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Shopping Season Contextual Buzz - Discover our Black Friday & Cyber Monday Insights
Seedtag Lab
An exclusive service developed to help your brand achieve a smooth transition to a privacy-first world by leveraging contextual data and analysis to create unique contextual strategies.
89%
of consumers are worried about their online privacy.
IAS - Consumer Data Privacy research
How can your brand connect with this consumer whilst still being respectful of their privacy?
Contextualising is key to driving the values of your brand and associating with relevant content
01
Our Solution
Definition of
Territories
Content strategy based on defined territory, fueled by content insights and consumers interest
Sports
Fitness
Politics
Nutrition
02
Our Solution
High-attention
placement at scale
Lookalike content recommendation, maximising reach, in Seedtag's global publishers network.
03
Our Solution
Creative
Design
Ensure seamless integration within content by leveraging our design capabilities, maximising impact and results
HOW IT WORKS
Content strategy based on defined territory, fuelled by content insights
Lookalike content recommendation, contextual Creatives Design and trends identification according to delivery
HOW IT WORKS
Delivery on the defined tailored content universe
Weekly optimization recommendations. Learning sessions, dedicated to analyse and action insights towards optimization
HOW IT WORKS
Full post-campaign report
Uplift on brand main metrics and evolution on the brand association to its positioning and values, via Brand Lift Studies.
RESULTS