A comprehensive guide
E-commerce
Strategy: Driving
success in the digital
age
Hamna Arif
23F-4044
E-COMMERCE
STRATEGIES
Definition
Electronic commerce commonly known as E-
commerce
Refers to the buying and selling of goods or services
using the internet.
Significance
Cost efficient
Data driven insights
Convenient
Global reach
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Business models:
B2C
Business to
consumer e-
commerce
C2B B2B
Purchaser to Business to
business e- Types of e-commerce business e-
commerce commerce
C2C
Consumer to
consumer
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E-commerce growth over the years:
Retail e-commerce sales worldwide from 2014 to 2026
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E-Commerce strategies
Web Development:
• Create an intuitive, responsive website for an
exceptional user experience
• Mobile Optimization: Ensure your website is
mobile-friendly, catering
to the growing mobile user base.
• Security Measures: Implement robust security
protocols to protect customer data.
Customer Experience:
• Customer support response time
and satisfaction
• User Reviews and Their Influence on
purchasing Decisions
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Product and service offerings:
• Personalization's Impact on Customer Retention
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Digital Marketing:
• SEO Traffic Growth and Conversions
• Social media engagement and sales
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Payment and shipping :
• Preferred Payment Methods by Region
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Emerging Trends:
• AI Adoption in E-Commerce
a)Chatbots for Customer Support
b)Predictive Analytics for Inventory
Management
• Augmented reality applications
• Sustainability Initiatives
a)Eco-friendly Packaging
b)Carbon-Neutral Shipping
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Conclusion
• E-commerce strategies are
essential for businesses
• Understanding the fundamentals of
e-commerce, implementing
effective strategies
• Businesses can expand their reach,
improve customer experiences.
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References
1. A Systematic Study on the Recommender Systems in the E-Commerce
2. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sale
s/
3. https://www.nngroup.com/articles/iterative-design/
4. https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytic
s/mobile-marketing-statistics/
5. https://www.cloudways.com/blog/wordpress-security-issues-and-fixes/Shopify Statistics —
Stores, Revenue & Trends (2023)
6. Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
7. https://moz.com/blog/how-to-do-conversion-rate-optimization-when-you-dont-have-much-traffic
8. https://www.smartinsights.com/digital-marketing-strategy/long-term-social-media-engagement-leads-in
creased-sales/
9. https://www.statista.com/statistics/508988/preferred-payment-methods-of-online-shoppers-worldwide/
10. https://www.datapine.com/blog/sales-graphs-and-charts-for-managers/
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