NAME – Aditya natekar
Address – A/204,Raheja complex,Sunflower building,kalyan (w)
Contact Details – 8591949281
Registration No. – WRO0183377
ITT Centre Branch Name – Kalyan Dombivli Branch
Branch Code – W1032
Branch No. – 10/24/04
Name Of Project – APPLE INC
Date Of Submission – 23-10-2024
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Apple inc :an
overview
INTRODUCTION &BRIEF
HISTORY
Apple Inc. was founded on April 1, 1976, by
Steve Jobs, Steve Wozniak, and Ronald
Wayne. It began with the Apple I computer
and gained popularity with the Apple II in
1977. The Macintosh, launched in 1984,
introduced a graphical user interface.
After facing challenges in the late 1980s and
early 1990s, Jobs returned in 1997. He
revitalized the brand with products like the
iMac (1998), iPod (2001), iPhone (2007), and
iPad (2010). These innovations transformed
the tech landscape.
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FOUNDERS
1. STEVE JOBS
Steve Jobs was born on February 24,
1955, in San Francisco, California. He
was adopted shortly after his birth. He
attended Reed College in Oregon but
dropped out after just one semester,
although he continued to audit classes,
including one on calligraphy, which later
influenced Apple's design aesthetics.
In 1976, Jobs co-founded Apple Inc. with
Steve Wozniak and Ronald Wayne in his 4
parents' garage. They launched the
Apple I computer, followed by the highly
2. STEVE
WOZNIAK
Steve Wozniak developed an early
interest in electronics and studied
electrical engineering at UC Santa
Cruz. In the mid-1970s, he created
the Apple I and, alongside Steve
Jobs, launched the highly successful
Apple II in 1977, which
revolutionized personal computing.
Beyond Apple, Wozniak has focused
on technology education, co-
founding the Electronic Frontier
Foundation and advocating for STEM
learning. He continues to inspire
others as a speaker and author,
emphasizing innovation and
creativity in technology.
Overview of Apple Inc.
- Founding: Established in April 1976 by Steve Jobs, Steve Wozniak, and Ronald
Wayne.
- Headquarters: Cupertino, California, USA.
OVERVIEW - Key Products:
- Mac Computers: Introduced the Macintosh in 1984, known for its graphical user
OF
interface.
- iPhone: Launched in 2007, revolutionized the smartphone industry.
COMPANY - iPad: Released in 2010, popularized tablet computing.
- Innovation: Known for sleek design, user-friendly interfaces, and a closed
ecosystem.
- Market Influence: One of the largest companies in the world by market
capitalization, driving trends in consumer electronics.
- Corporate Culture: Emphasizes secrecy, creativity, and innovation
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BRAND VALUE OF APPLE
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APPLE GOOGLE AMAZON
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APPLE PARK
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HEADQUARTERS AND GLOBAL PRESENCE
Headquarters: Located at Apple Park in
Cupertino, California, the campus is known
for its distinctive circular design and
extensive green spaces. Opened in 2017, it
serves as the company’s primary hub for
operations and innovation. Global
Presence: Retail Stores: Over 500 retail
locations in more than 25 countries,
offering hands-on product experiences and
support. International Markets: Significant
operations in North America, Europe, Asia,
and Latin America, with a strong focus on
markets like China and India.
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YEAR WISE MILESTONES OF APPLE
1976: Apple is founded by Steve Jobs, iPhone, transforming the smartphone
Steve Wozniak, and Ronald Wayne. The industry.2010: Release of the iPad,
Apple I computer is introduced.1977: creating a new category of tablet
Launch of the Apple II, a major success computing.2011: Tim Cook becomes
that helps establish the personal CEO following Steve Jobs'
computer market.1984: Introduction of resignation.2014: Launch of the Apple
the Macintosh, notable for its graphical Watch, entering the wearables
user interface and iconic Super Bowl market.2015: Introduction of Apple
ad.1993: Release of the Newton, an Music, expanding into streaming
early attempt at a personal digital services.2016: Launch of the iPhone SE
assistant (PDA).1997: Steve Jobs returns and the first MacBook with a USB-C
to Apple after the acquisition of NeXT; port.2020: Introduction of the iPhone 12
begins restructuring the company.2001: series with 5G support; Apple
Launch of the first Apple retail stores announces its transition to Apple Silicon
and the iPod, which revolutionizes for Macs.
portable music.2007: Introduction of the
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VIDEO SHOWING HISTORY OF APPLE INC
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Impact of iPhone
Revolutionized communication, making mobile-
first interactions the norm.
Economic Impact: Sparked the app economy,
creating millions of jobs and influencing various
sectors.
Technological Advancements: Set
benchmarks for smartphone design and
functionality, driving industry innovation.
Privacy and Security: Emphasized the
importance of user security with features like
Touch ID and Face ID, igniting privacy debates.
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Product line
Evaluation of mac computers
1984: Introduction of the Macintosh
Launch: The original Macintosh was introduced on January 24, 1984.
Software: Came with MacPaint and MacWrite.
Impact: Marked the beginning of user-friendly computing and was famously promoted by the "1984" Super Bowl commercial.
1985: Expansion and Market Challenges
Macintosh 512K: Released to address the RAM limitations of the original Mac
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1986: Software Growth
• Macintosh Plus: Introduced with 1 MB RAM, SCSI port for
external devices, and better expandability.
• Software: More third-party applications became available,
enhancing the Mac's appeal.
1987: Macintosh II Series
• Macintosh II: Released, offering color graphics and a modular
design.
• Significance: Targeted professionals and creative users,
expanding the Mac's user base significantly.
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1988: Further Developments
• Macintosh SE: Introduced with dual floppy drives and expansion slots, improving
versatility.
• Market Position: Continued to grow in creative fields but faced increasing
competition.
1989: Mac OS Evolution
• System 6: Released, bringing enhancements to the operating system and user
interface
1990: Macintosh LC and PowerBook
• Macintosh LC: Aimed at education and home users, offered affordable pricing.
• PowerBook: Launched the portable line, appealing to mobile professionals.
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History and impact of iphone
•2007: Launch of the Original iPhone: Introduced a revolutionary all-in-one
device combining phone,
• iPod, and internet capabilities.
•2008: App Store Launch: Created a platform for third-party apps
•, expanding functionality and sparking a new industry.
•2010: iPhone 4: Featured a new design, Retina display, and front-facing
camera, enhancing user experience
•.
•2011: iPhone 4S and Siri: Introduced Siri, showcasing advancements in AI
and voice recognition.
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•013: iPhone 5s and 5c: Added Touch ID for security and offered
colorful options for younger users.
•2016: iPhone SE: Combined powerful internals with a smaller,
affordable design for budget-conscious consumers.
•2017: iPhone X: Launched a bezel-less design with Face ID, setting
new standards for smartphone aesthetics.
•2020-2023: Continued Innovation: Introduced 5G, enhanced
cameras, and advanced features, maintaining leadership in the market.
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CORPORATE VALUES OF APPLE
Corporate Values
of Apple
1. Innovation:
8. Integrity: Ethical Leading in
business practices. technology and
design.
7. Collaboration: 2. Quality: High
Teamwork across standards in
the company. products.
6. Inclusivit: 3.Customer
Embracing Experience: Focus
diversity and on user
equity. satisfaction.
5. Sustainability:
4. Privacy: Strong
Commitment to the
data protection.
environment.
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Reasons for Apple’s Differentiation
1. Innovative Design: Sleek, user-friendly products that prioritize aesthetics
and functionality.
2. Ecosystem Integration: Seamless connectivity between devices and
services for a unified user experience.
3. Brand Loyalty: Strong emotional connection with consumers, fostering a
loyal customer base.
4. Quality and Performance: High-performance hardware and software with a
focus on reliability.
5. Privacy Focus: Commitment to user privacy, setting it apart from
competitors.
6. Premium Positioning: Marketing as a luxury brand, justifying higher price
points.
7. Customer Service: Exceptional support and service through Apple Stores
and online platforms.
8. Constant Innovation: Regular updates and new features that keep the
product lineup fresh and relevant.
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MAJOR
PRODUCTS
OF APPLE
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BOARD OF
DIRECTOR
S OF
APPLE
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COMPARISON
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pede. Mauris et orci.
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20XX 20XX 20XX
Category 50,000 400,000 1,600,000
TABLE SLIDE Category
Category
500,000
75
4,000,000
80
16,000,000
90
Category 5,625,000 48,000,000 216,000,000
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Category 5,625,000 48,000,000 216,000,000
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adipiscing elit. Category 1,687,500 9,600,000 21,600,000
Maecenas porttitor Category 562,500 2,400,000 10,800,000
congue massa.
Category 281,250 2,400,000 4,320,000
Fusce posuere,
magna sed pulvinar Category 7,593,750 52,800,000 187,920,000
ultricies
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BIG IMAGE
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THANK YOU!
August Bergqvist
Phone:
678-555-0128
Email:
BERGQVIST@EXAMPLE.
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