1,665 Marketing Analyst Jobs in Chennai

We are currently hiring for a Decision Analytics Marketing Analytics position and would like to check your interest for this opportunity.Please find the role details belowRole Decision Analytics Marketing Analytics Experience 8 + Years Location: Bangalore /Pune /Mumbai /Noida /Gurugram /Chennai Must Have Skills 8 plus years of experience applying analytics to solve complex marketing challenges Strong SQL and Python for data manipulation analysis and insight generation Hands on experience with marketing tech tools including Google Analytics GA4 Adobe Analytics Salesforce Marketing Cloud Marketo or equivalent Ability to identify patterns solve complex problems and extract insights from structured and unstructured data Strong communication storytelling and influencing skills to translate complex data into clear insights that support decision making Experience in campaign performance optimization including MMM and MTA Strong cross functional collaboration with Marketing leaders and Marketing Science teamsGood to Have Degree in computer science statistics mathematics or physical sciences Experience with data governance reporting ROI analysis Experience in fast paced global organizations Knowledge of Tableau for dashboards and automated reporting Experience working with marketing data in the travel domain Strong operational improvement mindsetIf this opportunity interests you please reply with your updated resume and the following details Total Experience Relevant Experience Current CTC Expected CTC Notice Period Preferred LocationLooking forward to your response. Thanks and regards Capgemini HR Team

Urgent: Manager- Sales and Marketing for reputed Publishing House (Educational books), Pan India   Please share your CV with genuine interest to jagannaath@kamms.net / 7092689999   Position Name: Manager- Sales and Marketing  Number of positions: 10+ for PAN India Position Type: Full time Experience : 4+ Years  Locations: Kerala, TN, Telangana, Punjab and other States. Key Responsibilities: Promote and sell the company's educational books and digital products to schools, distributors, and institutional clients. Develop and maintain strong relationships with principals, teachers, and academic heads. Plan and execute school visits, presentations, and promotional activities. Understand customer needs and provide appropriate product solutions and support. Achieve monthly, quarterly, and annual sales targets. Coordinate with the marketing team for campaign execution and brand visibility. Conduct competitor and market analysis to identify new business opportunities. Prepare and submit regular reports on sales performance and market feedback. Represent the company at education fairs, exhibitions, and promotional events. Required Skills: Proven 3+ years of sales experience in the publishing industry (school books segment preferred). Excellent communication, negotiation, and interpersonal skills. Strong customer focuses and result orientation. Ability to travel extensively for field visits and client meetings. Proficiency in MS Office (Excel, Word, PowerPoint). Why Join Us Opportunity to work with one of Indias leading educational publishers. Supportive work environment and career development opportunities. Exposure to dynamic sales and marketing strategies.  

We are seeking a motivated and dynamic field marketing executive to join our team. The ideal candidate will be responsible for executing field marketing strategies, conducting outreach programs, and promoting our services across institutions and target markets. This role demands a proactive professional who can drive brand visibility, generate leads, and build strong relationships with clients and partners. Key Responsibilities: Plan and execute field marketing and promotional activities in assigned regions. Conduct college visits, outreach programs, and brand promotion drives. Build and maintain relationships with institutions and stakeholders. Generate leads through effective field networking and follow-ups. Prepare reports on marketing activities using Excel, Google Sheets, and CRM tools. Collaborate with internal teams to align marketing strategies with business goals. Represent the company professionally during all external interactions. Required Skills & Qualifications: Education: Any graduate (preferably in marketing or business administration). Experience: 23 years in field marketing, educational marketing, or healthcare promotion. Excellent communication and interpersonal skills in English and Tamil (or a regional language). Strong presentation and persuasion abilities. Basic proficiency in Excel, Google Sheets, and CRM/reporting tools. A valid two-wheeler or four-wheeler driving license is preferred. Key Qualities: Smart, energetic, and target-driven. Professional appearance with confident body language. Self-motivated with strong follow-up and time management skills. Willingness to travel frequently as part of field assignments.

Looking for a results-driven Digital Marketing professional to strengthen online presence, acquire users, and scale brand visibility. The role involves strategizing and executing SEO, paid ads, social media, and content-driven campaigns to generate measurable business outcomes. Key Responsibilities: Drive user acquisition and brand growth across digital channels Plan and manage SEO, SEM, paid ads, and influencer campaigns Execute and optimize performance on LinkedIn, Instagram, and YouTube Monitor analytics and reporting to evaluate ROI and campaign impact Work cross-functionally with content, design, and sales teams to boost lead generation. Requirements 2-4 years of experience in digital marketing (SaaS/Tech preferred) Proficiency in SEO, SEM, Google Ads, and LinkedIn marketing Hands-on experience in social media and performance marketing Ability to plan content and drive engagement-oriented campaigns Experience using HubSpot / Zoho / Google Analytics or equivalent tools.

As a Field Sales & Marketing Executive, your role involves promoting and selling products/services, establishing customer relationships, and driving market growth. Your responsibilities will include: - Identifying and approaching potential clients in the field to generate leads and close sales. - Conducting regular client visits, product presentations, and demos. - Promoting company products/services in assigned territories to meet sales targets. - Maintaining strong relationships with existing customers and ensuring their satisfaction. - Monitoring market trends, competitor activities, and providing feedback to management. - Coordinating with internal teams for order processing, delivery, and after-sales support. - Maintaining daily sales reports and updating CRM/tools regularly. - Participating in marketing campaigns, events, and trade shows as required. Qualifications required for this role include: - Bachelors degree in Marketing, Business Administration, or a related field. - 13 years of proven field sales or marketing experience. - Strong verbal communication and interpersonal skills. - Ability to work independently, travel within the assigned area, and a target-driven attitude. If you are willing to relocate to other locations and travel up to 75%, this full-time position in Chennai might be a great fit for you.,

Job Description: You will be responsible for developing the business at designated locations through lead acquisition and conversion, fostering customer engagement and retention, executing marketing campaigns, and advancing brand building. Your role will involve recruiting and monitoring Marketing executives. It is essential to have a vast knowledge of marketing with insights into customer and business dynamics. Understanding the Dos & Donts in the market is crucial, along with knowledge of competitor routes, strategies, and rates. You will be required to meet customers to increase booking/delivery, conduct market surveys, identify expansion opportunities, and drive executives towards clear goals. Achieving monthly targets and proactively identifying new prospective business areas, clients, etc., and closing deals will be key aspects of your responsibilities. Qualification Required: - Strong background in marketing with customer and business knowledge. - Familiarity with market Dos & Donts. - Knowledge of competitor routes, strategies, and rates. Additional Details: The company offers benefits such as health insurance and Provident Fund. The work location is in person. Job Types: Full-time, Permanent Language: English (Preferred),

As the Industry Marketing Lead for the Retail and Consumer Goods (RCG) vertical in the EMEA region, your role is pivotal in driving brand growth, client engagement, and revenue impact through strategic marketing initiatives. You will collaborate closely with regional Field Marketing teams and cross-functional stakeholders to deliver high-impact campaigns and programs. Key Responsibilities: - Act as the RCG marketing advisor to EMEA business and marketing stakeholders. - Define and prioritize marketing strategies aligned with vertical growth objectives. - Lead the development and execution of integrated marketing plans and client campaigns. - Design and execute multi-geo multi-channel awareness and lead generation campaigns. - Develop persona profiles and client segmentation strategies. - Create and activate client journeys through research, messaging, and validation. - Support regional Field Marketing team in effective local activation of integrated campaigns. - Establish and track KPIs to measure campaign effectiveness and ROI. - Design joint marketing initiatives with RCG technology alliance partners. - Collaborate across the Marketing ecosystem - Corporate, Thought Leadership, and Regional Field Marketing for right inputs and best outcomes. - Deep understanding of business and technology trends in RCG industry. - 10+ years of experience in B2B marketing, preferably in technology services. - Strong experience in using digital channels and platforms for awareness and demand gen activities. - Proven success in integrated marketing strategies that deliver measurable outcomes. - Experience of working in/with Partner ecosystem for marketing initiatives is an advantage, not mandatory. - Ability to self-start, self-motivate, and manage multiple complex priorities. - Comfortable operating within a complex, matrixed organizational structure. - Thrives in dynamic environments and can navigate ambiguity with focus and agility. - Strong demand generation expertise and a client-first mindset. - Experience in developing client personas and journey-based marketing strategies. - Excellent communication skills with the ability to influence stakeholders across all levels. - Collaborative mindset with a track record of cross-functional engagement. - Agile and innovative thinker with a strategic mindset. - Open to experimentation and new approaches to build client and partner relationships.,

A marketing analyst job description involves collecting and interpreting data to guide marketing strategies, identify target audiences, and improve campaign effectiveness. Key responsibilities include analyzing market trends, consumer behavior, and competitive landscapes; using data visualization tools to create reports; and collaborating with other departments to develop and optimize strategies. This role requires strong analytical skills and the ability to present data-driven insights Data analysis: Collect and interpret data from various sources, including sales figures, web analytics, customer surveys, and social media, to uncover patterns and trends. Market research: Conduct research on consumer behavior, market trends, and competitors to identify new opportunities and inform strategies.   Strategy development: Work with marketing teams to develop and refine marketing strategies, campaigns, pricing models, and distribution plans. Performance tracking: Monitor key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition costs to measure campaign effectiveness. Reporting and forecasting: Prepare detailed reports, dashboards, and presentations to communicate findings and forecast future trends to internal teams and management. Collaboration: Work closely with other departments like sales and product development to ensure cohesive strategies and align with business goals. Campaign optimization: Use A/B testing and other experimentation methods to improve ongoing campaigns and ensure they are resonating with the target audience.     analytical skills Data Analysis skills Critical Thinking Problem-Solving Marketing Strategy

Job Description: Sales Executive / Sales Manager / Business Development Manager (Barcode RFID AIDC Scanners Printers IT Products) Job Responsibilities Drive sales growth by developing and executing effective sales plans and strategies. Build and maintain strong client relationships to ensure long-term business development. Create and manage a healthy sales funnel to track pipeline activities and achieve assigned targets. Forecast monthly and quarterly business to ensure accurate revenue projections. Identify, qualify, and pursue leads through self-hunting, cold calling, email campaigns, networking, referrals, tenders, and events. Coordinate with customers and internal teams regarding production timelines, job lead time, and FG/RM inventory status. Prepare and update quotations and pricing based on variable production, labour, logistics, and stocking overheads. Maintain day-to-day coordination with internal and external departments to ensure smooth business operations. Demonstrate a proactive, energetic, and result-oriented approach in achieving sales goals. Required Candidate Profile Must have previous experience in selling Barcode, Printers, Scanners, RFID, AIDC products. Additional advantage: Experience in selling IT products such as laptops, desktops, networking devices, servers, cloud solutions, software solutions, security products, and IT infrastructure services. Minimum 3+ years of direct B2B sales experience in relevant industries. Strong communication and presentation skills with the ability to explain technical solutions effectively. Self-motivated and target-driven Strong client relationship management skills. Willingness to travel as per business requirements. Ability to understand technical platforms and develop strategic business approaches.

We are looking for a highly experienced Marketing Manager to be in charge of the organizations marketing ventures. This primarily involves developing and implementing strategies to strengthen the companys market presence and help it find a voice that will make a difference. Job Description: Development and implementation of the Brand strategy. Developing the marketing strategy for new and existing products Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR. Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally. Working closely with the companys Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations Ensuring that the marketing objectives are implemented by the marketing team. Work closely with creative and production team to define marketing materials and programs. Highly experienced in Content Production and Editing to guide team. Manage social media presence and direct programs to improve social media reputation and recognition. Developing and delivering marketing and communications strategies for the organization. Undertake continuous analysis of competitive environment and consumer trends Control budgets and allocate resources among projects. Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction Conduct general market research to keep abreast of trends and competitors marketing movements

We are looking for a razor-sharp marketing analyst to review and interpret market trends, customer experience, competitors activities, and marketing strategies for our company. In this role, you will be required to gather data, write detailed reports on findings, identify new markets, and advise upper management on marketing tactics. To ensure success as a marketing analyst, you should have at least two years of experience in marketing, excellent mathematics and language skills, and outstanding analytical insights. Ideal candidates will have a proven aptitude for interpreting data and strong research abilities. Marketing Analyst Responsibilities: Conducting research on consumer and market trends, target demographics, and competing brands. Designing and implementing market and consumer surveys. Gathering, analyzing, and interpreting marketing data. Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales. Monitoring customer bases and identifying new ones. Forecasting future market, consumer, and sales trends. Working with the marketing team to inform and develop marketing strategies. Communicating with customers, competitors, and suppliers. Monitoring the efficacy of marketing trends through analytical tools and software. Keeping abreast of the latest advancements in technology, market trends, and consumer behavior. Marketing Analyst Requirements: Bachelor's degree in statistics, mathematics, social sciences, marketing, or a similar field. 2+ years experience working in marketing. Additional related short courses are beneficial. Good knowledge of analytical software, such as SAS, SPSS, and Google Analytics. Proficiency with computer programs, such as MS Excel, Access, and PowerPoint. Excellent research, analytical, and data interpretation skills. Exceptional verbal and written communication skills. Familiarity with survey tools, CRM programs, and databases. Strong organizational and time-management skills. Ability to communicate complex information in an easy-to-understand format.

A Direct Marketing Managerdevelops and implements strategies for direct marketing campaigns, such as email, direct mail, and social media, to drive sales and brand awareness. Key responsibilities include analyzing campaign performance, managing customer databases, overseeing budgets, collaborating with creative and sales teams, and ensuring compliance with regulations. This role requires strong analytical skills, project management abilities, and proficiency in marketing automation and CRM tools. Key responsibilities    Campaign development and execution: Design, implement, and manage direct marketing campaigns across various channels like email, direct mail, SMS, and social media.    Performance analysis: Monitor and analyze campaign performance, tracking metrics such as response and conversion rates, and use data to make adjustments and improve effectiveness.    Database and segmentation: Create and manage customer databases, using segmentation techniques to create targeted marketing efforts based on demographics and behavior.    Budget management: Oversee campaign budgets, ensuring cost-effective resource allocation and maximizing return on investment (ROI).    Cross-functional collaboration: Work with other departments, including creative, sales, and product development, to ensure marketing strategies are aligned and consistent.    Content and creative: Collaborate with creative teams to develop compelling marketing materials and persuasive messaging.    Market research: Conduct market research to identify new opportunities and understand target audience needs.    Compliance: Ensure all campaigns comply with relevant regulations and guidelines, such as data protection laws. 

As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea. Many organisations have marketing departments, meaning that you can work in both the private and public sector in areas ranging from finance, retail and media to voluntary and charitable organisations. Marketing executives may also be known as marketing officers or coordinators. Types of marketing executive work You may be involved in some or all of the following marketing activities: planning advertising public relations event organisation product development distribution sponsorship research.

We are looking for a Chief Marketing Officer (CMO) to lead our marketing efforts and drive growth, brand visibility, and customer engagement. The CMO will develop and execute marketing strategies, oversee campaigns, and ensure alignment with business goals. This role requires a strategic, creative, and results-driven leader with experience in managing marketing teams and initiatives across multiple channels. Key Responsibilities: Develop and implement marketing strategies that support company goals. Build and maintain a strong brand identity across all platforms. Lead digital marketing, advertising, social media, content, and PR initiatives. Drive customer acquisition, engagement, and retention programs. Conduct market research to understand trends, customer needs, and competitors. Collaborate with sales, product, and operations teams to support business objectives. Manage marketing budgets and track the performance of campaigns. Lead, mentor, and grow the marketing team. Required Qualifications: Bachelors degree in Marketing, Business, or related field (MBA preferred). 10+ years of marketing experience, including leadership roles. Proven experience in brand management, digital marketing, and marketing strategy. Strong leadership, communication, and analytical skills. Ability to manage multiple priorities in a fast-paced environment. Key Skills: Strategic Marketing, Brand Management, Digital Marketing, Content Marketing, Social Media, Market Research, Team Leadership, Customer Acquisition, Marketing Analytics, ROI Tracking. Role Type: Full-Time | Executive Level Experience Required: 4-10 years Industry: Food Processing About the Role: The CMO will play a key role in shaping the companys brand, driving marketing initiatives, and supporting overall business growth. This is a leadership role that requires strategic thinking, creativity, and effective team management.

On ground Activations:  Recruit marketing executives. Plan & conduct on ground brand activations like sampling, stall sales etc. Coordinate with third party promotions agencies to execute on ground brand activations  Coordinate with colleges, event management companies to execute campaigns  Coordinate with outdoor agencies to execute visibility campaigns in the form of hoardings, bus branding, wall paintings etc.  Trade Promotions: Coordinate with sales team to execute retailer level brand promotions, displays, visibility & awareness campaigns Plan and execute schemes & trade promotions to increase product distribution Coordinate with print vendors to design & organize innovative FSUs, POPs, and other brand collaterals.   Merchandising: Recruit & supervise a team of promoters and merchandisers to ensure brand visibility at all key outlets.   Experience 5-6 years as Trade Marketing Manager role preferably in beauty products or FMCG. Telugu knowledge required.   INVOLVES travel for 7-10 days in a month across South India. HQ: Chennai

Marketing and sales are distinct but complementary functions with the common goal of increasing revenue, though they operate differently. Marketing focuses on attracting and engaging a broad audience through brand awareness, market research, and creating interest in products or services. Sales is about directly converting that interest into a purchase by building customer relationships and closing deals. Marketing    Focus: Creating a long-term relationship with the customer and building brand loyalty. Activities: Market research, branding, advertising, content creation, social media management, and developing marketing campaigns. Goals: Brand awareness, lead generation, and establishing brand identity. Timeline: Typically longer-term, focusing on strategic initiatives. Sales    Focus: Directly interacting with customers to convert leads into paying customers. Activities: Prospecting, cold calling, giving product demonstrations, negotiating, and closing deals. Goals: Revenue generation and closing transactions. Timeline: Often short-term, with goals set on a monthly or quarterly basis. The relationship between them    Complementary roles:    Marketing generates interest, and sales capitalizes on that interest to make a sale. The sales funnel:Marketing operates at the top of the customer journey (the funnel) by creating awareness, while sales works further down the funnel to convert those aware leads into customers. Collaboration:The two functions work best when they are aligned. For example, customer testimonials gathered by sales can help marketing refine its future campaigns and messaging. 

Sales and Marketing Executive Responsibilities: Contributing to the development of marketing strategies. Conducting market research on rival products. Designing and implementing marketing plans for company products. Coordinating with media representatives and sponsors. Working with the sales team to develop targeted sales strategies. Answering client queries about product specifications and uses. Maintaining client relations. Tracking sales data to ensure the company meets sales quotas. Creating and presenting sales performance reports.

We are looking for a forensic analyst to be responsible for examining evidence to identify suspects. The responsibilities of a Forensic Analyst include examining and analyzing crime scene evidence, visiting crime scenes, and testifying during trials and court cases. To be successful as a forensic analyst, you should demonstrate a solid knowledge of laboratory procedures, strong verbal and written communication skills, and superior analytical skills. Ultimately, a top-notch forensic analyst should be able to maintain confidentiality, have good research skills, and possess tact and carefulness. Forensic Analyst Responsibilities: Assisting crime scene Investigators in examining and analyzing evidence such as blood, hairs, fingerprints, and firearms. Collecting evidence or conducting field tests at crime scenes. Recording and documenting findings from tests. Preparing reports on findings. Advising law enforcement and judges based on findings. Ensuring that laboratory tools are cleaned and maintained. Appearing as a witness in court. Forensic Analyst Requirements: Degree in genetics, forensic sciences, or related field. Previous experience as a forensic analyst. Good communication and team working skills.

Job Title: Digital Marketing Specialist Location: Anna Nagar , Chennai Job Type: Full-time Department: Marketing Reports to: Marketing Manager/Director Job Overview: We are looking for a talented Digital Marketing Specialist to join our team and drive our online presence. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. The ideal candidate will be well-versed in various digital marketing channels, including SEO, SEM, social media, email marketing, and content strategy. Key Responsibilities: Digital Marketing Strategy: Develop and execute digital marketing campaigns across various platforms (social media, search engines, display ads, email, etc.) Optimize digital marketing strategies based on data insights to ensure ROI. Collaborate with the marketing team to align digital initiatives with broader brand goals and objectives. Search Engine Optimization (SEO): Perform keyword research and analysis to optimize web content. Enhance on-page SEO (meta descriptions, title tags, etc.) for organic growth. Monitor website performance and use analytics tools (e.g., Google Analytics) to track and report on key SEO metrics. Social Media Marketing: Create and manage content across social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.). Monitor social media trends and engage with followers. Develop social media ad campaigns, including budgeting, A/B testing, and analytics reporting. Email Marketing: Design, execute, and optimize email marketing campaigns (newsletters, product announcements, etc.). Segment email lists and create personalized messaging to maximize engagement. Track open rates, click-through rates, and other key email performance metrics. Pay-Per-Click (PPC) Campaigns: Manage Google Ads, Facebook Ads, and other PPC platforms to drive paid traffic to the website. Conduct keyword research and manage ad bidding strategies to maximize ROI. Content Creation & Management: Write and edit compelling content for websites, blogs, landing pages, and social media posts. Work with design teams to create visually engaging digital content (banners, ads, graphics, etc.). Analytics & Reporting: Use tools like Google Analytics, SEMrush, and social media insights to measure and report on the effectiveness of campaigns. Create monthly/quarterly reports to track campaign performance and adjust strategies as needed. Branding & User Experience: Ensure consistency in messaging and branding across all digital platforms. Improve website UX/UI in collaboration with the web development team to enhance user engagement and conversion rates. Skills & Qualifications: Education: Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience). Experience: 2-5 years of experience in digital marketing or a related field. SEO/SEM Expertise: Knowledge of on-page and off-page SEO practices, Google Ads, and paid social ads. Content Creation: Strong writing, editing, and content creation skills. Social Media Management: Proficient in managing and creating content for various social media platforms. Email Marketing: Experience with email platforms like Mailchimp, HubSpot, or similar. Analytical Tools: Proficient with Google Analytics, SEMrush, Ahrefs, and social media insights. Creative & Design Skills: Experience with basic graphic design tools (e.g., Canva, Adobe Photoshop, or Illustrator) is a plus. Communication Skills: Excellent verbal and written communication skills. Project Management: Strong organizational and multitasking skills. Desirable Skills: Familiarity with A/B testing tools (e.g., Optimizely, Google Optimize). Experience with marketing automation tools (e.g., Marketo, HubSpot). Google Analytics and Google Ads certifications are a plus. Personal Attributes: Creative Thinker: Able to develop innovative digital marketing campaigns. Detail-Oriented: Strong attention to detail to ensure campaigns are executed flawlessly. Team Player: Willing to collaborate with various teams across the organization. Adaptability: Quick to adapt to new digital trends and tools. Results-Driven: Passionate about achieving measurable results and improving campaign performance.

As a potential candidate for the role, you will be responsible for the following key tasks: - Issue competitive information and conduct analysis of global syndicated reports. - Create and update presentation materials to support business building efforts. - Actively seek opportunities to enhance marketing materials and messaging to drive business results. - Take ownership of improving the presentation creation process by utilizing templated and customized approaches. - Collaborate with Global Marketing Services teams, product management, and portfolio proxy teams. - Engage with various internal groups at all levels, including sales/marketing, client service, investment management, legal, performance, and graphics. - Serve as a subject matter expert (SME) within internal groups and on global projects to provide customized materials for client-facing opportunities. - Regularly update materials as required to meet business needs. - Support the Product Marketing team's evolving mission by overseeing a wide range of projects. - Partner with sales, regional CMOs, and other stakeholders to enhance the standard product marketing experience and improve campaign design and execution. Additionally, the company offers benefits such as Provident Fund and a performance bonus. The work schedule includes day shift, morning shift, and rotational shift. The work location is in person. Please note that this is a full-time, permanent position suitable for freshers.,