. VISUAL DESIGN ELEMENTS
- the building blocks or basic units in the construction of a
visual image.

* THE DESIGN ELEMENTS ARE:


• LINE – may be actual, implied, vertical, horizontal, diagonal,
or contour.
• SHAPE – usually a geometric area that stands out from the
space next to or around it, or because of differences in value,
color, or texture.
• VALUE – the degree of light and dark in a design.
* THE DESIGN ELEMENTS ARE:
• TEXTURE – the way a surface feels or is perceived to feel.
• COLOR – determined by its hue, intensity, and value.
• FORM – a figure having volume and thickness.

6. VISUAL DESIGN PRINCIPLES ARE:


A. CONSISTENCY of margins, typeface, typestyle, and colors is
necessary, especially in slide presentations or documents that are
more than one page.

B. CENTER OF INTEREST – an area that first attracts attention in


a composition.
C. BALANCE – a feeling of visual equality in shape, form, value, color, etc.

D. HARMONY – brings together a composition with similar units.

E. CONTRAST – offers some change in value creating a visual discord in a


composition.

F. DIRECTIONAL MOVEMENT – a visual flow through the composition.

G. RHYTHM – a movement in which some elements recur regularly.

H. PERSPECTIVE – this is created through the arrangement of objects in two-


dimensional space to look like what they appear in real life.

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