LECTURE THREE
E-COMMERCE APPLICATIONS
E-COMMERCE APPLICATION
E-commerce apps are software that
businesses use to conduct online
transactions and customers to purchase
goods and services
Businesses can use different types of e-
commerce applications, like B2B, B2C, C2C,
and C2B
E-commerce applications improve brand
recognition, helps to engage customers one-
on-one, and promotes customer loyalty
E-COMMERCE APPLICATIONS
E-commerce apps contributed to the
growth of the tourist industry leading to
more online booking applications
As a business owner, you can invest in
retail and wholesale apps to cater to
both consumers and buy products from
suppliers
WHAT IS E-COMMERCE APPLICATION
E-commerce apps are software that enables
businesses to conduct online
transactions. These applications enable
customers to buy goods or subscribe to a
service.
Also, an e-commerce app lets buyers track
orders or manage their accounts.
Business owners can manage inventory,
process payments, and handle customer
service inquiries.
Also, since the e-commerce app is dedicated to
your business, you can engage with customers,
KEY DESIGN CONCERNS OF AN ECOMMERCE APPLICATION?
The essential concerns when developing an
ecommerce application:
Product catalog management.
This includes the ability to add, edit, and remove
products from the catalog over time and manage
product details such as pricing, availability, and
descriptions.
Performance.
Ecommerce applications need to be able to handle
high volumes of traffic without slowing down.
Consider, how will you anticipate and adapt to spikes
in traffic caused by Cyber Monday sales, holidays, or
less predictable events such as natural disasters?
.
KEY DESIGN CONCERNS OF AN ECOMMERCE
APPLICATION
User base distribution.
This refers to the geographic location of your
user base.
Ecommerce applications need to be designed
to handle different time zones, languages and
currencies.
Additionally, consider the latency that your
users will experience based on where they
access your site from.
Note:
By carefully considering these factors, you can
create an ecommerce application that is successful
and meets the needs of your customers.
E-COMMERCE ARCHITECTURE
E-Commerce architecture refers to the
overall design and structure of an e-
Commerce website.
It encompasses the layout, functionality,
user interface, and the technologies used to
develop the website.
E-commerce is based on the client-server
architecture.
A client can be an application, which uses a
Graphical User Interface (GUI) that sends request
to a server for certain services.
The server is the provider of the services
E-COMMERCE ARCHITECTURE
In E-commerce, a client refers to a customer who
requests for certain services and the server refers to
the business application through which the services are
provided.
The business application that provides services is
deployed on a Web' server.
The E - Commerce Web server is a computer program that
provides services to "other computer programs and serves
requested Hyper Text Mark-up Language (HTML) pages or
files.
In client-server architecture, a machine can be both a
client as well as a server.
There are two types of client server architecture that E-
commerce follows: two-tier and three-tier.
TWO TIER ARCHITECTURE
In two-tier client-server architecture the
user interface runs on the client and the
database is stored on the server.
The business application logic can either
run on the client or the server.
The user application logic can either run
on the client or the server.
It allows the client processes to run
separately from the server processes on
different computers.
TWO TIER ARCHITECTURE
THREE TIER ARCHITECTURE
In three-tier architecture, the user
interface and the business application
logic, also known as business rules and
data storage and access, are developed
and maintained as independent modules.
The three-tier architecture includes three
tiers: top tier, middle tier and third tier.
The top tier includes a user interface
where user services such as session, text
input, and dialog and display
management reside.
THREE TIER ARCHITECTURE
The middle tier provides process
management services such as process
development, process monitoring and
process resourcing that are shared by the
multiple applications.
The third tier provides database
management functionality.
The data management component ensures that
the data is consistent throughout the distributed
environment, the centralized process logic in this
architecture, which makes administration easier
by localizing the system functionality, is placed
on the middle tier.
THREE TIER ARCHITECTURE
REASONS WHY MOBILE APPS ARE BETTER THAN WEBSITES
App store presence
Mobile apps have a distinct advantage over
mobile websites: they can be listed on
popular app stores like Google Play Store and
Apple Store.
This means your app becomes accessible to
a massive user base without the need for
extensive guest posting or ads.
With millions of daily searches on these app
stores, your app can attract users who are
actively seeking services like yours.
REASONS WHY MOBILE APPS ARE BETTER THAN
WEBSITES
Direct access to device features
Mobile devices come with a rich set of
features like audio, cameras, and video
recording.
These features can take the user
experience to the next level.
For example, if you sell fashion products,
customers can try them virtually using the
camera.
REASONS WHY MOBILE APPS ARE BETTER THAN
WEBSITES
Enhanced user experience
Recent studies have clearly pointed towards
the growing preference for mobile apps
over websites due to their user-friendliness.
Mobile apps offer a superior user
experience, boasting faster content loading
times and effortless navigation.
REASONS WHY MOBILE APPS ARE BETTER THAN WEBSITES
Personalization and user data
Mobile apps gather valuable data from
users, including device details, location,
interests, and shopping habits.
This data is a goldmine for businesses. By
leveraging this information, you can offer
products and services tailored to your
customers’ preferences.
When you provide precisely what they’re
interested in, you boost conversions,
improve customer service, and build a good
reputation.
REASONS WHY MOBILE APPS ARE BETTER THAN
WEBSITES
Improved performance analytics
Building a mobile app can save you both
time and money.
Unlike websites, apps offer a streamlined
way to enhance communication among
your employees, vendors, and customers.
Your app can serve multiple purposes:
Customers can place orders.
Employees can provide quick responses.
Vendors can educate users about your
products.
REASONS WHY MOBILE APPS ARE BETTER THAN
WEBSITES
Faster and easily scalable
Expanding your business to reach more
customers can be tough. But think of it this
way: mobile apps make it easier.
They can grow and adapt without causing too
many problems. They stay fast and stable even
when your business gets bigger and offers more
stuff.
All you need is a well-made mobile app for your
business, and you can get that from a top
mobile app development company.
It’s like having a tool that helps your business
become even better and reach more people.
REASONS WHY MOBILE APPS ARE BETTER THAN
WEBSITES
Push notifications and instant updates
With mobile apps, your business gains the
upper hand in customer engagement.
Unlike mobile websites where customers need
to visit your site, mobile apps offer a direct
channel through push notifications.
Once customers have your app installed, you
can effortlessly send them notifications about
the latest offers, discounts, or local business
events.
This translates to improved conversation rates,
boosting your business.
REASONS WHY MOBILE APPS ARE BETTER THAN
WEBSITES
Brand’s presence
Mobile app development services allow you
to create a custom app that acts as a mini-
ambassador for your brand.
Unlike websites that rely on web browsers
and device settings, apps offer extensive
design options, allowing them to perfectly
match your brand’s language with icons,
layouts, colors, and more.
