Hailey Bieber has officially traded her bright summer bikinis for a darker, sultrier aesthetic.
On Tuesday, Oct. 7, the Rhode Beauty founder shared a series of striking Instagram photos promoting her brand’s Peptide Eye Prep.
In the snapshots, the model lounged on a white bed wearing a sleek black pair of bra and panties while holding a black Rhode bag. She posed effortlessly in front of a clothing rack as she gazed over her shoulder. Later, she illuminated the room’s lights and removed her under-eye patches—completing the moody, high-fashion vibe.
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Hailey Bieber Sizzles in New Instagram Post
According to the brand, the peptide eye preps are “instantly cooling and easy to wear." It's recommended to "use in your skincare routine, for makeup prep, or on the go to tighten and brighten under the eyes."
They are packed with "ingredients like caffeine, peptide, and PCA" to "work together to help reduce the look of fine lines and dark circles while providing nourishing hydration.”
They also come in chic “r” boxes that perfectly capture the fun Rhode icon.
Hailey, who recently celebrated seven years of marriage with Justin Bieber, had fans drooling over her sizzling figure, and they made sure to praise the mom of one in the Instagram comment section.
“You were already perfect, but your post-Jack glow made you stunning!! Motherhood suits you so well,” said one fan. A second wrote, “Obsessed, buying immediately.” A third noted, “A hot mom.”
Hailey Bieber's Father Praises His Daughter's Rhode Success
Hailey’s skincare line has quickly become one of the most successful celebrity-led beauty brands on the market. Just four months ago, Rhode Skin was acquired by e.l.f. Beauty for $1B, and her products are now available at Sephora. Even her father, Stephen Baldwin, recently lauded her impressive achievements.
Baldwin noted that his daughter has achieved “all different levels of experience and success.”
“Look at my daughter. I never talk about her, but my daughter has done the impossible, relatively,” he said on a Sept. 18 episode of Tori Spelling’s MisSPELLING podcast. “But in this day and age, in the last 10 years, it’s not impossible. It’s happened.”
He further praised her for not fearing the competition in the beauty industry by saying, “Young people are making unbelievable amounts of money on the Internet in ways that are very sketchy. So, God bless her.”