Product-Based Company: Apple
Inc.
Overview of Apple Inc.
Brief About the Company
• Apple Inc. is an American multinational
technology company that designs,
manufactures, and markets consumer
electronics, software, and online services. Its
best-known products include the iPhone
smartphone, the Mac computer, and the iPad
tablet. Apple’s software services include the
macOS and iOS operating systems, the iTunes
media player, Safari web browser, and the
iCloud storage service. With a focus on user
Year of Existence with History
• Apple was founded on April 1, 1976, by Steve
Jobs, Steve Wozniak, and Ronald Wayne to sell
Wozniak’s Apple I personal computer. It was
incorporated as Apple Computer, Inc., in 1977,
and its success accelerated with the
introduction of the Apple II, one of the first
highly successful mass-produced
microcomputers. Apple’s next revolutionary
product, the Macintosh, launched in 1984,
changed the personal computing landscape by
Country of Origin & Countries for
Business
• Apple is based in Cupertino, California, USA.
The company operates in over 100 countries,
including major markets like China, Japan,
India, the UK, Germany, and Canada. Apple’s
retail stores span across 25 countries, with
online stores covering many more, and its
supply chain is global, relying heavily on
partnerships in Asia.
Revenue (Last 5 Years)
• Apple has seen massive growth in revenue,
consistently generating over $250 billion per
year:
• 2019: $260.17 billion
• 2020: $274.52 billion
• 2021: $365.82 billion
• 2022: $394.33 billion
• 2023: $400.5 billion (estimate)
Leadership Hierarchy
• CEO: Tim Cook – succeeded Steve Jobs in
2011, focusing on operational efficiency and
global expansion.
• CFO: Luca Maestri – leads the financial
strategy, helping Apple become the world’s
most valuable company.
• COO: Jeff Williams – oversees Apple’s global
operations, including the management of the
supply chain and sales.
• SVP, Retail: Deirdre O’Brien – responsible for
Employee Base (Country-wise)
• Apple employs approximately 160,000 people
worldwide. Key offices include:
• USA: Apple’s headquarters in Cupertino
houses most of its product design, software
development, and management functions.
• China: Apple’s manufacturing is largely
outsourced to companies like Foxconn and
Pegatron, employing millions indirectly.
• Ireland: Home to Apple’s European
Rankings of the Company
(Forbes/Fortune 500)
• Apple ranks 4th in the 2023 Fortune 500 list
and has consistently been in the top 5 of
Forbes Global 2000. In 2023, it was ranked as
the world’s most valuable brand, with a brand
value of over $2 trillion. It is also ranked highly
in various other categories, including
sustainability and innovation.
Technologies Used
• Apple’s focus on seamless integration
between hardware and software distinguishes
it in the tech industry. Key technologies
include:
• Custom Silicon Chips: The M1 and M2 chips
have transformed MacBook performance,
offering industry-leading speed and power
efficiency.
• AI & ML: Apple uses machine learning for Siri,
