attribution-jobs-in-hassan, hassan

86 Attribution Jobs in Hassan

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posted 2 days ago

Trade desk

LTIMindtree Limited
LTIMindtree Limited
experience5 to 7 Yrs
location
Bangalore
skills
  • Paid Media
Job Description
Role Overview We are seeking a highly analytical and detailoriented Data Analyst with a strong understanding of programmatic advertising platforms such as The Trade Desk TTD Campaign Manager 360 CM360 and IAS This role will be pivotal in transforming campaign data into actionable insights building dashboards and supporting strategic decisionmaking across digital media initiatives Key Responsibilities Data Analysis Reporting Analyze performance data from DSPs TTD DV360 ad servers CM360 and verification tools IAS DoubleVerify Develop and maintain dashboards and automated reports using tools like Excel Google Data Studio Qlik Sense or Power BI Deliver clear actionable insights to internal teams and clients to optimize campaign performance Campaign Insights Optimization Support Interpret KPIs across the marketing funnel eg reach engagement VTR CTR CPA Collaborate with media planners and traders to provide datadriven recommendations Monitor pacing budget utilization and performance trends to flag anomalies or opportunities Platform Expertise Leverage working knowledge of DSPs and ad tech platforms to understand campaign setup targeting and delivery mechanics Support audience segmentation DCO setup tracking and integration of data sources for holistic analysis Quality Assurance Data Integrity Ensure accuracy and consistency in data collection transformation and visualization Work closely with media operations to validate tracking implementations and troubleshoot discrepancies Required Skills Experience 5 years of experience in digital media analytics preferably within programmatic advertising Handson experience with TTD CM360 IAS is mandatory Strong proficiency in Excel pivot tables formulas macros and data visualization tools Understanding of DCO campaigns audience management and brand safety tools Ability to translate complex data into compelling stories and strategic insights Excellent attention to detail and high standards of data quality Strong communication and collaboration skills across crossfunctional teams Additional Qualifications Experience with SQL Python or other data manipulation languages is a plus Familiarity with marketing analytics frameworks and attribution models Certification in TTD or Google Marketing Platform tools is advantageous
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posted 2 months ago
experience10 to 14 Yrs
location
Karnataka
skills
  • BFSI
  • FinTech
  • sales
  • marketing
  • data analysis
  • thought leadership
  • customer retention
  • analytical skills
  • InsurTech
  • digitalfirst financial services
  • mobilefirst strategies
  • marketing efficiency
  • regulatory adaptation
  • realtime measurement
  • consultative partnership
  • industry expertise
  • influence decisionmaking
  • customer success
  • product
  • KPIs
  • market trends analysis
  • crosscultural collaboration
  • business goals alignment
  • marketing solutions
  • attribution solutions
  • valuebased narratives
  • publicspeaking
Job Description
**Job Description:** **Role Overview:** As the Industry Lead - BFSI at AppsFlyer, your role is crucial in deepening the consultative partnership with the BFSI ecosystem in the APAC region, particularly focusing on India. You will be the subject matter expert in the BFSI vertical, playing a senior-level, cross-functional role with high visibility across strategic accounts and regional leadership. While not involving team management, this role demands vertical ownership, industry expertise, and the ability to influence decision-making at multiple levels within the organization and client base. **Key Responsibilities:** - Develop and execute AppsFlyer's BFSI vertical strategy across India and broader APAC markets, covering FinTech, NBFCs, digital banking, and insurance. - Support Sales and Customer Success teams by providing vertical-specific insights to influence strategic deals, renewals, and upsell opportunities. - Build trusted relationships with senior stakeholders (such as CMOs, CDOs, and growth leaders) by delivering actionable insights and vertical benchmarks. - Establish thought leadership by representing AppsFlyer at BFSI conferences, publishing insights, and participating in industry panels, forums, and executive-level discussions. - Collaborate with analysts to define, monitor, and scale key vertical KPIs and benchmarks. - Identify market trends, regulatory shifts, and customer challenges across India, China, and ROA, translating them into actionable input for GTM and Product teams. - Support customer retention and expansion by partnering with Customer Success on adoption, engagement, and advocacy for BFSI clients. - Engage with ecosystem stakeholders (e.g., consultants, martech vendors, or trade bodies) to build collaborative momentum in the BFSI space. **Qualifications Required:** - 10+ years of experience in BFSI or FinTech, ideally across growth, digital, marketing, or strategy roles, with exposure to regional (India and APAC) dynamics. - Familiarity with financial regulation, digital banking, and mobile-first innovation in markets like India, China, and ROA, including relevant bodies such as RBI, IRDAI, and PBOC. - Demonstrated ability to influence CXO-level stakeholders through insight-led engagement and strong vertical credibility. - Experience partnering with Sales, Customer Success, and cross-functional GTM teams on high-value enterprise opportunities. - Highly analytical with the ability to extract and translate performance data into client value and strategic recommendations. - Comfortable contributing to public-facing thought leadership, including content, presentations, or industry participation. - Strong cross-cultural collaboration skills and ability to work across diverse markets and teams. - Proven ability to connect business goals and challenges in BFSI with measurable marketing and attribution solutions, creating value-based narratives for enterprise stakeholders. - Based in India with willingness to travel within APAC as needed. (Note: Additional details about the company were not explicitly mentioned in the job description.),
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posted 2 months ago

Lead - Solutions Engineer

InMobi Advertising
experience2 to 6 Yrs
location
Karnataka
skills
  • Python
  • JavaScript
  • Adobe Analytics
  • Clarity
  • Bing Ads
  • Regular Expressions
  • Client Communication
  • Google Tag Manager GTM
  • DCM Floodlight
  • Facebook Pixel
  • Bing UET
  • Chrome DevTools
  • Charles Proxy
  • Postman
  • GA4
  • Taboola
  • Outbrain
  • Data Layer Management
  • Conversion Attribution Models
  • JavaScript Debugging
  • CookieSession Tracking
  • Data Flow in Browser Environments
  • Tag QA Workflows
  • GDPR
  • CCPA
Job Description
As a Technical Account Manager (TAM) at InMobi, you will serve as a trusted technical advisor for enterprise clients, focusing on data, marketing, and engineering aspects. Your responsibilities will revolve around managing the analytics stack and tag instrumentation across multiple marketing channels and performance pathways. Here's what you can expect in this role: - Conduct in-depth technical discovery sessions and solution demonstrations for clients and internal teams. - Develop and implement robust instrumentation plans using platforms like Google Tag Manager (GTM), DCM Floodlight, Facebook Pixel, Bing UET, and others. - Audit complex digital analytics setups including event schemas, UTM governance, cross-domain tracking, cookie compliance, and offline conversion matching. - Troubleshoot tracking and performance issues using tools like Chrome DevTools, Charles Proxy, and Postman, resolving JavaScript, network requests, and tag errors. - Create reusable automation scripts (Python/JS) to streamline tag validation and deployment. - Produce high-quality documentation, SDK/API guides, and playbooks for a global implementation team. - Collaborate with product and engineering teams to address client feature requests, identify bugs, and shape new feature rollout strategies. To excel in this role, you should meet the following qualifications: - 2-4 years of experience in a client-facing technical role (TAM, Martech Consultant, Analytics Implementation Specialist, Solutions Engineer). - Hands-on expertise with GA4, Adobe Analytics, GTM, DCM, Clarity, Facebook Pixel, Bing Ads, Taboola, Outbrain, and other analytics/tagging ecosystems. - Proficiency in JavaScript debugging, regular expressions, cookie/session tracking, and understanding data flow in browser environments. - Strong understanding of conversion attribution models, data Layer management, and tag QA workflows. - Excellent communication skills to convey complex technical details in a client-friendly manner. - Exposure to data privacy and compliance practices such as GDPR, CCPA, and cookie consent frameworks. InMobi is a global provider of content, monetization, and marketing technologies driving growth for industries worldwide. Their advertising platform, InMobi Advertising, empowers businesses to understand, engage, and acquire consumers effectively through data-driven media solutions. Glance, a subsidiary of InMobi, offers disruptive digital platforms like Glance, Roposo, and Nostra to enhance consumer experiences. With a significant presence in various cities globally, InMobi is dedicated to fostering a diverse and inclusive culture. For more information on benefits, values, and growth opportunities within InMobi, visit the InMobi Careers page.,
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posted 5 days ago
experience2 to 6 Yrs
location
Karnataka
skills
  • data quality
  • operations
  • automation
  • scalability
  • analytical skills
  • problem solving
  • communication skills
  • Excel
  • PowerPoint
  • data management
  • sales reporting
  • sales operations
  • investment management operations
  • Agile framework
  • Sales Force
Job Description
Role Overview: Goldman Sachs Asset Management is seeking a highly motivated and detail-oriented Analyst to join the Strategic Data Services team within the Client Solutions Group. As an Analyst, you will collaborate with senior management to drive growth and profitability of the global Third-Party Wealth business by managing core data sets, assisting with strategic initiatives, and developing reporting and analysis. Your role will involve working closely with various teams to provide analytical support regarding sales and distribution efforts with key client firms, platforms, and registered investment advisors. You will also play a key role in maintaining accurate mutual fund, SMA, alternatives, and ETF trade data to facilitate reporting and analysis for the Client Solutions Group. Key Responsibilities: - Maintain accurate mutual fund, SMA, alternatives, and ETF trade data to facilitate reporting and analysis for the Goldman Sachs Asset Management Client Solutions Group - Govern foundational client hierarchy data at the firm, office, and rep level while stewarding industry data into downstream tools to identify new opportunities for the sales teams - Run data quality controls, reconcile datasets, and update core systems to accurately steward and maintain product data hierarchy - Act as a central point of contact to resolve sales data inquiries and inaccuracies in a timely manner by stewarding data within the CRM while maintaining client coverage and conflict requests - Collaborate with cross-functional teams such as Engineering, BI, and Sales Strategy and Enablement to execute functionality builds to support sales reporting priorities and downstream analytics Qualifications Required: - Interest in data quality, reconciling core data sets, and operations with the ability to identify areas of improving efficiency through automation and scalability - Strong analytical, problem-solving, written and oral communication skills - Ability to work both independently and collaboratively, proactively assessing dynamic situations and crafting unique solutions - Self-motivated and driven with a strong attention to detail - Strong interpersonal skills and ability to collaborate effectively with internal and external teams - Proficiency in Excel (vlookups, pivot tables, simple macros, etc.) and PowerPoint (graphs/charts) - Relevant experience in data management, sales reporting & attribution, sales operations, investment management operations, Agile framework, or Sales Force is a plus Please note that the JD does not include any additional details about the company.,
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posted 1 week ago
experience8 to 12 Yrs
location
Karnataka
skills
  • Strategic Partnerships
  • Product Strategy
  • Ad Tech
  • Measurement Systems
  • Ecosystem Development
  • Commerce Tech
  • Martech
  • Attribution Workflows
  • Identity Integration
  • CDP Integrations
  • API Specs
  • Data Schema Discussions
  • Global Collaboration
Job Description
As a Senior Manager at InMobi Advertising, you will play a pivotal role in shaping how billions of users connect with content, commerce, and brands worldwide. In this role, you will be based in Bangalore and take ownership of executing key tracks across measurement, attribution, and commerce partnerships, contributing to the growth and success of Glance AI's US-led growth charter. **Key Responsibilities:** - **Partner Execution & Coordination** - Lead execution across measurement, attribution, and commerce analytics partners - Manage timelines, integration stages, and alignment across product, GTM, and data teams - **Commerce Ecosystem Enablement** - Support the rollout of an interconnected partner stack across attribution, incrementality, closed-loop reporting, identity, affiliate tech, and shoppable infrastructure - Ensure readiness across discovery, decision, and conversion layers - **Operational Intelligence** - Own and maintain internal tools, trackers, and scalable workflows - Manage partner maturity, integration health, and recurring requests with transparency and speed - **Cross-Functional Collaboration** - Drive cross-team engagement to unblock dependencies, maintain momentum, and ensure partner outputs align with internal timelines - **Strategic Feedback Loop** - Capture ecosystem signals, integration gaps, and partner friction points - Develop scalable frameworks for partner onboarding, performance tracking, and lifecycle management - **Timezone & Rhythm Management** - Act as the India-side anchor for all enablement efforts, maintaining continuity across time zones and driving disciplined follow-through on decisions made by US leadership **Ideal Candidate Profile:** - 8-10 years of experience in strategic partnerships, product strategy, or ecosystem development within the broader commerce landscape - Deep knowledge of the modern commerce stack including retail media, shoppable tech, measurement, data infrastructure, identity, and UX-led buying journeys - Hands-on experience with attribution workflows, measurement systems, identity or CDP integrations, and signal/data ingestion - Skilled in coordinating cross-functional teams and managing external partner relationships - Technically fluent, able to follow API specs, event taxonomies, postback protocols, and data schema discussions - Comfortable working with global teams and senior stakeholders across regions - Track record of building new ecosystems, not just maintaining mature ones - Strategic thinker who thrives in zero-to-one environments with global collaboration and local execution **Why This Role Matters:** Measurement is foundational to modern commerce and in this role, you will play a critical part in bringing that to life. Your efforts will ensure clean signal delivery, timely integrations, and structured partner coordination, contributing to the success of Glance AI's measurement and commerce partnership efforts. **About InMobi Culture:** At InMobi, culture is not just a buzzword; it is an ethos woven by every InMobian, reflecting diverse backgrounds and experiences. The core values of thinking big, being passionate, showing accountability, and taking ownership with freedom guide every decision made. Continuous learning and career progression are nurtured and invested in through the InMobi Live Your Potential program. InMobi is committed to Equal Employment Opportunity and providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. To discover more about benefits, values, and career opportunities, visit [InMobi Careers](https://www.inmobi.com/company/careers).,
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posted 2 months ago
experience2 to 6 Yrs
location
Karnataka
skills
  • Google Adwords
  • Analytical Skills
  • Communication
  • Negotiation
  • Vendor Management
  • ROI Analysis
  • Time Series Analysis
  • Affiliate Marketing
  • Performance Marketing
  • Facebook Manager
  • Preburn Partnerships
  • Networks
  • ProblemSolving
  • DataDriven DecisionMaking
  • Attribution Mechanism
  • Event Tracking
  • Product Integrations
  • Optimization Frameworks
  • Data Structure
  • Performance Marketing Principles
  • AB Frameworks
  • Google Ads
  • Facebook Ads Manager
  • IOS Search Ads
  • ThirdParty Attribution Tools
  • Ad Fraud Prevention
Job Description
As a Performance Marketing Manager at PhonePe, you will be responsible for owning the growth marketing for multiple areas within a broader function. Your role will involve driving performance marketing activities through various channels such as Google Adwords, Facebook Manager, Preburn Partnerships, and Networks. Collaborating with cross-functional teams to understand business problems, generate insights, and work on a holistic approach to problem-solving will be crucial. Your strong analytical skills and problem-solving mindset will be essential in influencing stakeholders and driving data-driven decision-making initiatives. - Own the entire acquisition strategy and marketing activities, focusing on driving performance marketing through various channels - Collaborate with business, product functions, analytics, marketing product, design, compliance, and finance teams for end-to-end planning, reporting, and execution - Work with the analytical team to generate new insights, identify problems, and suggest realistic solutions with ROI and impact analysis - Utilize strong communication and negotiation skills for vendor selection, management, and pricing decisions - Apply the right analytical approach for solving problems and influence stakeholders to drive initiatives and data-driven decision-making - Be an integral part of the pod strategy and go beyond being a marketing counterpart Qualifications Required: - Engineering or MBA graduate from a Tier 1 college - 2 to 3 years of experience in performance marketing or any analytical roles - Strong problem-solving and analytical skills - Understanding of attribution mechanism, event tracking, product integrations, and optimization frameworks - Basic understanding of data structure, storage, and flow across engineering systems - Familiarity with performance marketing principles, A-B frameworks, and time series analysis - Experience in running Google Ads, Facebook Ads Manager, and IOS search Ads is preferred - Experience with third-party attribution tools such as Appsflyer/Singular/Adjust - Knowledge of Affiliate Marketing and ad fraud prevention is a plus,
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posted 1 week ago

Sr. Product Data Analyst

Blackhawk Network
experience5 to 9 Yrs
location
Karnataka
skills
  • Google Analytics
  • Adobe Analytics
  • Tableau
  • Google Tag Manager
  • Data Visualization
  • Customer Journey Mapping
  • Segmentation
  • JavaScript
  • SQLMySQL
  • Segmentio
  • AB Testing
  • CRO Experiments
  • Funnel Analysis
  • Campaign ROI Tracking
  • Attribution Models
  • DOM Debugging
  • eCommerce Platforms
Job Description
As a Senior Product Data Analyst at Blackhawk Network, you will play a critical role in driving the analytics strategy for the Online Commerce Product Line. Your responsibilities will include defining the analytics roadmap, implementing and reporting analytics data, generating insights for optimization, and collaborating with a variety of stakeholders to inform product and business decisions. Key Responsibilities: - Define and own the product analytics roadmap for BHN Online Commerce. - Partner with product managers to brainstorm, research, build hypotheses, and report insights for product decisions. - Lead the instrumentation and ingestion of analytics tags along user journeys. - Debug and validate analytics implementation and data flows. - Create dashboards for new features, experiments, A/B tests, and existing functional areas. - Deliver regular front-end analytics reports to wider stakeholder groups. - Generate insights to identify customer journey gaps, opportunities, and areas for optimization. - Conduct attribution modeling, path analysis, cohort analysis, and CRO experiments to enhance conversion and engagement. - Translate complex data into clear, actionable insights for business and product teams. - Work closely with cross-functional teams to align on KPIs and business outcomes. - Collaborate with data scientists and engineers to improve data pipelines and models. - Present findings and recommendations to technical and non-technical stakeholders effectively. Qualifications: - 5+ years of experience in digital analytics and product data analysis. - Strong expertise in front-end analytics platforms such as Google Analytics (GA4), Adobe Analytics (Omniture), and Adobe suite. - Proficiency in SQL/MySQL with advanced query writing abilities. - Experience with tag management systems like Google Tag Manager and Segment.io. - Ability to design, run, and analyze A/B tests and CRO experiments using tools like VWO, Adobe Target, and Google Optimize. - Strong data visualization skills with Tableau, Looker, Power BI, and Data Studio. - Understanding of customer journey mapping, funnel analysis, campaign ROI tracking, segmentation, and attribution models. - BE/MBA degree preferred. Soft Skills & Core Competencies: - Strong communication and storytelling skills to simplify complex analysis. - Proactive problem solver with a solution-oriented approach. - Excellent stakeholder management and interpersonal skills. - Strong attention to detail with a commitment to data accuracy. - Experience working in global, agile environments with cross-functional teams. Bonus / Nice-to-Have Skills: - Knowledge of JavaScript/DOM debugging for analytics implementation. - Familiarity with server-side tracking, first-party data strategies, and privacy compliance. - Experience with eCommerce platforms and user journey optimization. In this role, you are expected to demonstrate proactiveness, accountability, and a focus on delivering high-quality, well-structured insights and outputs. Timely responses and effective communication across channels will be essential for success in this position.,
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posted 2 weeks ago
experience3 to 7 Yrs
location
Karnataka
skills
  • Marketing Operations
  • Ticketing
  • Customer journeys
  • Data governance
  • Segmentation
  • Marketing automation
  • SQL
  • BI tools
  • HubSpot Operations
  • Revenue Operations
  • Marketing Technology
  • CRM administration
  • Lead nurturing
  • Deal pipelines
  • Data hygiene
  • Lifecycle management
  • Campaign attribution
  • Data warehouses
Job Description
As a HubSpot Operations Manager at Silvermine Group, you will be responsible for leading and optimizing the use of HubSpot across Marketing, Sales, and Service Hubs. Your role will involve serving as the subject-matter expert on HubSpot, designing workflows, pipelines, campaigns, and reporting dashboards to support the entire customer lifecycle. Your deep understanding of HubSpot's Marketing, Sales, and Service Hubs, along with hands-on technical expertise, will be crucial for collaborating across Product, Engineering, and Analytics to ensure adoption, governance, and business impact. **Key Responsibilities:** - Own day-to-day administration and optimization of HubSpot Marketing, Sales, and Service Hubs. - Design and optimize automated workflows for lead nurturing, deal pipelines, ticketing, and customer journeys. - Partner with Marketing, Sales, and Customer Success teams to define requirements and implement scalable solutions. - Ensure data hygiene, governance, and alignment across HubSpot and integrated systems (CRM, analytics, product databases). - Collaborate with Engineering to maintain HubSpot integrations with internal systems and analytics platforms. - Partner with Analytics to define campaign attribution, funnel reporting, and performance dashboards across the customer lifecycle. - Serve as the primary liaison with HubSpot support and account teams, managing escalations, monitoring outages, tracking releases, and ensuring timely issue resolution. - Train and support team members across Marketing, Sales, and CS on best practices and new HubSpot features. - Act as the internal advocate for HubSpot adoption and cross-Hub governance. **Preferred Qualifications & Required Skills:** - 5-8 years overall experience in Marketing Operations, Revenue Operations, Marketing Technology, or CRM administration. - Minimum 3 years of direct, hands-on HubSpot expertise spanning Marketing, Sales, and Service Hubs. - Strong understanding of deal pipelines, service ticketing, lead scoring, marketing automation, and campaign attribution. - Experience managing HubSpot support/vendor relationships (outages, releases, escalations). - Knowledge of data governance, segmentation, and lifecycle management. - Comfort working cross-functionally with Marketing, Sales, Customer Success, Product, Engineering, and Analytics. - HubSpot certifications (Marketing Hub, Sales Hub, Service Hub, RevOps) strongly preferred. - Strong analytical mindset and problem-solving skills. **Good to Have:** - Experience with multi-product SaaS environments. - Familiarity with SQL, data warehouses (e.g., Redshift), or BI tools. - Exposure to compliance, tax, or trucking industry (bonus but not required). In addition to the above responsibilities and qualifications, working at Silvermine Group offers several perks. You will have the opportunity to be the HubSpot champion shaping how Marketing, Sales, and Service Teams operate at scale. The company culture values teamwork, mentorship, and professional development, providing top-notch employee experience and training programs. A supportive work-life balance and rewards and recognition programs are part of the DNA of the organization. You will also get to contribute to cutting-edge solutions for e-commerce and SaaS businesses. If you are looking to be part of a company in high growth mode, building the Truckopedia brand and ecosystem, and have the opportunity to evolve your role into a broader Marketing Operations leadership position, Silvermine Group is the place for you. **About Silvermine Group:** Silvermine Group is the largest & most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Their compliance automation platform is secure, cloud-based, and certified by the IRS, helping over 100,000 customers every year file federally required documents accurately and on time. The company's technology, highly skilled customer support, and focus on product improvement ensure that customers" equipment stays on the road and their businesses keep humming. For more information, you can visit the Silvermine Group website and explore their products such as eform2290 and emcs150. If you are interested in joining the team, you can apply by sending your resume to careers@silverminegroup.com. The location of the job is in Bangalore.,
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posted 2 weeks ago
experience8 to 12 Yrs
location
Karnataka
skills
  • strategic partnerships
  • product strategy
  • ad tech
  • measurement systems
  • ecosystem development
  • commerce tech
  • martech
  • attribution workflows
  • identity
  • CDP integrations
  • API specs
  • event taxonomies
  • postback protocols
  • data schema discussions
  • global collaboration
Job Description
As a Senior Manager at InMobi Advertising based in Bangalore, you will play a crucial role in executing key tracks across measurement, attribution, and commerce partnerships for Glance AI, a platform reimagining how people discover and shop through AI-powered experiences. Your responsibilities will include: - Partner Execution & Coordination: - Leading execution across measurement, attribution, and commerce analytics partners. - Managing timelines, integration stages, and alignment across product, GTM, and data teams. - Commerce Ecosystem Enablement: - Supporting the rollout of an interconnected partner stack across attribution, incrementality, closed-loop reporting, identity, affiliate tech, and shoppable infrastructure. - Ensuring readiness across discovery, decision, and conversion layers. - Operational Intelligence: - Owning and maintaining internal tools, trackers, and scalable workflows to manage partner maturity, integration health, and recurring requests with transparency and speed. - Cross-Functional Collaboration: - Driving cross-team engagement to unblock dependencies, maintain momentum, and ensure partner outputs align with internal timelines. - Strategic Feedback Loop: - Capturing ecosystem signals, integration gaps, and partner friction points to feed into broader strategy conversations. - Developing scalable frameworks for partner onboarding, performance tracking, and lifecycle management. - Timezone & Rhythm Management: - Acting as the India-side anchor for all enablement efforts, maintaining continuity across time zones and driving disciplined follow-through on decisions made by US leadership. Qualifications: - 8-10 years of experience in strategic partnerships, product strategy, or ecosystem development within the commerce landscape. - Deep knowledge of the modern commerce stack, including retail media, shoppable tech, measurement, data infrastructure, identity, and UX-led buying journeys. - Hands-on experience with attribution workflows, measurement systems, identity or CDP integrations, and signal/data ingestion. - Skilled in coordinating cross-functional teams and managing external partner relationships. - Technically fluent, able to follow API specs, event taxonomies, postback protocols, and data schema discussions. - Comfortable working with global teams and senior stakeholders across regions. - Track record of building new ecosystems and strategic thinking in global collaboration environments. In this role at InMobi, you will have the opportunity to shape the future of commerce by executing measurement and commerce partnership efforts with precision and clarity, ensuring the success of Glance AI's ecosystem. As a part of the dynamic and diverse culture at InMobi, you will be encouraged to think big, be passionate, show accountability, and take ownership with freedom. The company is committed to providing equal employment opportunities and accommodations for qualified individuals with disabilities. To learn more about the benefits and values at InMobi, visit their careers page at https://www.inmobi.com/company/careers.,
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posted 1 week ago
experience2 to 6 Yrs
location
Karnataka
skills
  • Python
  • Data wrangling
  • Advanced analytics
  • Quantitative techniques
  • Analytical techniques
  • Campaign performance analysis
  • Marketing mix modeling
  • Attribution
  • Segmentation
  • Response modeling
  • Modeling
  • Microsoft Excel
  • SQL
  • Data handling
  • AIML tools
  • Statistical techniques
  • Sales
  • marketing projects
  • Multichannel marketing effectiveness
  • Conversion rate optimization
  • Designing experiments
  • Prescription
  • claimsbased reporting
  • Pharma datasets
Job Description
Role Overview: You will be joining Analytical Wizards, which is part of the Definitive Healthcare family. The company values innovation and maintains an open, friendly culture. As a Data Scientist / Senior Data Scientist, you will be responsible for utilizing your strong coding skills and experience in data handling and wrangling using Python. Your role will involve working on projects related to advanced analytics, report generation, metrics extraction from complex datasets, and solution workbenches. You will be using various quantitative and analytical techniques to assist clients in making informed business decisions. Additionally, you will be participating in sales and marketing projects, focusing on areas such as multi-channel marketing effectiveness, campaign performance analysis, and designing experiments. Key Responsibilities: - Expertise in custom projects centered around prescription and claims-based reporting and modeling - Collaborate with Product and Customer Success teams to provide insightful analyses to clients - Generate deliverables to support customer engagements - Work with team members to implement optimized solutions - Contribute to internal projects and processes - Collaborate with the global team to create deliverables - Mentor junior analysts and promote best practices - Independently scope client requests Qualification Required: - Data Experts with 2 - 5 years of experience specializing in Python - Educational background in Engineering, Operations Research, Econometrics, and/or Statistics - Hands-on experience with Python is mandatory - Strong interpersonal skills, excellent presentation, and communication skills - Proficiency in Microsoft Excel and SQL - Ability to work with large datasets, think creatively, evaluate current processes, and suggest improvements - Knowledge of Pharma datasets is advantageous Additional Company Details: Analytical Wizards, a leading Analytics Software Development company under the Definitive Healthcare family, is headquartered in New Jersey with a software development and delivery center in Bangalore. The company's primary focus is on the Healthcare Industry, where they develop core data science products to help clients extract unique insights from big data. Their products utilize advanced algorithms in artificial intelligence and machine learning and are used by top pharma and biotechnology companies worldwide. Analytical Wizards has been recognized as one of the fastest-growing private companies in the USA. The company's work culture is employee-friendly, collaborative, innovative, fast-paced, and conducive to learning. (Note: The ISMS Responsibilities section has been omitted as it contained specific internal security policies and processes.),
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posted 2 months ago

D2C Lead

SharkNinja APAC
experience7 to 11 Yrs
location
Karnataka
skills
  • Display Advertising
  • Social Media Advertising
  • Affiliate Marketing
  • Email Marketing
  • Data Analysis
  • SEO
  • SEM
  • Google Analytics
  • Leadership Skills
  • Analytical Skills
  • Project Management
  • Forecasting
  • Planning
  • Performance Marketing
  • Paid Search
  • Marketing Attribution
  • Google Ads
  • Facebook Ads Manager
  • ProblemSolving
  • Affiliate Marketing Management
Job Description
As the D2C Lead for India, you will be tasked with leading the development and execution of performance-driven marketing strategies aimed at driving direct-to-consumer acquisition, engagement, and retention. Your role will involve building and optimizing digital campaigns across various key channels, with a keen focus on delivering measurable ROI and maximizing customer lifetime value. Collaboration with cross-functional teams, including digital, creative, and product marketing, will be essential to execute innovative, data-driven strategies that can scale across the region. **Responsibilities:** - Lead the development and execution of performance marketing strategies, covering paid search, display, social media advertising, affiliate marketing, and email marketing to foster growth in the India region. - Take ownership of the performance marketing budget, ensuring effective resource allocation to optimize ROI across campaigns. - Analyze and report on campaign performance, offering insights and recommendations for optimization to enhance key metrics like cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). - Drive customer acquisition and retention strategies to scale high-quality leads and engage new customers through targeted campaigns. - Collaborate with the creative and product marketing teams to create engaging ad creatives, landing pages, and offers that resonate with local audiences. - Manage relationships with external agencies, partners, and vendors, ensuring alignment with performance marketing objectives. - Lead a team of performance marketers, fostering a collaborative and high-performance culture. - Stay updated on industry trends and best practices in performance marketing to ensure the brand remains innovative and competitive in the market. **Requirements:** - Proven experience (7+ years) in performance marketing, demonstrating successful management and scaling of campaigns across multiple digital channels. - Strong grasp of data analysis, marketing attribution, and performance metrics (CPA, ROAS, CLV, etc.). - Experience in managing performance marketing for both direct-to-consumer (DTC) and retail channels. - In-depth understanding of SEO, SEM, and other organic growth strategies alongside paid performance channels. - Expertise in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and other performance analytics tools. - Demonstrated ability to manage large budgets and deliver substantial ROI on performance-driven campaigns. - Excellent leadership skills with the capacity to inspire, mentor, and lead a team to success. - Strong analytical, reporting, problem-solving, and project management skills with a results-driven mindset. - Experience in fast-paced, dynamic environments, preferably within the consumer goods or e-commerce space. - Experience with forecasting and planning while working with external agency partners and internal cross-functional teams. - Familiarity with affiliate marketing management strategies and execution. Having a great mindset in this role is crucial. It involves embracing unprecedented growth rather than settling for marginal improvements, moving at speed, failing fast, and learning quickly until reaching ambitious goals. The mindset should be of being rarely satisfied, striving for progress over perfection, focusing on details that make a difference, delivering great results as a team, and communicating with impact.,
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posted 2 months ago
experience5 to 9 Yrs
location
Karnataka
skills
  • SEO
  • remarketing
  • keyword research
  • technical audits
  • competitor analysis
  • Google Tag Manager
  • attribution modeling
  • marketing automation
  • paid marketing
  • Google Ads
  • Meta Ads
  • funnelbased targeting
  • AB testing
  • landing pages optimization
  • GA4
  • Looker Studio
  • CRO tools
Job Description
As a highly skilled Digital Marketing Manager at Langoor Marketing Transformation in Bangalore, your role involves leading and scaling the SEO and paid marketing efforts. Your passion for optimizing ad performance and enhancing organic search visibility will be crucial for this position. **Key Responsibilities:** - Plan and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram). - Manage campaign budgets to ensure top-notch ROAS. - Set up remarketing and funnel-based targeting strategies. - Collaborate with creative/content teams for compelling ad copies and visuals. - Run A/B tests on landing pages and creatives to boost conversions. - Own and execute the on-page and off-page SEO strategy. - Conduct in-depth keyword research, technical audits, and competitor analysis. - Work with dev teams to implement SEO fixes and enhancements. - Track performance using tools like Google Search Console, SEMrush, Ahrefs, etc. - Use GA4, Google Tag Manager, Looker Studio, and more to track performance. - Create insightful reports and dashboards to guide business decisions. - Assist with attribution modeling and marketing automation efforts. **Qualifications Required:** - 4-7 years of experience in digital marketing (SEO + performance marketing). - Proven success managing high-budget ad campaigns. - Hands-on experience with tools like Google Ads, Meta Ads, GA4, SEMrush, Ahrefs, and others. - Strong analytical and communication skills. - Experience in e-commerce, SaaS, fintech, or agency environments is a plus. - Bonus if you have knowledge of CRO tools (Hotjar, Optimizely, etc.). If you are ready to make a measurable impact and grow with a dynamic team, we would love to hear from you. Apply now by sending your resume to triveni@langoor.com.,
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posted 1 month ago
experience5 to 9 Yrs
location
Karnataka
skills
  • ML
  • Python
  • SQL
  • Snowflake
  • AWS
  • SVM
  • Logistic Regression
  • Neural Networks
  • NLP
  • Segmentation
  • Collaborative Filtering
  • Tableau
  • Data Scientist
  • Lead Data Scientist
  • Analyst
  • Analytical Solutions
  • Decision Engine
  • MLOps
  • PySpark
  • Dataiku
  • Pharmaceutical Commercial Analytics
  • Predictive Models
  • XGBoost
  • Random Forest
  • Next Best Action
  • Recommendation Engines
  • Attribution Models
  • Marketing ROI
  • PowerBI
Job Description
As a Senior Analyst - Data Science at our technology-led healthcare solutions provider, you will play a crucial role in leading analytical solutioning and model development in the pharmaceutical commercial analytics domain. Your responsibilities will include partnering with cross-functional teams and client stakeholders to gather business requirements, designing and implementing Decision Engine workflows, analyzing complex datasets, and developing predictive models for various use cases. Additionally, you will mentor junior team members, stay updated with industry trends, and ensure data quality through systematic checks. Key Responsibilities: - Partner with cross-functional teams and client stakeholders to gather business requirements and translate them into robust ML/analytical solutions. - Design Decision Engine workflows to support Next Best Action recommendations in omnichannel engagement strategies. - Analyze large and complex datasets from various sources like APLD, sales, CRM, market share, patient claims, and segmentation data. - Develop, validate, and maintain predictive models for use cases such as patient journey analytics, HCP targeting, sales forecasting, risk scoring, and marketing mix modeling. - Implement MLOps pipelines using tools like Dataiku, Git, and AWS services for scalable and repeatable deployment. - Lead and mentor junior analysts and data scientists in coding best practices, feature engineering, and cloud-based workflows. - Stay up to date with industry trends, regulatory compliance, and emerging data science techniques relevant to life sciences analytics. Qualifications Required: - 5 years of hands-on experience in pharmaceutical commercial analytics with exposure to cross-functional brand analytics and ML modeling. - Proficiency in data platforms like Snowflake, Dataiku, AWS, PySpark, Python, and SQL. - Experience with MLOps practices, version control, model monitoring, and automation. - Strong understanding of pharmaceutical data assets and proficiency in ML algorithms and key use cases. - Familiarity with dashboarding tools like Tableau or PowerBI is a plus. - Strong communication and documentation skills to convey findings effectively to technical and non-technical audiences. If you are excited about the opportunity to work at the intersection of healthcare and technology, and meet the qualifications mentioned above, we encourage you to apply for this role.,
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posted 2 months ago

Finance Project Management and Testing - Analyst

Chase- Candidate Experience page
experience1 to 5 Yrs
location
Karnataka
skills
  • Project Management
  • Corporate Tax
  • Financial Control
  • Technology
  • JIRA
  • Microsoft Excel
  • Visio
  • Analytical skills
  • JIRA
  • Confluence
  • SharePoint
  • Communication skills
  • SQL
  • Tax Data
  • Technology Automation
  • Lines of Business
  • Operational teams
  • VAT processes
  • Income Attribution Tax
  • LE VAT ID
  • MS Office applications
  • Power Point
  • Problem solving skills
  • Project management tools
  • Agile project methodology
  • Databricks
Job Description
You are a strategic thinker passionate about driving solutions in tax data and technology automation. You have found the right team. As a Tax Analyst in our Firmwide Finance Business Architecture (FFBA) team, you will spend each day defining, refining, and delivering set goals for our strategic Tax Data & Technology Transformation Programme. You will work closely with Project Management, Corporate Tax, Financial Control, Lines of Business, Operational teams, and Technology to collectively deliver automation for VAT processes. If you are intellectually curious and have a passion for driving solutions across organizational boundaries, you may be the perfect fit for our team. - Manage day-to-day responsibilities for Canary project testing, including preparation of data loads by collating testing scenarios from testers, performing data quality checks, and interacting with global teams to coordinate the timely loading of scenarios in UAT. - Create JIRA dashboards to enable recording and tracking of testing efforts within each testing cycle. - Support the creation of Income Attribution Tax reference data, such as LE VAT ID in the appropriate firm Systems of Record. - Coordinate daily testing efforts, including management of UAT calls with multiple stakeholders, tracking of test progress/completion, defect triage, and coordination of Production release signoffs. - Own the teams release management function, alongside preparation and coordination of Production implementation plans, and maintenance of the Confluence page. - Assist the Canary project team in maintaining various project artefacts (project plan, implementation plan, timelines, risks, issues, assumptions and dependencies, WG materials, minutes and actions). - Support the Canary project team in various data sourcing and management related tasks (maintenance of data requirements document, data testing or data quality issue support). - Bachelors degree - Comfortable user of Microsoft Excel. - Experience in key MS Office applications (Word, Excel, Power Point and Visio) - Strong analytical and problem solving skills, with desire to submerge into the detail of a topic, issue or deliverable to understand the underlying concept - Confidence and ability to work part-independently on assigned tasks - Awareness of project management tools, such as JIRA, Confluence and SharePoint - Keen attention to detail, ability to juggle multiple priorities and thrive in a varied, fast-paced environment - Able to communicate effectively and work collaboratively at various levels Preferred qualifications, capabilities, and skills: - 1+ years of program and/or project management experience required, with particular focus in Finance and/or Data space is highly preferred - Understanding of Finance / Accounting processes within Banking, with some awareness of the month end close process - Experience with Agile project methodology and work environments - Experience and skills in a project environment, including SQL or Databricks,
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posted 2 months ago
experience4 to 8 Yrs
location
Bangalore, Karnataka
skills
  • Adobe Analytics
  • SQL
  • Snowflake
  • AWS
  • Athena
  • JSON
  • GTM
  • JavaScript
  • HTML
  • CSS
  • jQuery
  • Git
  • Data Governance
  • Identity Resolution
  • Privacy Compliance
  • Solution Architecture
  • Adobe Experience Cloud
  • AEP
  • RTCDP
  • AJO
  • CJA
  • Adobe TagsLaunch
  • Web SDK
  • Mobile SDK
  • Event Forwarding
  • S3
  • API integrations
  • GA4
  • Data Warehouse
  • ServerSide Migration
  • CrossChannel Attribution
  • Postman
  • Agile Delivery
Job Description
You are an Adobe Experience Platform professional with over 5 years of experience in delivering scalable, data-driven customer solutions. You specialize in Adobe Experience Platform (AEP), Real-Time CDP, Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO). Your familiarity with SQL, Snowflake, and AWS (Athena & S3) allows you to work with unifying data from multiple sources to support analytics and personalization. Your proven track record includes helping enterprises turn data into actionable insights, improving customer engagement, optimizing marketing journeys, and boosting reporting efficiency across BFSI, retail, e-commerce, insurance, and telecom industries. **Key Responsibilities:** - Deliver scalable and data-driven customer solutions using Adobe Experience Platform - Utilize Real-Time CDP, Customer Journey Analytics, and Adobe Journey Optimizer for effective results - Work with SQL, Snowflake, and AWS to unify data from multiple sources for analytics and personalization - Assist enterprises in turning data into actionable insights for improved customer engagement - Optimize marketing journeys and boost reporting efficiency across various industries **Qualifications Required:** - Proficiency in Adobe Experience Cloud tools such as AEP, RT-CDP, AJO, CJA, Adobe Analytics, Adobe Tags/Launch, Web SDK, Mobile SDK, and Event Forwarding - Strong background in Data Engineering & Cloud technologies including SQL, Snowflake, AWS (Athena & S3), JSON, and API integrations - Experience with Analytics & Tag Management tools like GA4, GTM, Data Warehouse, Server-Side Migration, and Cross-Channel Attribution - Familiarity with Programming & Tools such as JavaScript, HTML, CSS, jQuery, Git, and Postman - Knowledge of approaches like Data Governance, Identity Resolution, Privacy Compliance, Agile Delivery, and Solution Architecture Please note that the company details were not provided in the job description.,
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posted 7 days ago
experience3 to 7 Yrs
location
Karnataka
skills
  • Lead Generation
  • Online Marketing
  • Marketing Automation
  • Quality Check
  • Salesforcecom
  • Sales Qualification
Job Description
As a Lead Generation Specialist at A.J. Gallagher, your role will be crucial in organizing, distributing, and tracking leads obtained via digital channels. Your expertise will contribute significantly to the success of our online marketing campaigns and lead management process. Here's a breakdown of your responsibilities: - Perform daily monitoring of online marketing campaigns and handle contact requests from corporate websites. - Collaborate closely with the website and marketing automation teams to enhance the lead management process through regular performance assessments. - Document and communicate the entire lead management process from prospect capture to nurturing and hand-off to sales across the organization. - Evaluate and suggest strategies to optimize and streamline the lead process for improved efficiency. - Track and measure new leads and engagement levels across various accounts, providing recommendations for growth. - Generate lead/opportunity reports and monthly dashboards to showcase lead progress, conversion rates, and cost per lead, highlighting the growth and revenue attribution of website leads. - Utilize marketing automation tools, Salesforce.com, and other platforms to execute and monitor program success effectively. - Conduct quality checks on leads in SFDC to ensure active follow-up by sales teams. - Work collaboratively with marketing and sales teams to identify sales-ready leads based on scoring demographic and behavioral factors. - Ensure seamless operation and synchronization of marketing automation and SFDC, liaising with Tech as necessary. - Assign sales qualified leads to the appropriate sales personnel and direct other inquiries to relevant departments or address feedback directly. Qualifications: - Any graduation/post-graduation degree. In addition to your role-specific responsibilities, A.J. Gallagher values inclusion and diversity as integral parts of its organizational culture. Embracing employees" diverse identities, experiences, and talents allows the company to better serve clients and communities. Inclusion and diversity are seen as conscious commitments, enhancing the strength of the organization. Gallagher upholds equal employment opportunities across all aspects of the employer-employee relationship and makes reasonable accommodations for qualified individuals with disabilities, aligning with The Gallagher Way principles.,
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posted 3 weeks ago
experience1 to 5 Yrs
location
Karnataka
skills
  • Project Management
  • Corporate Tax
  • Financial Control
  • Technology
  • JIRA
  • Microsoft Excel
  • Analytical skills
  • Communication skills
  • SQL
  • Tax Data
  • Technology Automation
  • Lines of Business
  • Operational teams
  • VAT processes
  • Income Attribution Tax
  • LE VAT ID
  • MS Office applications
  • Problem solving skills
  • Project management tools
  • Juggling multiple priorities
  • Collaboration skills
  • Agile project methodology
  • Databricks
Job Description
You are a strategic thinker passionate about driving solutions in tax data and technology automation. You have found the right team. As a Tax Analyst in our Firmwide Finance Business Architecture (FFBA) team, you will spend each day defining, refining, and delivering set goals for our strategic Tax Data & Technology Transformation Programme. You will work closely with Project Management, Corporate Tax, Financial Control, Lines of Business, Operational teams, and Technology to collectively deliver automation for VAT processes. If you are intellectually curious and have a passion for driving solutions across organizational boundaries, you may be the perfect fit for our team. - Manage day-to-day responsibilities for Canary project testing, including preparation of data loads by collating testing scenarios from testers, performing data quality checks, and interacting with global teams to coordinate the timely loading of scenarios in UAT. - Create JIRA dashboards to enable recording and tracking of testing efforts within each testing cycle. - Support the creation of Income Attribution Tax reference data, such as LE VAT ID in the appropriate firm Systems of Record. - Coordinate daily testing efforts, including management of UAT calls with multiple stakeholders, tracking of test progress/completion, defect triage, and coordination of Production release signoffs. - Own the teams release management function, alongside preparation and coordination of Production implementation plans, and maintenance of the Confluence page. - Assist the Canary project team in maintaining various project artefacts (project plan, implementation plan, timelines, risks, issues, assumptions and dependencies, WG materials, minutes and actions). - Support the Canary project team in various data sourcing and management related tasks (maintenance of data requirements document, data testing or data quality issue support). - Bachelors degree - Comfortable user of Microsoft Excel. - Experience in key MS Office applications (Word, Excel, Power Point and Visio) - Strong analytical and problem solving skills, with desire to submerge into the detail of a topic, issue or deliverable to understand the underlying concept - Confidence and ability to work part-independently on assigned tasks - Awareness of project management tools, such as JIRA, Confluence and SharePoint - Keen attention to detail, ability to juggle multiple priorities and thrive in a varied, fast-paced environment - Able to communicate effectively and work collaboratively at various levels No additional details about the company were mentioned in the job description.,
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posted 1 week ago

Account Managers

ADCanopus.com
experience12 to 16 Yrs
location
Karnataka
skills
  • CPL
  • CPA
  • Client Relationship Management
  • Lead Generation
  • Google Analytics
  • Budgeting
  • Compliance Management
  • Reporting
  • Performance Marketing
  • Webbased Advertiser Campaigns
  • CPR Models
  • Performance Marketing Metrics
  • DataDriven Strategies
  • Campaign Optimization
  • CRM Dashboards
  • Attribution Platforms
  • Crossfunctional Collaboration
  • Revenue Growth
  • Upsell Opportunities
  • Campaign Strategy
  • Lead Quality Monitoring
  • Fraud Risk Management
  • Client Communications
Job Description
Role Overview: As an Account Manager at Adcanopus Digital Media Pvt, you will be joining the Web Performance Marketing team to manage and optimize web-based advertiser campaigns across CPL, CPA, and CPR models. Your role will involve building and maintaining client relationships, scaling lead generation efforts, and optimizing campaign performance through data-driven strategies and collaboration with internal teams. Key Responsibilities: - Manage and optimize web-based performance marketing campaigns (CPL, CPA, CPR) to drive qualified leads. - Build and maintain long-term client relationships through regular communication and performance reviews. - Drive revenue growth by identifying upsell opportunities and optimizing campaign outcomes. - Plan and manage campaign strategy, budgeting, and performance delivery in alignment with client KPIs. - Analyze campaign data using tools such as Google Analytics, CRM dashboards, and other attribution platforms to derive actionable insights. - Collaborate with internal teams (affiliate, creative, product, and media buying) to ensure smooth execution of campaigns. - Monitor lead quality, fraud risk, and data integrity to ensure cost-effective acquisition. - Ensure campaign compliance with brand, regulatory, and quality standards. - Maintain clear documentation and reporting of campaign progress, billing, and client communications. Qualifications: - 12 years of experience in web-based performance marketing or digital account management. - Strong knowledge of CPL and CPA lead generation models, funnel tracking, and attribution logic. - Hands-on experience with platforms like Google Analytics, CRM tools, and campaign management platforms (e.g., Trackier, Offerslook, Affise). - Solid communication and client-handling skills, with the ability to manage multiple projects simultaneously. - Proven analytical skills and the ability to interpret data for performance optimization. - Proficiency in Microsoft Excel or Google Sheets for reporting and data analysis. - A demonstrated track record of running ROI-positive campaigns. Note: The benefits include Group Health Insurance and opportunities for growth within the company. If you are interested in joining our team, please submit your resume, portfolio, and a cover letter highlighting your relevant experience to melita@adcanopus.com. Adcanopus Digital Media Pvt is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees.,
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posted 1 week ago
experience6 to 10 Yrs
location
Karnataka
skills
  • Salesforce Marketing Cloud
  • Pardot
  • Marketing Strategy
  • Functional Consulting
  • Project Management
  • Stakeholder Management
  • Analytical Skills
  • CRM
  • Channel Integration
  • Team Management
  • Campaign Strategy Design
  • SalessolutionProposal Development
  • Next Best Action
  • Value Architecting
  • Campaign Attribution
  • Oral
  • Written Communication
  • Datadriven Mindset
  • Global Matrixed Environments
  • Client Facing
  • Remote Work
  • Real Time Decisioning
  • Digital Campaign Management
Job Description
Role Overview: You will work as a Senior Manager at Accenture Strategy & Consulting Global Network Song, collaborating closely with clients as a consulting professional to design, build, and implement initiatives aimed at enhancing business performance. Your key focus areas will include Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, and the Salesforce marketing platform ecosystem. Key Responsibilities: - Design new campaign strategies and marketing plans across all channels. - Conduct clients Campaign/Marketing capability assessment, provide recommendations on optimizing the Campaign/Marketing stack, and develop use cases to enhance the utilization of the campaign ecosystem. - Develop next best action strategies and business cases for campaign strategies and technology solutions. - Derive insights for campaigns, work on Campaign attribution and optimization strategy. - Define campaign Key Performance Indicators and monitor them throughout the campaign lifecycle. - Identify marketing process improvement opportunities and redefine processes. - Lead and manage at least 2 large Salesforce marketing program executions from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty. - Conduct requirement gathering and design workshops, prepare solution and functional blueprint, and lead solution design and deployment across multidimensional teams. - Exhibit strong project management skills by mobilizing and organizing across multiple stakeholders (client and internal) and projects. Qualifications Required: - Overall experience of 12+ years in designing/managing marketing campaigns with at least 6-7 years of hands-on functional consulting experience, preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry, and client-facing experience. - MBA from a tier 1 or 2 college. - Certification in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty preferred. - Experience with CRM, marketing software, channel integration, real-time decisioning is desirable. - Strong understanding of how digital channels work together to create personalized marketing programs for customers. - Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. - Ability to use insights for campaign and strategy optimization. - Ability to drive large engagements independently. - Ability to establish and build effective working relationships. - Experience in managing mid-sized/large teams. - Excellent stakeholder management experience working with middle to senior management levels within existing organizations/client organizations. Company Details: Accenture is a global professional services company offering services and solutions in strategy, consulting, digital, technology, and operations. With a workforce of 624,000 people serving clients in over 120 countries, Accenture focuses on improving client performance and creating sustainable value. Accenture Strategy & Consulting shapes the future for clients by combining business insight with technology impact to drive value and growth in a digital world. The Global Network at Accenture provides management consulting and strategy expertise across the client lifecycle. Accenture's mission is to drive innovation and improve the way the world works and lives.,
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posted 1 week ago
experience2 to 6 Yrs
location
Karnataka
skills
  • Python
  • Data wrangling
  • Advanced analytics
  • Quantitative techniques
  • Analytical techniques
  • Campaign performance analysis
  • Marketing mix modeling
  • Attribution
  • Segmentation
  • Response modeling
  • Modeling
  • Microsoft Excel
  • SQL
  • Data handling
  • AIML tools
  • Statistical techniques
  • Sales
  • marketing projects
  • Multichannel marketing effectiveness
  • Conversion rate optimization
  • Designing experiments
  • Prescription
  • claimsbased reporting
  • Pharma datasets
Job Description
As a Data Scientist / Senior Data Scientist at AnalyticalWizards Services Pvt. Ltd., you will be required to utilize strong coding skills and experience in data handling and wrangling using Python. Your primary responsibilities will involve working hands-on with projects in advanced analytics, generating reports and metrics from large, complex datasets, and solution workbenches. You will be utilizing a wide range of quantitative and analytical techniques to assist clients in improving their business decisions. Additionally, you will be involved in sales and marketing projects, including multi-channel marketing effectiveness, campaign performance analysis, marketing mix modeling, attribution, conversion rate optimization, segmentation, response modeling, and designing experiments. Key Responsibilities: - Expertise in custom projects focused on prescription and claims-based reporting and modeling - Partner with the Product and Customer Success teams to deliver informed analyses to customers - Create deliverables to assist with customer engagements - Collaborate with fellow team members to implement optimized solutions - Contribute to internal projects and processes - Collaborate with the global team to create deliverables - Mentor junior analysts and help drive best practices - Independently scope client requests Qualifications: - Data Experts with approximately 2 - 5 years of experience specializing in Python - Educational background in Engineering, Operations Research, Econometrics and/or Statistics - Hands-on experience with Python is mandatory - Must possess good interpersonal skills along with excellent presentation and communication skills - Proficient in Microsoft Excel and SQL - Ability to work with large data, think out of the box, assess current processes, and offer ideas for improvement - Knowledge of Pharma datasets is good to have In addition to the above, AnalyticalWizards Services Pvt. Ltd. offers industry-leading products and a flexible and dynamic culture where you can work alongside talented teammates. The company is known for its fast growth, providing limitless opportunities for growth and development. If you are passionate about utilizing your data science skills to drive real change and make a positive impact in the healthcare industry, AnalyticalWizards Services Pvt. Ltd. is the place for you. Join us in our mission to develop core data science products that help clients draw unique insights from big data and achieve their business goals. (Note: The section about ISMS Responsibilities has been omitted as it is specific to information security management system compliance),
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