E- COMMERCE
WHAT IS E-COMMERCE 🤔
E-commerce, or electronic commerce, refers to the buying and selling of
goods or services over the internet. It encompasses a range of online
business activities, including retail sales, electronic payments, online
auctions, and internet banking. E-commerce platforms allow businesses
and consumers to interact and conduct transactions digitally, often
through websites or mobile apps.
TYPES OF E –COMMERCE
1. BUSINESS TO CONSUMER (B2C)
2. BUSINESS TO BUSINESS (B2B)
3. CONSUMER TO CONSUMER (C2C)
4. CONSUMER TO BUSINESS (C2B)
5. BUSINESS TO GOVERNMENT (B2G)
6. GOVERNMENT TO BUSINESS (G2B)
7. GOVERNMENT TO CONSUMER (G2C)
TRENDS OF E- COMMERCE
• 1. Mobile Commerce (M-Commerce): Increasing use of smartphones and
tablets for online shopping
• 2. Artificial Intelligence (AI): AI-driven tools for personalization, customer
service (e.g., chatbots), and inventory management.
• 3. Social Commerce:Integration of e-commerce with social media
platforms for direct purchasing
• 4. Sustainability:Growing emphasis on eco-friendly practices and
transparent supply chains.
ADVANTAGES OF E-COMMERCE
Advantages:
1. Convenience: Customers can shop 24/7 from anywhere with internet
access.
2. Wider Reach: Businesses can access a global market without
geographical limitations.
3. Cost Efficiency: Lower overhead costs compared to traditional brick-and-
mortar stores.
4. Personalization: Ability to offer personalized recommendations and
targeted marketing.
CHALLENGES OF E-COMMERCE
Challenges:
1. Security Concerns: Risks related to data breaches, fraud, and identity
theft.
2. intense Competition: High competition can drive down prices and
impact margins.
3. Logistics and Fulfillment: Managing inventory, shipping, and returns can
be complex and costly.
4. Customer Trust: Building and maintaining trust can be challenging,
especially for new or small businesses.
: KEY COMPONENTS OF E-COMMERCE
1. Online Storefront: Websites or apps where products are listed,
described, and sold. They include features like product catalogs,
shopping carts, and payment gateways.
2. Payment Processing: Systems that handle transactions securely,
including credit card processing, digital wallets (e.g., PayPal), and other
payment methods.
3. Logistics and Fulfillment: The management of inventory,
warehousing, and shipping. Efficient logistics are crucial for timely
delivery and customer satisfaction.
4. Customer Service: Support provided to customers before, during, and
after a purchase. This includes handling returns, answering queries, and
resolving issues.
5. Marketing and Sales: Strategies to attract and retain customers, such
as search engine optimization (SEO), email marketing, social media
STREAMS OF E-COMMERCE
1. D2C (Direct-to-Consumer): Manufacturers selling directly to consumers, bypassing intermediaries.
2. Social Commerce: Selling through social media platforms.
3. Mobile Commerce (M-commerce): Selling through mobile devices.
4. E-tailing: Online retail stores specializing in specific product categories.
5. Subscription-based Commerce: Recurring payments for products or services.
6. Digital Product Commerce: Selling digital products, like software or e-books.
7. Services Commerce: Selling services, like consulting or freelance work, online.
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TRADE CYCLE OF E-COMMERCE
• 1. SEARCH : QUALITY , PRICE , TERMS
• 2. NEGOTIATION: PRE –SALES
• 3. ORDER: PRODUCTS
• 4. PAYMENT: CREDIT CARD AND DEBIT CARD, G PAY , PHOTO PAY, ETC..
• 5. DELIVERY: EXECUTION THE PRODUCT
• 6. INVOICING: SETTLEMENT
• 7. WARRANTY
• 8. AFTER PRE –SALES
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