ROLES AND FUNCTIONS
OF COMMUNICATORS AND
JOURNALISTS
Communication
shapes how
people interpret,
evaluate, and
act upon the
events around
them.
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Concept Diagram
1. Create a concept diagram that illustrates
your idea of a journalist.
2. Write a short summary of what you think
journalists do.
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1. WHY IS JOURNALISM IMPORTANT IN
SOCIETY?
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2. WHAT IS THE ROLE OF JOURNALISTS AND
COMMUNICATORS?
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3. WHAT COMMON MISCONCEPTIONS DO
PEOPLE HAVE ABOUT JOURNALISTS?
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How important is integrity in delivering
factual information?
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THE DISCIPLINE OF COMMUNICATION
Communication
● practiced by
communicators and
journalists
● deliver information to the
public
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THE DISCIPLINE OF COMMUNICATION
Communication
Information is analyzed
to help the public clearly
understand social
concerns and issues.
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THE DISCIPLINE OF COMMUNICATION
● collecting and
documenting information
● must be at the service of
truth
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ROLES AND FUNCTIONS OF COMMUNICATORS AND
JOURNALISTS
Information
● focus on issues crucial to
society
● report information to the
public
● highlight facts and events that
matter
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ROLES AND FUNCTIONS OF COMMUNICATORS AND
JOURNALISTS
Guidance
● influence people through
words, animation, and
photos
● shape public opinion
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ROLES AND FUNCTIONS OF COMMUNICATORS AND
JOURNALISTS
Interpretation of News
● assist the public in
understanding the facts and
events being reported
● control over which themes or
issues to focus on
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ROLES AND FUNCTIONS OF COMMUNICATORS AND
JOURNALISTS
Educate/Education
● educate people by guiding
them in various issues through
editorial pieces
● encourage the public to
participate in society building
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ROLES AND FUNCTIONS OF COMMUNICATORS AND
JOURNALISTS
Entertainment
● provides entertainment to
the public audience
● sports, theatrical, hobbies,
and leisure
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DUTIES AND RESPONSIBILITIES OF COMMUNICATORS AND
JOURNALISTS
Reporting Duties
● gather firsthand information
● conduct research for their
stories
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DUTIES AND RESPONSIBILITIES OF COMMUNICATORS AND
JOURNALISTS
Working with People
● collaboration in delivering
meaningful information
● involvement with
different people
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DUTIES AND RESPONSIBILITIES OF COMMUNICATORS AND
JOURNALISTS
Legal Responsibilities
● follow the law by respecting
people’s privacy
● careless actions may result in
lawsuits
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DUTIES AND RESPONSIBILITIES OF COMMUNICATORS AND
JOURNALISTS
Ethical Responsibilities
● deliver accurate and
neutral information
● must have integrity
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How can journalists and communicators
help the public in fact-checking the
information they read online?
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IDENTIFY WHAT IS BEING DESCRIBED.
1.This duty of journalists is to practice
integrity when delivering information
to the public.
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IDENTIFY WHAT IS BEING DESCRIBED.
2. This function aims to assist the
public in understanding complex
facts or events being reported.
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IDENTIFY WHAT IS BEING DESCRIBED.
3. This is the most common profession
that practices the discipline of
communication.
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IDENTIFY WHAT IS BEING DESCRIBED.
4. This is the counterpart of factual
information; it harms the credibility
of the speaker.
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IDENTIFY WHAT IS BEING DESCRIBED.
5. As professional practitioners of
communication, journalists must be
at the service of ________.
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● Communication allows people to share
ideas and information and enables
mutual understanding of social issues
and concerns.
● Journalists and communicators are
expected to deliver factual information
to the public. As professional
practitioners of communication, they
must be at the service of truth.
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● The functions of journalists and
communicators consist of information,
interpretation of news, guidance,
education, and entertainment.
● Journalists and communicators must also
exercise the duties and responsibilities
embedded in their role as servers of
information in society. These are reporting,
working with people, legal
responsibilities, and ethical
responsibilities. 27
Why is integrity an important virtue
among journalists and communicators?
