store environments
and avoiding common
pitfall
Submitted by- Submitted to-
Abu Sayed Tarek Mr. Shaan Sabik Chowdhury
ID – 213-23-1036 Lecturer
Department Of Textile Engineering Department Of Textile Engineering
Daffodil International University Daffodil International University
Introduction to Store
Design
• Purpose of Store Design: Attract
customers, increase sales, and enhance
brand image.
• Key Elements: Layout, lighting, signage,
sound and product placement.
• Customer Experience: A well-designed
store makes shopping easy and
enjoyable.
1
Objectives of the Store
Environment
•Attract Customers: Create a positive store image to draw
people in.
•Store Selection: Clean, organized, with clear prices and
friendly staff.
•Lasting Impression: Make the store memorable and
appealing.
•Boost Sales Inside: Guide customers to buy more through
effective displays.
•Orderly Presentation: Well-organized products lead to 2
more purchases.
Key Elements of Store Design
•Store Layout
•Design pathways to guide customers smoothly and
maximize exploration.
•Lighting
•Set the mood and highlight products with effective
lighting.
•Color Scheme
•Use colors that match the brand and create the right
atmosphere.
•Product Placement
•Position items strategically to boost visibility and sales.
•Signage
•Clear signs for navigation, promotions, and product
information. 3
Avoiding Common Design
Pitfalls
Overcrowding
Maintain clear pathways and
avoid cluttered displays. Allow
customers to move freely and
interact with products
comfortably.
Poor Signage
Use legible fonts and contrasting colors for
all signs. Ensure directional signage is
visible from multiple angles.
Neglecting Comfort
Provide seating areas and wide aisles for a
pleasant experience. Consider the needs of
all customers, including those with mobility
issues. 4
Color Pitfalls to Avoid
Vibrant Overload
Too many bold colors can overwhelm customers and
distract from your products.
Clashing Chaos
Mismatched colors create visual disharmony and
undermine your brand image.
Brand Disconnect
Colors that don't align with your brand can confuse customers .
5
Crafting the Perfect Layout
Entrance Impact Power Wall Strategic Product
Create a decompression zone Position your best-selling
Placement
near the entrance. Allow items on the right-hand side. Use end-caps and eye-level
customers to adjust and orient Customers tend to naturally shelving for high-margin
themselves upon entering. turn right when entering a items. Place impulse buys near
store. checkout areas for last-minute
6
purchases.
Lighting: Setting the Mood
Ambient Lighting
Use soft, diffused lighting to create a welcoming
atmosphere. Avoid harsh overhead lights that can strain
customers' eyes.
Accent Lighting
Highlight specific products or displays with targeted
spotlights. Create visual interest and draw attention to
key areas.
Task Lighting
Ensure fitting rooms and checkout areas have adequate,
flattering light. Help customers see products clearly and
make informed decisions.
Dynamic Lighting
Implement color-changing LEDs to create different moods
throughout the day. Match lighting to promotions or
seasons for added impact. 7
THANK YOU
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question?
