spend-analysis-jobs-in-udaipur, Udaipur

2 Spend Analysis Jobs nearby Udaipur

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posted 2 days ago
experience0 to 4 Yrs
location
Udaipur, Rajasthan
skills
  • data analysis
  • communication
  • marketing
  • analyzing data
  • problemsolving
  • decisionmaking
Job Description
Perform X is a high-performing digital marketing and brand-building agency located in Udaipur, India. We specialize in performance marketing and brand-building across various industries such as D2C, hospitality, lifestyle, F&B, fashion, pet care, and e-commerce. Whether you are a startup aiming for market entry or an established business looking for aggressive growth, we utilize creativity, data, and strategy to deliver measurable results. Our services encompass a wide range of solutions including Meta (Instagram + Facebook) & Google Ads, full-funnel performance marketing, brand strategy & identity building, social media management & content planning, influencer marketing & UGC strategy, SEO & website optimization, as well as launch & growth campaigns. At Perform X, we are dedicated to achieving a high Return on Advertising Spend (ROAS) while also focusing on creating compelling storytelling that drives conversions. Our goal is to help brands expand their reach, cultivate loyal communities, and make a meaningful impact one campaign at a time. We are currently seeking an Advertising Specialist to join our team on a full-time basis at our Udaipur office. The Advertising Specialist will play a crucial role in analyzing data, facilitating communication, and utilizing marketing, sales, and data analysis techniques to develop effective advertising campaigns and strategies. **Key Responsibilities:** - Analyze data to identify trends and insights that drive advertising campaign optimization - Facilitate communication between various teams to ensure seamless execution of advertising strategies - Utilize marketing, sales, and data analysis techniques to develop and implement effective advertising campaigns - Monitor and report on the performance of advertising campaigns to optimize results **Qualifications Required:** - Strong analytical skills and proficiency in data analysis - Excellent communication and marketing abilities - Demonstrated expertise in interpreting and analyzing data - Problem-solving and decision-making skills - A Bachelor's degree in Marketing, Advertising, Business, or a related field If you are passionate about digital marketing, data-driven strategies, and creating impactful advertising campaigns, we welcome you to join our dynamic team at Perform X.,
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posted 2 months ago

Purchase Analyst

Secure Meters Private Limited
experience2 to 7 Yrs
location
Udaipur, Rajasthan
skills
  • Electrical Engineering
  • Mechanical Engineering
  • Information Technology
  • Data Analytics
  • Procurement
  • Supply Chain Management
  • Communication Skills
  • Relationship Management
  • Analytical Skills
  • Negotiation Skills
  • Inventory Management
  • MS Excel
  • Electronics
  • Communication Engineering
  • Purchase Analysis
  • Vendor Handling
Job Description
As part of the Secure Meters team in Udaipur, Rajasthan, you will be tasked with filling the following position. You are required to have a BTech degree in Electrical/Electronics and Communication/Mechanical/IT or a Masters in Data Analytics. The job is on a roll basis and necessitates 3-7 years of experience in related fields. The compensation will be as per the company's policy. Key Responsibilities: - Analyze spend to guide sourcing and manage cost, quality, and risk. - Maintain supplier relationships via audits, performance tracking, and support. - Optimize inventory using ABC analysis for balanced supply and working capital. - Standardize procurement processes to improve efficiency and compliance. - Reduce costs through negotiations, value engineering, and fewer purchase orders. - Handle IT procurement hardware, software, and services ensuring timely delivery. - Manage Capex procurement for machinery and assets with budget control. - Provide procurement insights via data analysis to support business decisions. Qualifications Required: - Experience in procurement, purchase analysis, or supply chain management. - Excellent communication, relationship management, and vendor handling skills. - Strong analytical and negotiation skills. - Proficiency in procurement software/tools (ERP, SAP, Oracle, etc.). - Knowledge of inventory management techniques. - Proficient in MS Excel. Please note that the job type is full-time and the benefits include health insurance, paid time off, and Provident Fund. You must be willing to reliably commute or relocate to Udaipur, Rajasthan. The required experience for this role is a minimum of 2 years in Purchase. Shift availability includes both Day Shift and Night Shift, and the work location is in person.,
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posted 1 week ago

Purchasing Manager

ODH DEVELOPERS PRIVATE LIMITED
ODH DEVELOPERS PRIVATE LIMITED
experience11 to 20 Yrs
location
Jaisalmer, Singapore+18

Singapore, Oman, Moradabad, Saudi Arabia, Zimbabwe, Tanzania, Kuwait, Chennai, Sudan, Kandhamal, Hyderabad, Pimpri Chinchwad, Norway, Kolkata, Zambia, Mumbai City, Delhi, Kenya, Nayabazar

skills
  • budgeting
  • management
  • problem
  • time
  • communication
  • leadership
  • skills
  • project
  • organizational
  • solving
Job Description
As a Purchasing Manager, your role will involve sourcing equipment, goods, and services, as well as managing vendors. You will be responsible for performing strategic procurement activities across various spend categories, aiming to find better deals and more profitable suppliers. Your expertise in supplier relationship management and negotiation skills will be crucial in ensuring cost-effective and high-quality procurement. Additionally, you will analyze market trends, forecast demand, and mitigate risks to optimize the procurement process. By leveraging your knowledge of supply chain management and your ability to identify opportunities for improvement, you will contribute to the overall success of our organizations purchasing operations.  Responsibilities Develop, lead and execute purchasing strategies Track and report key functional metrics to reduce expenses and improve effectiveness Craft negotiation strategies and close deals with optimal terms Partner with stakeholders to ensure clear requirements documentation Forecast price and market trends to identify changes of balance in buyer-supplier power Perform cost and scenario analysis, and benchmarking Assess, manage and mitigate risks Seek and partner with reliable vendors and suppliers Determine quantity and timing of deliveries
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posted 2 months ago

Senior Manager - Procurement

HR JOBS CONSULTANCY
experience15 to >25 Yrs
Salary16 - 28 LPA
location
Jaipur, Bhubaneswar+8

Bhubaneswar, Bangalore, Noida, Hyderabad, Gurugram, Kolkata, Pune, Mumbai City, Bawal

skills
  • procurement contracts
  • procurement planning
  • procurement
Job Description
Senior Manager - Procurement    Key Responsibilities: Develop partnerships with suppliers and other organizations. He/she will be responsible for the development and maintenance of strategic initiatives within the Pharmaceuticals and Medical Equipment category. Involved in supplier selection and supplier management. Driving supplier performance, contract effectiveness, collaboration and integration and deliver improved results with key suppliers within the assigned commodities Conducting detailed demand, spend, cost and market analysis and a structured approach to tendering and negotiating with suppliers Demonstrate significant expertise in contract negotiations Serve as subject matter expert for pharmaceutical procurement and equipment and service providers related to pharmaceutical regulatory and donors requirements Developing and implementing approved strategies that actively search for performance improvement and cost reduction opportunities by understanding stakeholder needs, supply market trends and innovation Manages RFx, RFP, RFB, RFI process, templates, and strategy Responsible for interacting with Business Partners to determine sourcing needs. Lead strategic supplier relationship management to continually identify process improvements and cost reduction opportunities.  Desired Candidate Profile Bachelor's degree in Business, Materials Management, Supply Chain A minimum of 10-18 years of experience Experience in sourcing both pharmaceuticals, medical devices, and equipment Extensive experience of medical logistics and pharmaceutical supply chain systems in developing contexts Successful experience in audit/assessments and the implementation of supply chain management improvements Knowledge of Excel, PowerPoint, Word as well as experience implementing and using procurement systems  If you are interested kindly send their updated resume on this id hrjobsconsultacy1@gmail.com & call for more details at 8700311618  
posted 2 months ago
experience0 to 4 Yrs
location
Jaipur, Rajasthan
skills
  • Social Media
  • Influencer Marketing
  • Data Analysis
  • ROI Analysis
  • Report Generation
  • Performance Marketing
  • Meta Ads
  • Audience Research
  • AB Testing
  • Campaign Optimization
Job Description
As a Performance Marketing Intern at Genix Entertainment, a fast-growing digital marketing agency specializing in performance marketing, social media, and influencer marketing, you will be responsible for assisting in managing and optimizing Meta Ads campaigns. Your key responsibilities will include: - Assisting in setting up, managing, and optimizing Meta Ads campaigns. - Conducting audience research and analyzing ad performance. - Supporting in A/B testing for creatives, copy, and targeting. - Monitoring ad spend, ROI, and key performance metrics. - Coordinating with creative teams for ad content and visuals. - Generating reports and insights to improve campaign performance. - Staying updated with Meta Ads trends and best practices. To succeed in this role, you are required to have: - Strong analytical and problem-solving skills. - Basic understanding of Meta Ads and performance marketing. - Ability to interpret data and optimize campaigns. - Detail-oriented and eager to learn. At Genix Entertainment, you will gain hands-on experience in running and optimizing Meta Ads, performance tracking, budget allocation, audience targeting, A/B testing strategies, and campaign scaling techniques. Join us to be a part of our dynamic team and take your first step towards a rewarding career in digital marketing.,
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posted 3 weeks ago
experience8 to 12 Yrs
location
Jaipur, All India
skills
  • Media Buying
  • Analytical Skills
  • Snapchat
  • ROI Analysis
  • Multivariate Testing
  • Google Analytics
  • Data Analysis
  • Team Management
  • Paid Marketing
  • Creative Understanding
  • Market Mix Modeling
  • Google Ads
  • Meta Ads
  • Programmatic Ads
  • OTT
  • Content Performance Analysis
  • AB Testing
  • ProblemSolving
Job Description
**Job Description:** **Role Overview:** As a Manager Media Buying at / SAADAA, you will be responsible for driving the paid marketing strategy and execution across multiple platforms. Your role will require a strong blend of analytical rigor and creative understanding to decode complex data sets, analyze creatives, and execute large-scale campaigns efficiently. You will manage high-value budgets, optimize media mixes, and deliver measurable ROI while collaborating with content, creative, and brand teams to ensure performance and storytelling align seamlessly. **Key Responsibilities:** - Own and execute media buying strategies across Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and other emerging platforms. - Develop and manage a market mix model to optimize investments across channels. - Plan, manage, and optimize monthly ad spends to achieve ROAS, CAC, and LTV targets. - Build and refine full-funnel strategies (TOFU, MOFU, BOFU) for scalable growth. - Analyze creatives and content performance to ensure alignment with audience behavior. - Collaborate with content and creative teams to guide ad storytelling and messaging. - Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies. - Leverage attribution models and Google Analytics (GA4) for accurate measurement of performance. - Build dashboards and automated reports to track and optimize campaigns in real-time. - Stay updated on industry trends, platform innovations, and emerging advertising opportunities. - Mentor and guide junior performance marketers and analysts on best practices. **Qualifications Required:** - 8+ years of experience in media buying/performance marketing with a proven track record of managing significant budgets and delivering strong ROI. - Strong understanding of market mix modeling, attribution models, and conversion funnels. - Hands-on expertise in Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and advanced analytics tools. - Proficiency with Google Analytics (GA4), Google Tag Manager, attribution tools, and other campaign measurement platforms. - Ability to analyze creative effectiveness and collaborate with content/brand teams. - Excellent with data tools (Excel, SQL, or similar) for deep performance analysis. - Strong problem-solving skills and the ability to simplify complex insights for stakeholders. - Comfortable working in a fast-paced, high-growth environment and experimenting to find scalable solutions. *Note: The additional details of the company provided in the job description have been omitted for brevity and relevance to the job role.* **Job Description:** **Role Overview:** As a Manager Media Buying at / SAADAA, you will be responsible for driving the paid marketing strategy and execution across multiple platforms. Your role will require a strong blend of analytical rigor and creative understanding to decode complex data sets, analyze creatives, and execute large-scale campaigns efficiently. You will manage high-value budgets, optimize media mixes, and deliver measurable ROI while collaborating with content, creative, and brand teams to ensure performance and storytelling align seamlessly. **Key Responsibilities:** - Own and execute media buying strategies across Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and other emerging platforms. - Develop and manage a market mix model to optimize investments across channels. - Plan, manage, and optimize monthly ad spends to achieve ROAS, CAC, and LTV targets. - Build and refine full-funnel strategies (TOFU, MOFU, BOFU) for scalable growth. - Analyze creatives and content performance to ensure alignment with audience behavior. - Collaborate with content and creative teams to guide ad storytelling and messaging. - Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies. - Leverage attribution models and Google Analytics (GA4) for accurate measurement of performance. - Build dashboards and automated reports to track and optimize campaigns in real-time. - Stay updated on industry trends, platform innovations, and emerging advertising opportunities. - Mentor and guide junior performance marketers and analysts on best practices. **Qualifications Required:** - 8+ years of experience in media buying/performance marketing with a proven track record of managing significant budgets and delivering strong ROI. - Strong understanding of market mix modeling, attribution models, and conversion funnels. - Hands-on expertise in Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and advanced analytics tools. - Proficiency with Google Analytics (GA4), Google Tag Manager, attribution tools, and other campaign measurement platforms. - Ability to analyze creative effectiveness and collaborate with content/brand teams. - Excellent with data tools (Excel, SQL, or similar) for deep performance analysis. - Strong problem-solving skills and the ability
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posted 1 month ago
experience4 to 8 Yrs
location
Jaipur, Rajasthan
skills
  • Digital Advertising
  • Data Analysis
  • Marketing Strategy
  • SEO
  • Google Analytics
  • Conversion Rate Optimization
  • Paid Social Media
  • AB Testing
Job Description
Jaipur Rugs, a renowned brand in the global rug industry, is seeking a Paid Marketing Specialist adept in SEM on Google and Facebook platforms. With a minimum of 4 years of eCommerce industry experience or 5-6 years in performance marketing, you will be responsible for executing and optimizing paid advertising campaigns to drive sales and ROI effectively. **Key Responsibilities:** - Design and execute SEM campaigns on Google Ads and Facebook Ads Manager to exceed eCommerce sales targets. - Conduct advanced research on keywords, audience targeting, and competitive landscape for campaign optimization. - Monitor campaign performance using analytical tools, adjusting strategies based on data insights for maximum effectiveness. - Collaborate with marketing and eCommerce teams to integrate SEM strategies with broader objectives and goals seamlessly. - Stay updated on SEM trends, performance marketing best practices, and eCommerce industry to enhance campaign strategies continually. - Generate detailed reports on campaign performance, providing insights and recommendations to the marketing team and senior management. **Qualifications:** - Bachelor's degree in Marketing, Business, or related field. - Minimum 3 years of SEM experience in eCommerce or 3-4 years in performance marketing within an ad agency, demonstrating strong sales-driving abilities. - Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics. - Exceptional analytical skills to derive valuable insights from complex data sets. - Strong communication skills for effective collaboration and project management. - Creative and strategic thinking with a focus on growth opportunities and marketing spend optimization. If you join Jaipur Rugs, you will have the opportunity to work with a brand that values tradition, innovation, and social responsibility, supporting artisan communities and sustainable practices. You will collaborate with a team of dedicated professionals in a creative and supportive environment. Additionally, you can expect competitive compensation and a comprehensive benefits package based on your experience and expertise.,
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posted 1 day ago

Area Sales Manager

Kandhari Global Beverages Pvt Ltd
experience2 to 7 Yrs
location
Ajmer, Rajasthan
skills
  • Sales Management
  • Infrastructure Management
  • Distribution Management
  • Analytics
  • Customer Management
  • Relationship Management
  • Capability Development
  • Productivity Analysis
  • Market Execution
  • Asset Placement
  • Asset Maintenance
  • Discount Management
Job Description
As an Area Sales Manager (B2B) in the Beverage industry, your role will involve tracking productivity measures and implementing corrective actions. You will be responsible for evaluating distribution gaps, allocating expansion targets, and completing on-the-job trainings to improve functional skills. Additionally, you will drive market execution, monitor competitive activities, and implement sales and promotional activities effectively. Key Responsibilities: - Track Productivity Measures and implement corrective actions - Evaluate distribution gaps and take corrective actions - Allocate Horizontal expansion Targets Sales Team Leader wise & track plans - Complete predefined On the Job Trainings to improve functional skills - Drive improvement of Market execution as per Right Execution Daily - Track and report on competitive activities and propose counter activities - Implement sales, promotional activities, and new product launches - Plan discount and Direct Market Expenses spend as per budget - Manage Placement of Sales Generating Asset for optimum productivity - Evaluate performance and skills of Sales Team Leaders and Market Developers Qualifications Required: - MBA degree is a must Experience: - 2-4 years post-MBA experience or 5-7 years experience after graduation in indirect and direct operations Functional Skills: - Competent in Sales Management and Infrastructure Management - Expertise in Distribution Management - Well familiar with Analytics and Productivity Analysis - Efficient in Market Execution and Asset Placement and Maintenance - Expertise in Customer Management, Relationship Management, and Discount Management - Skilled in Capability Development- RED/GREEN Implementation Additional Company Details: - Supervises: Executive Sales / Sales Team Leaders - Reports To: Sales Manager/General Sales Manager - Key Customers: Retailers - Internal Customers: Internal Finance & RTM & Capability Development & Channel Marketing & CDE - Continuous travel within the designated area with 80% travel in a month Benefits: - Health insurance - Provident Fund Work Location: In person (Note: The job description may vary based on company requirements and policies.),
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posted 1 day ago
experience3 to 7 Yrs
location
Jaipur, Rajasthan
skills
  • Social Media Advertising
  • Optimization
  • Performance Analysis
  • Data Analysis
  • Budgeting
  • Copywriting
  • Project Management
  • Communication Skills
  • Meta Ads
  • Campaign Creation
  • Digital Marketing Strategies
  • Analytics Tools
  • ROI Tracking
  • DataDriven Decisions
  • Creative Planning
  • Organizational Skills
  • Collaboration Skills
  • Facebook Ads Manager
  • Social Media Analytics
Job Description
As a Meta Ads Manager at Xper8, a results-oriented digital marketing agency based in India, specializing in providing comprehensive solutions to empower businesses in the competitive online market, your role will involve planning, implementing, and analyzing Meta advertising campaigns to drive engagement, increase return on ad spend (ROAS), and meet client objectives. You will be responsible for developing ad strategies, optimizing campaigns for performance, conducting A/B testing, budgeting ad spend, and preparing detailed reports. Collaboration with creative and account teams to align advertising efforts with client goals will be key in this role. Key Responsibilities: - Expertise in Meta Ads and social media advertising, including campaign creation, optimization, and performance analysis - Demonstrated knowledge of digital marketing strategies, data analysis, and using analytics tools - Proven skills in budgeting, ROI tracking, and making data-driven decisions - Proficiency in creative planning and copywriting for ad content - Strong organizational and project management skills - Excellent communication and collaboration skills for engaging with teams and clients - Proficiency in Facebook Ads Manager and platforms related to social media analytics Qualifications: - Bachelor's degree in Marketing, Business, Media, or a related field is preferred - Experience with the Indian and/or international digital advertising landscape is advantageous (Note: Additional details about the company were not mentioned in the job description.),
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posted 1 month ago

Business Development Manager - Sikar

Dr. B. Lal Clinical Laboratory
experience3 to 7 Yrs
location
Kota, Rajasthan
skills
  • Customer Acquisition
  • Customer Relationship Management
  • Customer Profiling
  • Account Management
  • Market Research
  • Analysis
  • Sales Process Management
  • MSL Development
  • Management
  • Solution Offering
  • Sales Process Management
Job Description
As a Business Development Manager, your primary role is to drive growth by identifying and acquiring new customers within the zone. This involves conducting market research, prospecting potential customers, building relationships, and promoting the organization's brand and services to meet sales targets and expand the market. Key Responsibilities: - Conduct market research to identify industry trends, competition, potential customers, and growth opportunities within the zone. - Prospect potential customers from various channels such as Clinicians, Corporate hospitals, SIS, Franchisee partners, and Corporate Industry. Reach out to a minimum of 200 new prospects monthly. - Develop a pipeline of qualified leads by implementing a field-level lead generation plan. Generate at least 25 qualified leads per month. - Develop and update a Minimum Spend Level (MSL) of at least 150 potential customers quarterly for conversion and engagement. - Create customer profiles to understand their needs, desires, pain points, and business challenges through needs assessment. - Segment customers based on criteria to prioritize outreach efforts. - Present tailored solutions, products, and proposals that address customer needs and align with service offerings. Collaborate with the Product and Centre of Excellence team for effective communication. - Schedule regular follow-up visits with existing customers to review their needs, satisfaction levels, and address any issues. - Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up. - Log all sales activities daily to track progress, update records, and analyze sales performance metrics. - Prepare reports and presentations on sales performance, sales funnel status, and market insights monthly. Qualification Required: - Bachelor's degree in science or a related field. - Demonstrated success in sales and key account management, particularly in the Healthcare sector. - Minimum 60% score in matriculation and higher secondary. - Exceptional customer service skills, including active listening, problem-solving, and interpersonal communication. - Strong written and verbal communication skills. - Ability to establish and nurture rapport with key clients while managing multiple accounts concurrently. - Proactive attitude with a result-oriented approach to sales and relationship management. - Ability to work collaboratively in a team-based environment. - Willingness to travel as required for customer visits and business development initiatives.,
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posted 1 month ago

Business Development Manager

Dr. B. Lal Clinical Laboratory
experience3 to 7 Yrs
location
Kota, Rajasthan
skills
  • Customer Acquisition
  • Customer Relationship Management
  • Customer Profiling
  • Account Management
  • Market Research
  • Analysis
  • Sales Process Management
  • MSL Development
  • Management
  • Solution Offering
  • Sales Process Management
Job Description
As a Business Development Manager, your role involves driving growth through identifying and acquiring new customers within the zone. Your responsibilities include market research, customer acquisition, relationship management, sales process management, and performance analysis. **Key Responsibilities:** - **Prospecting and Customer Acquisition:** - Conduct market research to identify industry trends, potential customers, and growth opportunities in the zone. - Prospect potential customers from various channels such as Clinicians, Corporate hospitals, SIS, Franchisee partners, and Corporate Industry. - Reach out to a minimum of 200 new prospects monthly and generate at least 25 qualified leads per month. - **MSL Development and Management:** - Develop and update a Minimum Spend Level (MSL) of at least 150 potential customers quarterly for conversion and engagement. - Conduct at least 10 meetings with potential customers daily to nurture relationships and explore business opportunities. - **Customer Profiling and Needs Assessment:** - Create profiles of potential customers to understand their needs and identify pain points and business challenges. - Segment customers based on criteria to prioritize outreach efforts. - **Solution Offering:** - Create and present tailored solutions, products, and proposals addressing customer needs. - Collaborate with the Product and Centre of Excellence team to develop scientific content for effective communication. - **Account Management:** - Schedule regular follow-up visits with existing customers to review their needs and satisfaction levels. - Plan and execute business activities based on business needs and engage a minimum of 30% of MSL through such activities quarterly. - **Sales Process Management:** - Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up. - Log all sales activities daily to track progress and analyze sales performance metrics. **Success Metrics:** - Generate at least 25 qualified leads monthly. - Conduct a minimum of 10 meetings with potential customers daily. - Achieve a 30% conversion rate on presented proposals. - Achieve a minimum of 75% MSL productivity. **Role Requirements:** - Bachelor's degree in science or a related field. - Demonstrated success in sales and key account management, specifically in the Healthcare sector. - Strong customer service skills, written and verbal communication skills. - Ability to establish and nurture rapport with key clients. - Demonstrated ability to work collaboratively in a team-based environment. - Willingness to travel for customer visits and business development initiatives.,
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posted 2 months ago
experience5 to 9 Yrs
location
Jaipur, Rajasthan
skills
  • ROI
  • Data Analysis
  • Audience Segmentation
  • Retargeting
  • Performance Marketing
  • Audience Targeting
  • Ad Creatives
  • Campaign Optimization
  • AB Testing
  • CRM Insights
Job Description
As a highly skilled and data-driven Meta Media Buyer at Vaibhav Global Limited (VGL), your role will involve managing and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram). You should have experience in performance marketing, audience targeting, and ad creatives, with a strong ability to drive ROI and scale campaigns efficiently. Key Responsibilities: - Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, sales, brand awareness, etc.). - Conduct audience research and segmentation to target the right demographics and interests. - Create and test various ad creatives, headlines, and messaging to optimize performance. - Set up campaigns within Meta Ads Manager, ensuring proper tracking and attribution. Optimization & Performance Monitoring: - Continuously analyze ad performance and make data-driven decisions to improve results. - Optimize ad spend, bid strategies, and budget allocation for maximum ROI. - A/B test different ad variations (copy, images, videos, CTA, etc.). - Monitor key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates. Audience Targeting & Retargeting: - Develop and refine custom audiences, lookalike audiences, and interest-based targeting. - Implement retargeting campaigns to maximize conversions and customer lifetime value. - Utilize first-party data, CRM insights, and pixel data to enhance targeting strategies. Collaboration & Reporting: - Work closely with the creative team to develop high-performing ad creatives. - Provide insights and recommendations based on data analysis and market trends. - Generate detailed reports on campaign performance, key learnings, and growth opportunities. - Stay up to date with Meta's advertising policies, algorithm updates, and best practices. Qualifications & Skills: - 5+ years of experience in Paid Meta Ads advertising. - Proficiency in Meta Ads Manager and Facebook Business Suite. - Strong analytical skills with experience in A/B testing and performance optimization. - Ability to interpret data and turn insights into actionable strategies. - Experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred). - Creative mindset with an understanding of ad copywriting and design best practices. - Excellent communication skills and ability to work in a fast-paced environment.,
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posted 2 months ago

Media Buyer

The Cogent
experience2 to 6 Yrs
location
Jaipur, Rajasthan
skills
  • Competitor analysis
  • Performance reporting
  • Facebook ad campaigns
  • Google ad campaigns
  • ROI tracking
  • Campaign optimization
  • Budget allocation
  • AB testing
  • Market trends analysis
  • Creative development
Job Description
Role Overview: You will be responsible for planning, launching, and managing high-performing Facebook and Google ad campaigns to drive traffic and boost conversions for e-commerce clients. Your role will involve tracking, analyzing, and optimizing campaign performance to ensure strong ROI. Collaborating closely with cross-functional teams, you will align campaigns with broader marketing objectives and stay updated with the latest advertising updates, tools, and trends to apply best practices proactively. Key Responsibilities: - Overseeing ad spend for efficient budget allocation and cost-effective results. - Researching competitor strategies and market trends to refine targeting and messaging. - Presenting detailed performance reports and insights to internal teams and stakeholders. - Conducting continuous A/B testing of ad creatives, audiences, and landing pages. - Identifying growth opportunities through new campaign ideas and strategic experimentation. - Partnering with creative and product teams to develop compelling, high-converting ad content. Qualifications Required: - Minimum 2 to 5 years of experience in performance marketing, specifically for e-commerce brands. - Proven track record in managing and scaling Facebook campaigns with measurable success. - Data-driven mindset with strong analytical abilities, comfortable working with performance metrics. - Excellent communicator and team player who thrives in a collaborative environment. - Meticulous attention to detail, able to spot and correct even the smallest inconsistencies. - Passionate about digital marketing trends and eager to adopt new strategies and tools. (Note: No additional details about the company were provided in the job description.),
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