persona-creation-jobs-in-kannur, Kannur

91 Persona Creation Jobs nearby Kannur

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posted 2 months ago

UX Researcher

LEMON YELLOW LLP
experience3 to 7 Yrs
location
Karnataka
skills
  • Analytical Skills
  • Usability Testing
  • Competition Analysis
  • Persona Creation
  • Communication
  • Stakeholder Management
  • Qualitative Research
  • Quantitative Research
  • UX Research
  • Observation
  • Research Methodologies
  • User Interviews
  • Figma
Job Description
If you are searching for growth, let your search end at Lemon Yellow LLP. Fan of Sherlock Or detective novels Do your friends call you a stalker for your exceptional research skills Well, we are in need of just one such person. We are looking for a UX Researcher, whose observation & analytical skills can change the outlook of a product to suit users needs. **Role Overview:** As a UX Researcher at Lemon Yellow LLP, you will be responsible for conducting and evaluating primary, secondary, qualitative, and quantitative research, especially for apps and websites. Your insightful conduct of research methodologies such as user interviews, usability tests, and qualitative and quantitative domain research focused on digital products will be crucial. Additionally, your aptitude to research and understand the demography, market, and competition within the mobile and web space will play a significant role in shaping our products. **Key Responsibilities:** - Know research in and out and find and make use of the best tools to document progress - Conduct research methodologies such as user interviews, usability tests, and qualitative and quantitative domain research - Understand the demography, market, and competition within the mobile and web space - Communicate clearly with stakeholders, team members, and users to foster positive collaboration - Specialization in UX research or related background - Industry experience in planning and conducting user interviews, usability testing, competition analysis, UX audits, or persona creation - Minimum 3 years of full-time experience If you join us, you will have the opportunity to work on some of the best and up-and-coming products and services, showcasing your content skills across industries. You will also be the voice of the agency, determining and portraying who Lemon Yellow is across channels with your observations, strategies, and content. We promote a culture that prioritizes fun and fulfillment, taking care of your personal, professional, mental, and physical well-being. Lemon Yellow LLP is a user-centered UI/UX design agency based out of Thane, Maharashtra, with international operations and a passionate team dedicated to designing digital happiness. If you believe in creating content that enhances user experiences, this is the right place for you. Please note that after you submit your application, it may take us 2-3 weeks to review it. Sometimes, due to a high volume of applications, there might be a slight delay. Rest assured, we will get back to you soon. In the meantime, feel free to visit our website at https://lemonyellow.design/. We look forward to getting to know you!,
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posted 2 months ago
experience2 to 6 Yrs
location
Hyderabad, Telangana
skills
  • Sales Development
  • Content Creation
  • Email Writing
  • HubSpot
  • Project Management
  • Communication Skills
  • SaaS
  • Segmentation
  • AccountBased Marketing
  • Enterprise B2B SaaS demand generation
  • Campaign Marketing
  • Research Skills
  • B2B Sales Cycles
  • Buyer Personas
  • CRM Platforms
  • ABM Tools
  • Organizational Skills
  • Influencing Skills
  • B2B Ecommerce
  • TechEnabled Services
  • B2B Data Enrichment
  • Intent Data Tools
  • ABM Strategies
  • Personalization Techniques
Job Description
As an Account-Based Marketing (ABM) Specialist at SellersCommerce, your role involves strategizing, executing, and optimizing ABM campaigns to drive pipeline and revenue growth for high-priority B2B accounts. You will collaborate closely with the sales and SDR teams to ensure alignment on target accounts, messaging, and campaign timing. Utilizing data analysis and reporting, you will continuously optimize campaigns based on performance metrics and buyer behavior. Your expertise in ABM tools, marketing automation platforms, and project management will be essential in maintaining documentation, campaign templates, and ABM playbooks for repeatable success. Key Responsibilities: - Own and execute a full-funnel ABM strategy to drive pipeline and revenue growth for high-priority B2B accounts. - Design multi-touch, multi-channel campaigns using email, events, direct mail, and outbound sales motions. - Lead end-to-end project management for ABM initiatives: campaign planning, execution, measurement, and optimization. - Partner closely with sales and SDR teams to align on target accounts, messaging, and campaign timing. - Analyze performance metrics to determine campaign effectiveness and ROI. - Utilize ABM and marketing automation tools such as HubSpot and CRM platforms to build and track campaigns. - Maintain documentation, campaign templates, and ABM playbooks for repeatable success. Qualifications Required: - 2+ years of experience in Account-Based Marketing and related fields like Enterprise B2B SaaS demand generation, sales development, or campaign marketing with strong research skills. - Strong understanding of B2B sales cycles, buyer personas, and complex purchase journeys. - Hands-on experience with HubSpot (or similar CRM/marketing automation platforms) and ABM tools such as ZoomInfo, Clearbit, Demandbase, or 6sense. - Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously. - Exceptional communication skills - written, verbal, and visual - to drive clarity across internal teams and external campaigns. - Self-starter with a proactive, solution-oriented mindset and a strong bias for action. - Proven track record of influencing at least 4 mid to enterprise clients in the last financial year. - Familiarity with B2B data enrichment and intent data tools. - Knowledge of enterprise-level ABM strategies, segmentation, and personalization techniques.,
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posted 1 month ago

Group Product Marketing Manager

Wayground (formerly Quizizz)
experience6 to 10 Yrs
location
All India
skills
  • Product Marketing
  • Market Analysis
  • Competitive Analysis
  • Sales Enablement
  • Content Development
  • Market Research
  • Customer Insights
  • GotoMarket Strategy
  • Customer Personas
  • Performance Tracking
Job Description
As a Product Marketing Manager at Wayground, you will play a vital role in shaping the go-to-market strategy, driving product adoption, and positioning our solutions in a competitive market. Your contributions will be essential in collaborating with cross-functional teams to ensure effective communication and alignment with market demand. **Key Responsibilities:** - Conduct market analysis, competitive analysis, and customer insights to refine product positioning and messaging. - Lead product launch plans, collaborating with cross-functional teams to align on goals, timelines, and deliverables. - Partner with sales teams to create compelling sales collateral, presentations, and training materials articulating the product's value. - Develop detailed customer personas to identify needs and pain points for targeted messaging. - Oversee the creation of engaging content such as blog posts, case studies, webinars, and white papers to support marketing and lead generation efforts. - Analyze marketing campaign performance, adjust strategies as necessary, and report key insights to stakeholders. **Qualifications Required:** - At least 6 years of experience in product marketing or a related product-focused field is typically required. - Strong cross-functional influence within a similar organization. - Comfortable with analyzing quantitative and qualitative datasets. - Proficient in conducting market research. - Ability to translate research and analysis into actionable plans for testing. If you are enthusiastic about joining a fast-growing EdTech platform and SaaS business with a mission to motivate every student, Wayground offers a rewarding opportunity for you to make a significant impact. We value your skills, work ethic, and commitment to our mission over the number of years of experience. If you are ready to contribute to creating a global SaaS company with a purpose you can be proud of, we encourage you to apply.,
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posted 1 week ago

UX Designer

NTT DATA Services
experience3 to 7 Yrs
location
Karnataka
skills
  • User Experience
  • Product Design
  • Design Thinking
  • Qualitative Research
  • Quantitative Research
  • Persona Creation
  • Customer Journey Mapping
  • Lean UX
  • Wireframes
  • User Flows
  • Interaction Design
  • Visual Design
  • Typography
  • Color Theory
  • Layout Design
  • Animation
  • Rapid Prototyping
  • Brand Identity
  • Adobe Photoshop
  • Adobe Illustrator
  • Infographics
  • Information Architecture
  • Usability Testing
  • UserCentered Design
  • Service Blueprint
  • Agile UX
  • Traditional UX
  • UIUX Design
  • Design Systems
  • Invision
  • Sketch
  • Adobe XD
  • Figma
Job Description
Role Overview: You will be responsible for leveraging your expertise in User Experience, usability, and Product Design to balance business goals with end-user goals. Your role will involve gathering stakeholders" insights, refining design solutions iteratively, conducting Design thinking workshops, and implementing a user-centered design process. You will create personas, customer journey maps, and service blueprints, validate hypotheses with users and business, and adhere to style guides and design systems. Additionally, you will differentiate between Agile UX, traditional UX, and lean UX, and create wireframes, user flows, and interactive UI/UX designs for multiple digital platforms. Your keen eye for visual details, proficiency in rapid prototyping methods, and ability to translate brand identity into compelling visual designs will be crucial in this role. Key Responsibilities: - Expertise in User Experience, usability, and Product Design - Balancing business goals and end-user goals - Gathering stakeholders" insights and refining design solutions iteratively - Conducting Design thinking workshops - Implementing a user-centered design process - Creating personas, customer journey maps, and service blueprints - Validating hypotheses with users and business - Adhering to style guides and design systems - Creating wireframes, user flows, and interaction design guidelines - Developing interactive UI/UX designs for multiple digital platforms - Demonstrating a keen eye for visual details including typography, color, layout, and animation - Proficiency in rapid prototyping methods and translating brand identity into compelling visual designs - Familiarity with tools such as Adobe Photoshop, Adobe Illustrator, Invision, Sketch, Adobe XD, Figma - Expertise in infographics and information architecture - Conducting Usability testing Qualifications Required: - 3-6 years of experience in User Experience, usability, and Product Design - Proficiency in Agile UX, traditional UX, and lean UX methodologies - Experience with creating interactive UI/UX and pixel-perfect visual designs - Familiarity with tools like Adobe Photoshop, Adobe Illustrator, Invision, Sketch, Adobe XD, Figma - Expertise in infographics and information architecture - Strong understanding of usability testing methodologies and user research (Note: The additional details about NTT DATA have been omitted as they are not directly related to the job role specified in the JD.),
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posted 3 weeks ago

AI Influencer Expert

#ARM Worldwide
experience13 to 17 Yrs
location
Haryana
skills
  • Social media management
  • Content creation
  • Copywriting
  • Communication
  • Storytelling
  • Video editing
  • AI design tools
  • AI prompt writing
  • Creative ideation
  • AI tools
  • Design tools
  • Influencer collaborations
  • Digital campaign management
Job Description
You will be responsible for managing and growing two AI-based influencers by designing AI avatars, developing detailed character histories, managing their social media presence, creating content strategies, collaborating with teams, and analyzing audience behavior. Your creativity, understanding of social media dynamics, and hands-on experience with AI and design tools will be essential for this role. - Create and design AI avatars using AI design and creative tools such as Midjourney, Runway, D-ID, and Unreal Engine. - Develop detailed character histories, personalities, and backstories for each AI influencer to establish unique identities and emotional depth. - Manage and grow the social media presence of the AI influencers across platforms like Instagram, YouTube, and others. - Plan and execute content strategies aligned with each influencer's persona and audience interests. - Write compelling and platform-optimized captions, posts, and storytelling scripts. - Collaborate with design, tech, and content teams to produce high-quality visual and video content. - Use AI tools and prompt engineering to generate creative visuals, ideas, and scripts. - Monitor engagement metrics, analyze audience behavior, and optimize content performance. - Stay updated with AI, digital influencer, and social media trends to keep the avatars relevant and engaging. Qualifications Required: - Bachelor's degree in Marketing, Design, Communications, or a related field. - 3 years of experience in social media management, content creation, or AI-driven projects. - Proficiency with AI and design tools like Midjourney, Runway, D-ID, Photoshop, Canva, or similar. - Strong AI prompt writing and creative ideation skills. - Excellent communication, storytelling, and copywriting abilities. - Understanding of current digital, influencer, and pop-culture trends. (Note: Preferred skills and any additional details of the company were not included in the provided job description),
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posted 2 months ago
experience3 to 7 Yrs
location
All India
skills
  • Email Marketing
  • Lead Generation
  • Copywriting
  • Content Creation
  • Audience Segmentation
  • ROI Analysis
  • Marketing Automation
  • Retargeting
  • CRM Integration
  • CRM Systems
  • Campaign Personalization
  • Performance Tracking
  • Lead Nurturing Funnels
  • Email Marketing Platforms
Job Description
As an Email Marketing Specialist, you will play a crucial role in developing and executing targeted email marketing campaigns to generate and nurture leads. Your responsibilities will include: - Developing and executing targeted email marketing campaigns focused on lead generation and nurturing. - Identifying potential clients, growing the email list, and maintaining email databases. - Ensuring email content is optimized for mobile and in compliance with industry policies. - Creating engaging and personalized email content, subject lines, and CTAs to maximize open and click-through rates. - Segmenting email lists based on buyer personas, user behavior, and demographics. - Building and maintaining automated workflows, drip campaigns, and follow-ups using tools like Mailchimp, Active Campaign, HubSpot, etc. - A/B testing campaigns to optimize performance and improve conversion metrics. - Monitoring campaign performance and preparing detailed reports and insights. - Working closely with sales and content teams to align messaging and lead nurturing strategies. - Ensuring compliance with data protection laws (GDPR, CAN-SPAM, etc.). - Continuously growing the email list through organic and paid channels. To excel in this role, you should possess the following skills and qualifications: - Proven experience in email marketing with a strong focus on lead generation. - Expertise in email marketing platforms such as Mailchimp, ConvertKit, Klaviyo, HubSpot, etc. - Strong knowledge of CRM systems and integration like Salesforce, Zoho, HubSpot. - Excellent copywriting and content creation skills. - Strong understanding of audience segmentation and campaign personalization. - Analytical mindset with experience in performance tracking and ROI analysis. - Familiarity with marketing automation, retargeting, and lead nurturing funnels. - Up-to-date with current email marketing trends and best practices. Additionally, the following qualifications are preferred for this role: - Certification in email marketing, digital marketing, or marketing automation tools. - Experience with B2B SaaS or E-commerce lead generation campaigns. - Familiarity with SEO and other digital marketing channels is a plus.,
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posted 1 week ago
experience2 to 6 Yrs
location
Noida, Uttar Pradesh
skills
  • user research
  • wireframes
  • prototyping
  • usability testing
  • style guides
  • web applications
  • mobile applications
  • usability testing
  • HTML
  • CSS
  • JavaScript
  • UX Designer
  • usercentered design
  • design systems
  • Sketch
  • Figma
  • Adobe XD
  • user personas
  • journey maps
  • user interface design principles
  • frontend development technologies
  • accessibility standards
  • agile development environments
Job Description
As a UX Designer at our company, you will be a valuable member of our creative team, focusing on crafting intuitive and user-friendly digital experiences for our products. If you are passionate about user-centered design and have a successful track record in designing engaging user interfaces, we encourage you to apply for this exciting opportunity. **Key Responsibilities:** - Collaborate with cross-functional teams to define and understand user requirements - Conduct user research, interviews, and surveys to gather insights for design decisions - Create user personas, journey maps, and wireframes to visualize design concepts - Design and prototype user interfaces for web and mobile applications using industry-standard tools - Conduct usability testing and gather feedback to enhance user experiences - Ensure the implementation of designs aligns with user experience goals by collaborating with development teams - Stay updated with industry trends, design patterns, and emerging technologies - Contribute to the evolution and maintenance of design systems and style guides **Qualifications Required:** - Bachelor's degree in Design, Human-Computer Interaction, or a related field - 2-4+ years of professional experience as a UX Designer - Strong portfolio demonstrating various design projects and a user-centered design process - Proficiency in design tools like Sketch, Figma, Adobe XD, or similar - Sound understanding of user interface design principles and best practices - Experience in user research, usability testing, and persona creation - Excellent communication and collaboration skills - Ability to present and explain design decisions effectively to cross-functional teams - Strong problem-solving and analytical abilities **Preferred Skills:** - Proficiency in prototyping tools like InVision, Principle - Knowledge of front-end development technologies such as HTML, CSS, JavaScript - Familiarity with design systems and component libraries - Understanding of accessibility standards and best practices - Previous experience working in agile development environments Please note: The company also offers benefits like Medical Insurance, Insurance Top-up facility for Parents, Spouse, and Children, an Open Work Environment, and opportunities for Professional Up-skilling.,
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posted 3 weeks ago
experience12 to 16 Yrs
location
All India, Hyderabad
skills
  • Demand Generation
  • Marketing Strategy
  • Campaign Management
  • Messaging
  • Stakeholder Management
  • Continuous Improvement
  • Team Management
  • Content Creation
  • Event Planning
  • Influencer Marketing
  • Automation Systems
  • Hubspot
  • Google Analytics
  • Google Tag Manager
  • Analysis
  • Reporting
  • AccountBased Marketing
  • DataDriven Decision Making
  • Marketing Technology
  • Semrush
  • Lead Nurturing
Job Description
Role Overview: As an experienced Head of Demand Generation at Gramener in Hyderabad, you will lead the demand marketing efforts and drive pipeline growth for the enterprise software solutions business. Your role as a strategic leader will involve developing and executing multi-channel demand generation strategies, managing a team of marketing program managers and SDRs, and collaborating with cross-functional teams to achieve revenue goals. Key Responsibilities: - Develop and execute multi-channel demand generation strategies aligned with personas, audiences, and sales objectives to support pipeline and revenue goals. - Collaborate with sales, product, and customer success teams to ensure alignment and effective execution of demand generation strategies. - Construct and bring to life marketing programs across earned, paid, and owned channels to engage and advance interest across the prospect and customer lifecycle. - Understand buyers' mindsets to create authentic conversations and promotions that move them through the funnel and speed up sales velocity. - Collaborate with stakeholders to ensure alignment and effective execution of demand generation strategies. - Strengthen best practices, evaluate B2B marketing strategies, and experiment with different tactics to consistently meet or exceed sales pipeline and revenue goals. - Analyze marketing program outcomes, draw insights, and present results clearly to inform decision-making. - Lead, nurture, and develop a team of marketing program managers and SDRs, manage budget, and report on ROI. - Develop and implement a content strategy, plan and execute webinars, conferences, and other events, and execute influencer marketing and account-based marketing strategies. - Use data and analytics to inform demand generation decisions and measure the effectiveness of marketing programs. Qualifications Required: - 12+ years of experience in demand generation leadership roles, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles. - Excellent understanding of analyzing and optimizing conversion rates across the sales and marketing funnel. - Extensive skills in marketing technology and automation systems, including Hubspot, Google Analytics, Google Tag Manager, Semrush, etc. - Proven success in delivering demand generation programs across earned, paid, and owned channels. - Direct experience managing SDRs or proven success in working closely with SDR teams. - Data acquisition and management knowledge to support lead nurturing and outbound programs. (Note: Additional details about the company were not provided in the job description.) Role Overview: As an experienced Head of Demand Generation at Gramener in Hyderabad, you will lead the demand marketing efforts and drive pipeline growth for the enterprise software solutions business. Your role as a strategic leader will involve developing and executing multi-channel demand generation strategies, managing a team of marketing program managers and SDRs, and collaborating with cross-functional teams to achieve revenue goals. Key Responsibilities: - Develop and execute multi-channel demand generation strategies aligned with personas, audiences, and sales objectives to support pipeline and revenue goals. - Collaborate with sales, product, and customer success teams to ensure alignment and effective execution of demand generation strategies. - Construct and bring to life marketing programs across earned, paid, and owned channels to engage and advance interest across the prospect and customer lifecycle. - Understand buyers' mindsets to create authentic conversations and promotions that move them through the funnel and speed up sales velocity. - Collaborate with stakeholders to ensure alignment and effective execution of demand generation strategies. - Strengthen best practices, evaluate B2B marketing strategies, and experiment with different tactics to consistently meet or exceed sales pipeline and revenue goals. - Analyze marketing program outcomes, draw insights, and present results clearly to inform decision-making. - Lead, nurture, and develop a team of marketing program managers and SDRs, manage budget, and report on ROI. - Develop and implement a content strategy, plan and execute webinars, conferences, and other events, and execute influencer marketing and account-based marketing strategies. - Use data and analytics to inform demand generation decisions and measure the effectiveness of marketing programs. Qualifications Required: - 12+ years of experience in demand generation leadership roles, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles. - Excellent understanding of analyzing and optimizing conversion rates across the sales and marketing funnel. - Extensive skills in marketing technology and automation systems, including Hubspot, Google Analytics, Google Tag Manager, Semrush, etc. - Proven success in delivering dema
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posted 1 week ago
experience3 to 7 Yrs
location
Karnataka
skills
  • Social Media Management
  • Content Creation
  • Data Analysis
  • Team Collaboration
  • Content Planning
  • Audience Engagement
  • Social Media Tools
Job Description
As a Social Media Manager at Okay Done, a digital marketing agency in Bengaluru with an impressive clientele, your role will involve driving organic growth for brands across travel, luxury hospitality, and F&B industries. Here's what you can expect in this position: **Roles & Responsibilities:** - Plan content tailored to the brands" target audience on various platforms. - Create and maintain monthly content calendars, including hygiene, topical, and trend-led content. - Collaborate with graphic designers and video teams to develop engaging content. - Attend shoots to ensure content is captured according to the plan. - Post and publish content across relevant platforms as scheduled. - Enhance reach, engagement, and follower growth. - Craft shareable and valuable content that resonates with the audience. - Engage with the audience through DMs and comments, managing community engagement. - Analyze content performance, identify trends, and refine strategies for better results. **Requirements/ Qualifications:** - Minimum 3 years of experience in managing social media for brands. - Strong discipline, punctuality, and time management skills. - Ability to interpret target audience insights and personas. - Keen observation of social media trends, formats, and platform behavior. - Proficiency in using tools like Notion, Google Sheets, Docs, or Canva for content calendars. - Experience collaborating with design and video teams to execute content plans. - Excellent communication skills to convey content intent to creative teams. - Comfortable on set, translating content ideas into shot references or direction. - Familiarity with publishing tools like Meta Business Suite, Creator Studio, and Instagram scheduling features. - Knowledge of automation tools to boost reach and community engagement. - Ability to analyze platform insights and analytics to evaluate content performance. At Okay Done, you will be surrounded by a team that thrives online and enjoys the chaos. With a culture filled with memes and laughter, you will work on exciting brands and have the opportunity to be involved in shoots, stories, edits, and ideas. Additionally, you can look forward to travel opportunities to luxury resorts, real career growth prospects within the company, and a supportive environment where good food and friendly banter are a part of daily life.,
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posted 2 months ago
experience4 to 8 Yrs
location
Delhi
skills
  • Information Architecture
  • wireframes
  • mockups
  • user journeys
  • Illustrator
  • Photoshop
  • Axure
  • After Effects
  • interaction design
  • brand identity
  • communication skills
  • customer experience
  • verbal communication
  • written communication
  • UXUI design
  • personas
  • Sketch
  • XD
  • Invision
  • Balsamiq
  • contemporary design styles
  • mobile responsiveness
  • style guide design
  • problemsolving
Job Description
As a Senior UX/UI Designer at JellyBean, you will play a crucial role in the User Experience & Design team, contributing to the creation of modern and visually appealing designs for web and mobile platforms. Your responsibilities will include collaborating with different teams to ensure that the products align with business requirements, user needs, and technical feasibility. Here's what you'll be accountable for: - Participating in client calls to comprehend their requirements. - Developing Information Architecture, wireframes, mock-ups, user journeys, and personas to maintain UI consistency. - Guiding and upholding UX consistency across all platforms. - Establishing delivery expectations with both the UX team and clients. - Providing project estimates for UI design time and effort. - Crafting reusable user experience assets to bolster core UX endeavors. - Working closely with developers and client teams to guarantee successful solution implementation. To thrive in this position, you should have: - 4-5 years of experience in a UX/UI design role. - Proficiency in design tools like Sketch, XD, Illustrator, Photoshop, Invision, Balsamiq, and Axure/After Effects. - Understanding of contemporary design styles, mobile responsiveness, and interaction design. - A portfolio showcasing launched web and mobile applications. - Knowledge of brand identity and style guide design. - Strong problem-solving skills and the ability to manage multiple complex projects. - Excellent communication skills to clearly articulate design decisions. - An entrepreneurial mindset focused on enhancing customer experience. - Strong attention to detail for pixel-perfect designs. Additionally, the ideal candidate should possess excellent verbal and written communication skills, relevant educational qualifications, and a passion for User Experience (UX) Design, Interaction Design, User Interface (UI) Development, and User Interface (UI) Design.,
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posted 2 months ago
experience2 to 6 Yrs
location
Hyderabad, Telangana
skills
  • Marketing Strategy
  • Campaign Execution
  • Data Analysis
  • Communication Skills
  • Project Management
  • Sales Development
  • Content Creation
  • Project Management
  • Communication Skills
  • AccountBased Marketing
  • B2B eCommerce
  • CRM Platforms
  • ABM Tools
  • Organizational Skills
  • B2B Data Enrichment
Job Description
As an Account-Based Marketing (ABM) Specialist at SellersCommerce, you will play a crucial role in driving strategic growth initiatives across global markets through highly targeted ABM campaigns. Your responsibilities will involve designing, executing, and optimizing campaigns to generate demand and revenue from high-value accounts. Collaboration with sales, SDRs, marketing operations, and leadership will be essential to ensure cohesive alignment and messaging across all outreach channels. **Key Responsibilities:** - Own and execute a full-funnel ABM strategy to drive pipeline and revenue growth for high-priority B2B accounts. - Design multi-touch, multi-channel campaigns utilizing email, email content, events, direct mail, and outbound sales motions. - Lead end-to-end project management for ABM initiatives including campaign planning, execution, measurement, and optimization. - Partner closely with sales and SDR teams to align on target accounts, messaging, and campaign timing. - Act as a liaison between sales and marketing to ensure cohesive outreach aligned with account insights and buying stages. - Analyze performance metrics to determine campaign effectiveness and ROI. - Apply an experimentation mindset to test, learn, and iterate based on campaign data and buyer behavior. - Utilize ABM and marketing automation tools like HubSpot and CRM platforms for campaign tracking. - Maintain documentation, campaign templates, and ABM playbooks for repeatable success. **Qualifications Required:** - 2+ years of experience in Account-Based Marketing or related fields within Enterprise B2B SaaS. - Strong understanding of B2B sales cycles, buyer personas, and purchase journeys. - Proven ability to develop and execute personalized marketing strategies across channels with tailored content. - Hands-on experience with HubSpot or similar CRM/marketing automation platforms, and ABM tools like ZoomInfo, Clearbit, or Demandbase. - Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously. - Excellent written, verbal, and visual communication skills to ensure clarity across internal teams and external campaigns. - Proactive, solution-oriented mindset with a strong bias for action. - Background in B2B ecommerce, SaaS, or tech-enabled services is preferred. - Knowledge of enterprise-level ABM strategies, segmentation, and personalization techniques. Join SellersCommerce to be part of a high-impact team shaping the future of B2B commerce, collaborate with professionals across various departments, take ownership in a fast-scaling environment, and benefit from competitive compensation, training, and career development opportunities.,
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posted 2 months ago

UI/UX Designer

LIBSYS Ltd.
experience3 to 7 Yrs
location
Haryana
skills
  • Interaction design
  • Personalization
  • Wireframes
  • Mockups
  • User research
  • Heuristic analysis
  • Stakeholder management
  • Communication skills
  • Wireframe creation
  • Usability studies
  • AB testing
  • Personas
  • Mobile app design
  • UX design best practices
  • Mobilefirst design
  • Responsive design
  • UX software proficiency
  • User testing
Job Description
As a Designer (UI/UX) at our company located in Gurugram, Haryana, your role will involve the following responsibilities: - Interaction design and pixel-perfect wireframe creation. - Conducting end-user usability studies and reviews, including A/B testing to enhance usability. - Creating personas and integrating personalization into applications. - Collaborating with the Product team to develop wireframes/mockups that meet usability criteria. - Previous experience with designing mobile apps (iOS/Android) is advantageous. - Applying UX design best practices to design solutions while understanding mobile-first and responsive design principles. - Proficiency in standard UX software such as Sketch, Axure, InVision, Figma, and Adobe XD is crucial. - Performing user research, user testing, and heuristic analysis. - Working closely with teams and stakeholders to deliver effective design solutions. Desired Experience: - Minimum of 3+ years of experience in UI/UX design. - Experience in designing web applications for product-based companies. - Strong communication skills and the ability to work effectively as an individual contributor. Qualifications Required: - B.Des/M.Des from premium institutes (IITs/IIITs) is preferred. - Willingness to work from the Gurgaon office location.,
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posted 2 months ago

Consultant Process Engineering

Optimum Solutions Pte Ltd
experience8 to 12 Yrs
location
Chennai, Tamil Nadu
skills
  • Business Process Reengineering
  • BPR
  • Analytical Skills
  • Communication Skills
  • BFSI Operations
  • Compliance Frameworks
  • BPMN Modeling
  • Journey Mapping
  • Customer Persona Creation
  • Facilitation Skills
  • ProblemSolving Skills
  • Lean Six Sigma Certification
Job Description
As a Business Process Consultant, you will lead business process reengineering (BPR) initiatives to drive efficiency, compliance, and customer-centric transformation. This includes conducting stakeholder workshops to understand business needs, gather requirements, and define target-state processes. You will create journey maps and detailed BPMN process models to capture and improve current-state and future-state workflows. Additionally, you will design customer personas and integrate customer experience insights into process improvements. Collaboration with compliance, risk, and operations teams is essential to ensure that process changes align with BFSI regulations and compliance standards. Your role will also involve performing gap analysis, identifying improvement opportunities, and driving process optimization initiatives. Facilitating change management and training sessions as part of process deployment, as well as supporting cross-functional teams during implementation to ensure successful project delivery, are key responsibilities. Key Responsibilities: - Lead business process reengineering (BPR) initiatives - Conduct stakeholder workshops and gather requirements - Create journey maps and BPMN process models - Design customer personas and integrate customer experience insights - Collaborate with compliance, risk, and operations teams - Perform gap analysis and drive process optimization - Facilitate change management and training sessions - Support cross-functional teams during implementation Required Skills & Qualifications: - 8-12 years of experience in business process consulting with a focus on process engineering and reengineering - Proven expertise in BFSI operations and compliance frameworks - Strong hands-on experience with BPMN modeling tools (e.g., Signavio, Bizagi, Visio, ARIS) - Experience in journey mapping and customer persona creation - Excellent facilitation skills for stakeholder workshops and process discovery sessions - Strong analytical, problem-solving, and communication skills - Certification in Lean Six Sigma (Black Belt preferred) is a plus - Willingness to travel to the UAE based on project requirements,
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posted 2 months ago
experience3 to 7 Yrs
location
Uttar Pradesh
skills
  • Social Media Management
  • Content Creation
  • Community Management
  • Customer Service
  • SEO
  • Web Design
  • Advertising Campaigns
  • Influencer Engagement
  • Web Traffic Metrics
  • Buyer Persona Research
  • Social Media KPIs
  • Marketing Plan Development
Job Description
As a Social Media Manager, your role involves creating and implementing social media strategies to enhance the online presence of the company. You will collaborate with various teams and manage all social media accounts to drive engagement and increase brand visibility. Your responsibilities include: - Running social media advertising campaigns - Developing and managing the social media strategy - Collaborating with Marketing, Sales, and Product Development teams - Monitoring SEO and user engagement for content optimization - Engaging with industry professionals and influencers to build a strong network - Managing online communities and ensuring appropriate engagement - Responding to comments and overseeing customer service on all platforms To excel in this role, you should possess: - Understanding of SEO and web traffic metrics - Experience in audience and buyer persona research - Knowledge of social media KPIs - Familiarity with web design and publishing - Excellent multitasking skills - Social media marketing experience - Ability to develop the right voice for each social media platform Your expertise in developing social media strategies, working with marketing plans, and engaging influencers will be valuable in driving the company's social media presence forward.,
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posted 2 months ago

Content Strategist

Palsons Derma Pvt Ltd
experience4 to 8 Yrs
location
Kolkata, West Bengal
skills
  • Content marketing
  • Content strategy
  • Collaboration
  • Writing
  • Editing
  • Communication
  • Content management systems
  • Analytics
  • Keyword research
  • Customer personas research
  • Consumer trends analysis
  • Content specifications
  • Editorial calendar planning
  • Writing style oversight
  • Content governance
  • Content audits
  • Content ROI tracking
  • Business objectives alignment
  • Content delivery improvement
  • Content promotion analysis
  • Social media scheduling
  • SEO principles
  • Email marketing automation
  • Certifications in content marketing
Job Description
As a Content Strategist at PALSONS DERMA, you will lead the development of content marketing efforts. Your responsibilities will include conducting thorough research on customer personas and consumer trends, creating content specifications, strategizing content pillars, planning the editorial calendar, collaborating with various teams, overseeing writing style, and ensuring content strategy aligns with business objectives. Moreover, you will analyze content marketing strategy and enhance content delivery and promotion. Key Responsibilities: - Perform exhaustive research on customer personas and consumer thoughts - Analyze consumer trends to inform content creation - Develop content specifications tailored to the brand's customer personas - Strategize content pillars and sub pillars - Plan the editorial calendar and content proposition - Collaborate with content management teams, creative teams, and writers - Oversee writing style and tone for all content - Develop content governance guidelines for consistency - Conduct periodic content audits - Track and calculate content ROI - Ensure content strategy meets business objectives - Improve content delivery and promotion - Analyze content marketing strategy effectiveness Qualifications Required: - 4+ years of experience in content marketing, preferably in the beauty or skincare industry - Bachelor's degree in English, Communications, Marketing, or related field - Strong understanding of content marketing principles - Excellent writing, editing, and communication skills - Experience with content management systems and social media scheduling tools - Analytical skills with experience in using analytics tools - Nice to have: Experience with SEO principles and keyword research, knowledge of email marketing automation platforms, certifications in content marketing If you are a talented Content Strategist with a passion for skincare and content marketing, PALSONS DERMA welcomes you to apply for this exciting opportunity by submitting your resume and cover letter to hr@palsonsderma.com with cc to swarup.c@palsonsderma.com.,
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posted 2 months ago
experience5 to 15 Yrs
location
Karnataka
skills
  • Product Marketing
  • Strategic Planning
  • Product Positioning
  • Messaging
  • Content Creation
  • Thought Leadership
  • Sales Enablement
  • Demand Generation
  • Team Management
  • Analyst Relations
  • Application Security
  • SCA
  • SDLC
  • Written Communication
  • Verbal Communication
  • Analytical Skills
  • Leadership
  • Collaboration
  • GotoMarket Strategies
  • CrossFunctional Collaboration
  • SAST
  • DAST
  • IAST
  • DevSecOps
  • Competitive Landscape Analysis
Job Description
Role Overview: As a senior leader, you will manage and mentor a team of product marketers, provide strategic direction, and foster a culture of collaboration and innovation. You will be responsible for defining go-to-market strategies, positioning, messaging, and sales enablement to ensure that products resonate with target audiences and drive business impact. Key Responsibilities: - Develop and Execute Go-to-Market Strategies: - Lead planning and execution of comprehensive strategies for new product launches and enhancements. - Define target markets, buyer personas, and competitive differentiation. - New Version Launches - Planning and Execution: - Orchestrate launch plans for new product versions, features, and updates for maximum market impact and adoption. - Product Positioning and Messaging: - Craft compelling and differentiated positioning and messaging highlighting unique value propositions. - Ensure consistent messaging across internal and external communications. - Content Creation and Thought Leadership: - Develop high-quality marketing content including datasheets, whitepapers, presentations, videos, and more. - Provide thought leadership in the application security domain. - Sales Enablement: - Collaborate with the sales team to create effective sales tools, training materials, and competitive intelligence. - Cross-Functional Collaboration: - Work closely with product management, engineering, sales, and marketing teams to ensure alignment on product roadmap and business objectives. - Demand Generation Support: - Partner with demand generation teams to develop and execute integrated marketing campaigns driving leads and pipeline for products. - Team Management: - Build, mentor, and lead a high-performing product marketing team. - Foster professional growth and ensure operational excellence. - Analyst Relations: - Support engagement with industry analysts to ensure favorable positioning and coverage. Qualifications: Experience: - 15+ years in product marketing, with 5+ years in a leadership role within application security or cybersecurity software industry. - Proven track record of successfully launching and growing enterprise software products. Domain Expertise: - Strong understanding of application security concepts and competitive landscape. - Familiarity with DevSecOps, SDLC processes, and security technologies. Marketing Skills: - Exceptional written and verbal communication skills for clear and compelling messaging. - Strong analytical skills for data-driven decisions and creating sales enablement tools. Leadership & Collaboration: - Ability to lead cross-functional initiatives and influence stakeholders. - Excellent interpersonal skills and collaborative approach. Education: - Bachelor's degree in Marketing, Business, Computer Science, or related field. MBA is a plus. (Note: The additional details of the company were not included in the provided job description),
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posted 5 days ago

UX Designer

Hitachi Careers
experience3 to 7 Yrs
location
Hyderabad, Telangana
skills
  • user research
  • interaction design
  • persona creation
  • card sorting
  • competitive analysis
  • field studies
  • focus groups
  • wireframes
  • usability evaluations
  • quantitative user research methods
  • qualitative user research methods
  • Figma
  • AIdriven tools
  • design process
  • UXProduct artifacts
  • Design Thinking methodologies
  • businesslevel communication skills
  • user profile creation
  • usage scenarios creation
  • usability evaluations
  • heuristic reviews
  • cognitive walkthroughs
  • usability tests
  • user interface structures
  • prototypes
  • visual design collaboration
  • AIenhanced UX design
  • personalized digital experiences
  • advanced cursor interactions
  • data visualization techniques
Job Description
Role Overview: As a UX Designer at GlobalLogic, you will be a mid-level role responsible for planning and executing user research, usability evaluations, and interaction design activities. Your role will involve having a strong foundation in research-based design methods and the ability to work independently to create user-centered design solutions and prototypes. Key Responsibilities: - Work under minimal supervision to create personas, user profiles, and usage scenarios based on primary and secondary research. - Conduct a variety of usability evaluations: heuristic reviews, card sorting, competitive analysis, cognitive walkthroughs, field studies, focus groups, and usability tests. - Design and iterate on user interface structures, wireframes, and prototypes using tools like Figma. - Collaborate with visual designers to ensure cohesive and accessible design solutions. - Stay up to date and gain deeper proficiency in AI-enhanced UX design, personalized digital experiences, advanced cursor interactions, and data visualization techniques. Qualification Required: - 3-5 years of relevant experience. - Strong skills in both quantitative and qualitative user research methods. - Proficiency with tools such as Figma, or basic AI-driven tools ChatGPT, Gemini, or similar AI-enhanced design tools. - A strong online portfolio showcasing design process, UX/Product artifacts, and Design Thinking methodologies. - Strong business-level communication skills, both written and verbal, with the ability to clearly present and confidently defend design decisions to diverse stakeholders. Additional Details about GlobalLogic: At GlobalLogic, we prioritize a culture of caring, putting people first in every region and department. You will experience an inclusive culture of acceptance and belonging, build meaningful connections with collaborative teammates, supportive managers, and compassionate leaders. We are committed to your continuous learning and development, offering various opportunities to try new things, sharpen your skills, and advance your career. You will have the chance to work on impactful projects, engaging your curiosity and creative problem-solving skills. GlobalLogic is known for engineering impact for clients globally and offers a high-trust environment where integrity is key. Truthfulness, candor, and integrity are at the core of our values.,
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posted 3 weeks ago
experience1 to 5 Yrs
location
All India
skills
  • Typography
  • Color Theory
  • Layout Design
  • User Research
  • Persona Creation
  • Wireframing
  • Prototyping
  • Usability Testing
  • Adobe Creative Suite
  • HTML
  • CSS
  • Photoshop
  • InDesign
  • Illustrator
  • After Effects
  • Creative Thinking Problem Solving
  • Branding Visual Identity
  • Responsive Design
  • Mobilefirst Design
  • Feedback Implementation
  • Figma
  • Sketch
Job Description
You have 1+ years of experience in UX/UI Design. You possess excellent collaboration and communication skills, enabling you to work effectively with clients and teams. Your creative and design skills include creative thinking, problem-solving, proficiency in typography, color theory, and layout design. You have experience in branding and visual identity, including creating logos and style guides. In UX/UI design, you excel in user research, persona creation, wireframing, prototyping using tools like Figma and Adobe XD, and implementing responsive and mobile-first design principles. You are skilled in usability testing and feedback implementation. Your technical skills cover Adobe Creative Suite (Photoshop, InDesign), Figma, Sketch for UI/UX design, and basic knowledge of HTML/CSS, which is beneficial for front-end design. You are familiar with various tools such as Figma, Sketch, Adobe XD for UI/UX design, Photoshop, Illustrator for graphics, and After Effects for animation. This is a full-time position with benefits including paid sick time and paid time off. The work location is in Mohali, Punjab. It is preferable for you to reliably commute or plan to relocate before starting work. Education requirements include a preference for candidates with a secondary (10th pass) qualification. You must have at least 1 year of experience in UI design. Please note that the job type is full-time and requires in-person work. You have 1+ years of experience in UX/UI Design. You possess excellent collaboration and communication skills, enabling you to work effectively with clients and teams. Your creative and design skills include creative thinking, problem-solving, proficiency in typography, color theory, and layout design. You have experience in branding and visual identity, including creating logos and style guides. In UX/UI design, you excel in user research, persona creation, wireframing, prototyping using tools like Figma and Adobe XD, and implementing responsive and mobile-first design principles. You are skilled in usability testing and feedback implementation. Your technical skills cover Adobe Creative Suite (Photoshop, InDesign), Figma, Sketch for UI/UX design, and basic knowledge of HTML/CSS, which is beneficial for front-end design. You are familiar with various tools such as Figma, Sketch, Adobe XD for UI/UX design, Photoshop, Illustrator for graphics, and After Effects for animation. This is a full-time position with benefits including paid sick time and paid time off. The work location is in Mohali, Punjab. It is preferable for you to reliably commute or plan to relocate before starting work. Education requirements include a preference for candidates with a secondary (10th pass) qualification. You must have at least 1 year of experience in UI design. Please note that the job type is full-time and requires in-person work.
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posted 2 months ago
experience3 to 7 Yrs
location
Karnataka
skills
  • Content creation
  • Product positioning
  • Messaging
  • Sales enablement
  • Market analysis
  • Competitive analysis
  • Case studies
  • Training
  • Collaterals
  • Engagement
  • Product launch
  • Relationship building
  • Buyer behavior
  • Verbal communication
  • Presentation skills
  • Collaboration
  • Marketing strategies
  • Sales tools
  • Gotomarket strategy
  • Influencing
  • Campaign messaging
  • Industry influencer
  • User personas
  • Product stories
  • Marketing assets creation
Job Description
As a Product Marketing Manager at Recruiterflow, your role involves developing and executing marketing strategies to drive pipeline and revenue through powerful messaging and content creation across various channels. Your responsibilities include: - Developing product positioning and messaging that resonates with customers and sets our offering apart in the market. - Crafting compelling briefs, emails, and nurtures to drive engagement, book demos, and monetize leads. - Providing sales enablement by communicating the value proposition and delivering high-value sales tools, case studies, training, and collaterals. - Conducting market, customer, and competitive analysis to stay informed on industry trends and competitors. - Serving as a company spokesperson and thought leader for the product offering. - Owning launches, go-to-market strategy, sales enablement collateral, and website. - Engaging and influencing customers, partners, analysts, and thought leaders. In the first 90 days, key achievements expected from you include: - Developing a deep understanding of the product, market, user, and positioning. - Starting with sales enablement and providing insights for campaign messaging. - Creating campaign messaging documents to support demand generation efforts. - Handling a product launch and establishing a streamlined process for future launches. - Establishing yourself as an industry influencer and building relationships internally and externally. To be successful in this role, you should have: - 3-6 years of progressive experience in technology and/or marketing. - The ability to derive insights from sales calls and translate them into effective marketing campaigns. - A strong understanding of buyer behavior and ideal user personas. - Experience in crafting compelling product stories tailored to different channels, customer personas, and regions. Additionally, you should possess: - Hands-on skills to create various marketing assets such as product demo videos and slide pitch decks. - Strong written, verbal, and presentation abilities with a keen eye for detail. - The ability to collaborate effectively with cross-functional teams. Location: Bangalore Recruiterflow is a bootstrapped and profitable SaaS startup that collaborates with 1700+ recruitment agencies and 10,000+ recruiters globally. As an AI-first recruitment operations platform, we offer ATS, CRM, automation, multi-channel sequences, and advanced reports to enhance recruitment efficiencies. If you are a passionate and experienced B2B product marketer with a track record of success in working with emerging products and driving GTM strategies in the US and UK, we look forward to having you on board. Your projects will be autonomous as long as they align with our company objectives and brand guidelines.,
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posted 1 day ago
experience2 to 6 Yrs
location
Gujarat, Surat
skills
  • Content Creation
  • Copywriting
  • Digital Marketing
  • Script Writer
  • Marketing Expert
  • Consumer Psychology
  • Performance Marketing
  • Ad Platforms
Job Description
As a Script Writer & Marketing Expert in the Advertising / Media / D2C / E-commerce industry, your role revolves around crafting compelling video scripts and campaigns to engage audiences and drive conversions. You possess a strong understanding of storytelling and content creation across multiple platforms. Your key responsibilities include: - Writing engaging and persuasive scripts for ads, product videos, brand stories, and social media - Collaborating with video editors, designers, and marketing teams to bring campaign ideas to life - Developing marketing content strategies in alignment with business goals and target audience - Optimizing content for platforms like YouTube, Instagram, and Facebook - Analyzing performance metrics to refine messaging and enhance campaign results - Staying updated with industry trends, consumer behavior, and competitor content To excel in this role, you should have: - Proven experience as a scriptwriter, copywriter, or content creator in digital marketing - Strong command of English with exceptional storytelling and copywriting skills - Knowledge of consumer psychology and writing for different buyer personas - Familiarity with performance marketing and ad platforms like Meta and Google Ads - Ability to create short-form and long-form content tailored to various media - Creative thinking skills and keen attention to detail In this role, you can expect creative freedom and a collaborative team environment. You will work on exciting brands and high-impact campaigns, with opportunities for career growth and learning.,
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