106 Retargeting Jobs

As an Unreal Engine Artist, your role will involve developing an Unreal Pipeline capable of creating content for various platforms such as Web, Android, and iOS. You must have the skills to produce photorealistic renders for interior sets and product visuals, ensuring a minimum of 90% accuracy compared to real-life references. Your expertise in art and animation pipelines, content creation workflows, and Unreal's Blueprints system is crucial. Additionally, you will be testing and prototyping new image creation techniques and aiding in tool development to enhance the Unreal pipeline. **Key Responsibilities:** - Utilize advanced experience with 3Ds MAX. - Create interaction and functionality using the Unreal engine Blueprints system for gameplay. - Design complex materials in Unreal and establish best practices for material creation. - Demonstrate proficiency in various lighting techniques in Unreal and develop lighting best practices. - Achieve a minimum of 90% photorealistic accuracy in interior and product render outputs as per reference images. - Previous work experience in shading, lighting, procedural creation, scripts/Blueprint/pipeline work, optimization, and VFX-Strong prototyping skills. - Develop tools, automate tasks, work with shaders, and post-process materials in Unreal Engine. - Handle cinematic scenes, environment, and animations exported from other software, assemble them in Unreal, and optimize. - Optimize scenes by reducing scene complexity, analyzing content using profiling tools, adjusting project graphics settings, and negotiating between art and code for the best compromises. - Knowledge of AR/VR, exporting/importing workflow. - Skilled in cinematic, realistic lighting, and Camera animations. - Create a configurator independently with interactive solutions and coding for different platforms including IOS and Android. **Qualifications Required:** - Experience with programming languages such as Python, Javascript, C#, and C++. - Skinning, Rigging, and Bone Retargeting for Humanoids or Digital Humans in Unreal. - Understanding of virtual production real-time compositing using Composure in Unreal. - Ability to create reusable import protocols using Unreal. - Proficiency in Adobe Suite (Substance, Designer, Photoshop). - Understanding of how the various parts of a computer work together to render a scene. - Comfortable using content creation software including Photoshop, Zbrush/Mudbox, Substance Designer/Painter, and Houdini. Interested candidates are required to submit a resume, cover letter, and reel or working code samples for consideration.,

As a Performance Marketing Specialist at our company, your primary responsibilities will include: - Planning, executing, and optimizing performance marketing campaigns across various channels such as Google Ads, Meta Ads, Instagram, etc. - Analyzing campaign performance and ROI to identify opportunities for improvement. - Conducting keyword research, competitor analysis, and A/B testing to enhance ad performance. - Monitoring and managing budgets across campaigns to ensure efficient ad spend. - Collaborating with the creative team to create engaging ad creatives and landing pages. - Tracking key performance metrics (CTR, CPC, CPA, ROAS) and preparing detailed reports. - Staying updated on digital marketing trends and providing data-driven recommendations. - Implementing retargeting and remarketing strategies to enhance customer retention and conversions. Qualifications required for this role: - Bachelor's degree in Marketing, Business, or a related field. - Minimum 2-3 years of proven experience in performance marketing. - Expertise in running paid campaigns on platforms like Google, Facebook, and Instagram. - Strong analytical skills and experience with tools such as Google Analytics, Data Studio, or similar. - Proficiency in Excel and data visualization tools. - Strong understanding of SEO, SEM, and conversion rate optimization (CRO). - Exceptional communication and project management skills. - Passion for travel and a results-oriented mindset. Please note that this is a full-time, permanent position with benefits including paid sick time. The work schedule is on a day shift from Monday to Friday. The job location is in BTM Layout, Bengaluru, Karnataka, and requires in-person work. If you have a Master's degree and at least 1 year of experience in SEO and performance marketing, we encourage you to apply and be part of our dynamic team.,

As an E-commerce & Performance Marketing Manager at our company, you will play a crucial role in managing our online sales platforms and executing ROI-focused ad campaigns. Your analytical thinking and creative problem-solving skills will be essential in boosting brand visibility, driving sales, and creating a seamless e-commerce experience for our customers. Key Responsibilities: - E-commerce Management: - Manage and optimize listings on our website (Shopify) and other marketplaces. - Ensure accurate product uploads, descriptions, categorization, and inventory sync. - Coordinate with design, production, and logistics teams for smooth order fulfillment. - Improve UI/UX, conversion rates, and average order value (AOV) on our store. - Set up seasonal/occasion-based collections and promotional banners. - Performance Marketing: - Plan and execute paid campaigns across Meta Ads Manager (Facebook, Instagram), Google Ads, and other relevant platforms. - Develop audience segmentation, lookalike strategies, and retargeting funnels. - Monitor key metrics like ROAS, CPC, CTR, CPM, and Conversion Rate. - Optimize ad creatives, landing pages, and funnels for maximum ROI. - Coordinate with the content team for creatives aligned with the campaign goals. - Analytics & Reporting: - Regularly track, analyze, and report performance metrics. - Use insights to improve future strategies and recommend product opportunities. - Understand customer behavior and identify trends through tools like GA4, Meta Analytics, and Shopify Analytics. Requirements: - 3-5 years of experience in performance marketing and e-commerce, preferably in fashion, D2C, or lifestyle sectors. - Proficient in Meta Ads Manager, Google Ads, and Shopify (or similar platforms). - Strong understanding of funnel-based marketing and customer journeys. - Hands-on experience with campaign tracking, UTM, remarketing, and A/B testing. - Knowledge of SEO, email marketing tools (like Klaviyo/Mailchimp), and basic design skills is a plus. - Excellent communication and project management skills.,

As a Media Buyer specializing in Google Display Ads, your role will involve developing and executing display advertising strategies that align with business goals. You will collaborate with the creative team to design engaging ads and utilize various targeting techniques to reach the target audience effectively. It will be crucial to manage the budget efficiently across campaigns to ensure maximum ROI and meet key performance indicators. Your key responsibilities will include: - Developing and executing display advertising strategies aligned with business goals - Collaborating with the creative team to design engaging display ads - Planning and allocating budget efficiently across campaigns - Monitoring ongoing campaigns and optimizing performance through data analysis - Conducting A/B testing to improve ad effectiveness and conversion rates - Generating detailed performance reports and providing actionable insights - Keeping up with the latest trends in digital marketing - Ensuring compliance with Google's advertising policies and brand guidelines To excel in this role, you should have: - Proven experience as a Media Buyer focusing on Google Display Ads - Proficiency in Google Ads and the Google Display Network - Strong analytical skills for data interpretation and decision-making - Familiarity with digital marketing tools like Google Analytics and Tag Manager - Experience with remarketing/retargeting strategies and dynamic display ads - Creative mindset for collaborating with design teams - Excellent project management and organizational skills - Strong communication and collaboration abilities - Google Ads Certification would be a plus Preferred qualifications include a Bachelor's degree in Marketing, Advertising, Business, or a related field, experience with large-scale ad budgets, and knowledge of programmatic buying. Your expertise in tag manager, communication skills, Google products, analytical skills, and collaboration will be essential for success in this role.,

Role Overview: As a Performance Marketing Executive, your primary responsibility will be to develop, implement, track, and optimize digital marketing campaigns across various channels. You will play a crucial role in expanding the brand presence of the company by effectively targeting the right audience for distributing marketing content. Key Responsibilities: - Translate business goals into efficient Performance Marketing & Brand Development strategies to drive growth. - Plan and control the budget for all digital channels. - Innovate marketing campaigns to enhance performance and brand building on digital platforms. - Measure and report the performance of digital marketing campaigns, evaluating them against set goals such as ROI and KPIs. - Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints. - Collaborate with internal teams to optimize user journey, experience, and workflows. - Establish and monitor performance benchmarks and media costs with agencies. - Execute end-to-end campaigns, focusing on increasing transactions and acquiring new users via AdWords. - Develop strategies for keyword opportunities, campaign structuring, and targeting across Search and other paid search facets. - Improve the quality score of ads on Google and optimize campaign structures. Qualifications Required: - Masters degree / Specialization in Marketing or a relevant field. - Minimum of 1 year of proven working experience in EdTech Digital Marketing. - Proficiency in website analytics tools and Ad serving tools. - Excellent communication and organizational skills. - Solid understanding of HTML and CSS. - Knowledge of Google Analytics, SEM, SEO, Google PPC, Facebook Re-targeting, Facebook Pixel, and Business Management. - In-depth understanding of various social media platforms, best practices, and website analytics.,

As a Technical Animator at Ubisoft Mumbai, you will be supporting while innovating animation systems and activities. Working closely with animators, riggers, designers, and programmers, you will be handling mocap data, lip sync, and facial animation systems, animation rigs, physics rigs, animation trees, and dynamic objects. In this role, you will follow, refine, or establish pipelines for both conventional and innovative features. You will have the opportunity to bring value to the Ubisoft communities and have a direct impact on millions of players from the first day. - Create, own, and maintain gameplay animation graphs, scripted game events, state transitions, blend trees for realistic gameplay animations. - Design, implement, and improve animation state machines and procedural runtime animation solutions such as IK/Ragdoll/Retargeting. - Create plug-ins and / or scripts to automate tasks in both DCC (3DS Max/Motion Builder/Maya) and engine and oversee smooth cross-software development. - Design, develop, and maintain tools and scripts to improve the efficiency of the animation production pipeline. - Work across a variety of areas including rigging, in-engine animation systems, and physics systems for rigid/soft bodies, hair, and cloth. - Provide technical assistance to animators, troubleshooting and resolving issues that disrupt the production process. - Create/Improve pipeline for special features and maintain technical documentation. - Develop, test, and maintain animation systems in conjunction with animators, designers, programmers, and QA. - Test work in-game to provide feedback/suggestions and resolve in-game problems. - Bachelors degree/diploma in 3D Animation Techniques for video games or equivalent. - 4-6 years of experience in video game technical animation or equivalent. - Experience with animation software such as Motion Builder, 3ds Max, or Maya. - Good understanding and technical knowledge of commercial game engines such as Unreal, Unity. - Strong knowledge of animation state machines, gameplay mechanics and animations, in-engine IK. - Scripting skills (MEL/Python/Lua etc.) and understanding of object-oriented programming. - Strong analytical skills to identify and resolve technical issues quickly and efficiently. - Understanding of fundamental animation and rigging principles. - Ability to communicate and collaborate effectively with animators and programmers. - A noticeable demo reel with a breakdown of your best work.,

Job description: Job Profile: Head of Marketing Division/Group: TT Lifesciences Location: Andheri East (Mumbai) Joining: Immediate 15 days Education: Bachelors degree in Marketing, Business, or a related field; Masters degree is preferred. Working days: Monday Friday(Sat and Sun fixed off) Experience : 15 20 years Company Website: https://www.ttgroupworldwide.com Job Role & Responsibilities Develop and execute a comprehensive marketing and lead generation strategy that aligns with the companys business objectives. Lead, mentor, and grow a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence. Work closely with executive leadership to establish KPIs and measure the success of marketing and lead generation initiatives. Strengthen brand positioning by creating a cohesive brand strategy across all marketing channels and touchpoints. Oversee development and execution of creative campaigns to enhance brand awareness and drive engagement with target audiences. Ensure all marketing communications are consistent with the brands voice, messaging, and visual identity. Drive lead generation across multiple channels, including paid media, SEO/SEM, content marketing, email marketing, and partnerships. Plan, design, and execute email marketing campaigns, ensuring high deliverability, open rates, and conversion performance. Oversee the use of email automation tools and ensure proper audience segmentation, personalization, and performance tracking. Optimize the customer journey to increase conversions through landing pages, CTAs, retargeting, and other methods. Develop and implement strategies for account-based marketing (ABM) and B2B demand generation when appropriate. Oversee digital marketing initiatives, including website management, social media, email marketing, PPC, and influencer partnerships. Lead cross-channel marketing campaigns to drive lead generation, pipeline growth, and brand loyalty. Utilize data analytics to monitor performance, gain insights, and optimize campaigns continuously. Collaborate with the content marketing team to ensure content aligns with lead-generation goals and customer needs. Support product launches, create value-driven messaging, and oversee sales enablement materials development. Ensure consistency in product messaging across all channels and alignment with the brands positioning. Use data analytics to track, analyze, and report on marketing performance, including ROI on lead generation activities. Conduct market research to identify customer needs, competitors, and opportunities for growth. Leverage A/B testing, customer insights, and analytics to make data-informed decisions and optimize campaigns for maximum results. Develop and manage the marketing budget, ensuring cost-effective strategies for maximum ROI. Allocate resources across channels and prioritize initiatives that deliver the highest impact. Required Skills Proven expertise in digital marketing, lead generation, and brand strategy. Strong understanding of email marketing campaigns, automation workflows, and tools (e.g., Mailchimp, HubSpot, Marketo). Hands-on experience in email campaign optimization, A/B testing, segmentation, and analytics. Strong analytical skills with a data-driven approach to decision-making. Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce). Excellent written and verbal communication skills. Ability to manage and prioritize multiple projects in a fast-paced environment. Demonstrated leadership experience with a track record of building and managing high-performing teams. Share your application via email: sonal.pawar@ttlifesciences.com

User Acquisition Specialist (Mobile Games)Job Category: User Acquisition Specialist (Mobile Games)Job Type: Full TimeJob Location: kochiSalary: 15-25LPAYears of Experience: 5-15yrsLinkedInFacebookTwitterEmailWhatsAppCopy LinkShareAbout the Role We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel from campaign conceptualization to in-depth performance analysis with the goal of acquiring high-quality users at scale and maximizing long-term ROI. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space. Key Responsibilities 1. Technical & Execution Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.Implement structured A/B tests for campaigns, audiences, and creatives.Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).Partner with engineering teams to QA and troubleshoot SDK/event integrations.2. Analytical & Reporting Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.Calculate breakeven points and model projected LTV/ROI by user cohorts.Understand and act on player journey metrics (ex. New users: D0D7; Retained users: D7+; Reactivated users).Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.Apply predictive modeling and early KPIs (D1D3) to forecast long-term user value, for decision making.3. Strategic Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).Design and execute re-engagement campaigns for churned or low-activity users.Collaborate with CRM and product teams to connect UA with retention and monetization strategies.Contribute to budget allocation, forecasting, and scaling strategies.Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech.4. CreativeCollaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.Establish creative refresh cycles and rotation strategies to combat ad fatigue.Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.5. Collaboration & OperationsAct as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.Share insights and recommendations with stakeholders to influence product and marketing decisions.Qualifications4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).Strong analytical, mathematical, and problem-solving skills.Entrepreneurial mindset with a high sense of ownership and accountabilityLinkedInFacebookTwitterEmailWhatsAppCopy LinkShare

Dear Job Seekers !! We are Hiring  Performance Marketer Experience- 3 to 6 yrs  Salary- 50K Location- Noida Role Overview We are seeking a Performance Marketer to lead our digital growth initiatives, drive qualified leads, and optimize marketing ROI for our real estate projects. The ideal candidate should have 3-6 years of experience in performance marketing, ideally within the real estate sector. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other digital platforms. Continuously monitor campaign performance to ensure maximum ROI and lead quality. Conduct A/B testing on ad creatives, landing pages, and audience segments for performance improvement. Manage paid search (PPC), display ads, retargeting, and social media advertising. Utilize tools like Google Analytics, Facebook Business Manager, and CRM systems for campaign tracking and reporting. Collaborate with sales and content teams to align marketing initiatives with business objectives. Stay updated on industry trends, competitor strategies, and digital innovations to enhance campaign performance. Optimize conversion funnels to reduce CPL (Cost Per Lead) and increase engagement and conversions.   Key Requirements 3-6 years of hands-on experience in performance marketing, preferably in real estate. Proven expertise in Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads. Proficiency in Google Analytics, Google Tag Manager, and CRM tools. Strong analytical ability with a data-driven approach to optimization. Knowledge of SEO, SEM, retargeting, and programmatic advertising. Experience in budget management and media planning. Excellent communication, analytical, and multitasking skills.  What We Offer Competitive salary and performance-based incentives. Opportunity to work on high-value real estate projects. Collaborative and dynamic work culture. Career growth opportunities within the real estate marketing domain.   If you are passionate about performance marketing and eager to make an impact in the real estate industry, wed love to hear from you! Intrested share CV shalinikumari11.samithr@gmail.com  Thanks & Regards Samitht Team Shalini  8305296899  

As a Digital Marketing Executive at Allshob BD, your role will involve planning, launching, and optimizing Facebook ad campaigns. You will be responsible for managing Facebook Pixel / CAPI and troubleshooting tracking issues. Monitoring daily campaign performance, preparing ROAS reports, and running various types of ads such as Conversion, Advantage+, Traffic, Retargeting & Catalog ads will be crucial aspects of your job. Your input in creating creatives, captions, and campaign content ideas will be highly valued. Additionally, scheduling and publishing posts on Rushda Prokash social media pages, developing book-based content, captions, and post concepts, as well as supporting the team with basic comment/inbox responses will be part of your responsibilities. You will also be required to create and manage Google ads, handle conversion tracking and optimization. Qualifications Required: - Skills in Digital Marketing (Social Media Marketing), facebook ads, Google Ads Experience Required: - 1 to 2 years of relevant experience Additional Details: - 1-2 years of experience in a relevant field - Advance understanding of Digital Marketing - Proficiency in using Facebook Ads Manager - Basic understanding of Google ads - Knowledge of CAPI will be an advantage - Must possess creativity, proactiveness, and target-oriented mindset - Strong communication and teamwork skills Location: - Dhaka (Mirpur 10),

As a Marketing Executive, your role will involve driving marketing initiatives to promote products and services effectively. **Key Responsibilities:** - Implement and manage various digital marketing strategies including Search Engine Marketing (SEM), Email marketing, Display advertising, Retargeting, and Social media marketing. - Utilize in-depth knowledge of SEO to optimize website content and improve search engine rankings. - Hands-on experience in marketing activities for a minimum of 1 year. - Demonstrate excellent written and verbal communication skills. - Learn and adapt to new software, reporting tools, and processes efficiently. - Prioritize tasks effectively, self-manage, and seek assistance when required. - Work independently and collaboratively with team members. - Proficient in WordPress and familiar with marketing automation and CRM processes. - Previous experience in marketing roles within IT Services/Product companies is preferred. **Qualifications Required:** - Minimum Bachelor's degree required; MBA/PGDM in Marketing is advantageous. - Solid understanding of SEM, Email marketing, Display advertising, Retargeting, Social media marketing. - Proficiency in SEO techniques and strategies. - Working knowledge of marketing automation and CRM processes. - Experience in handling marketing activities related to IT Services/Product companies is highly desirable. In addition to the above details, the company is looking for candidates who possess a strong foundation in SEO, SMM, website management, web applications, E-commerce, mobile applications, CMS, ERP, CRM, message service, domain service & hosting service.,

You will be joining InspireSemi as a Design for Test (DFT) engineer, where you will play a crucial role in the end-to-end DFT flows of the company. With over 5 years of experience in this field, you will be responsible for various tasks including RTL integration, scan insertion, ATPG pattern generation, and post-silicon diagnosis. **Key Responsibilities:** - **RTL and IP Integration:** Generate RTL and integrate features like scan compression, SSN, and third-party IPs into designs. - **DFT Architecture & Implementation:** Perform tasks such as scan insertion, compression, boundary scan, IEEE 1149.1/1500/1687. - **ATPG and Coverage:** Generate ATPG scan compressed patterns and ensure coverage closure for complex partitions using various fault models. - **Timing and GLS:** Develop timing constraints for backend teams for different scan modes and run GLS runs at partition and retargeting levels. - **UPF and Power Management:** Analyze and resolve UPF integration issues, working with front-end teams and EDA tool vendors. - **Verification & Debug:** Conduct RTL/gate-level simulations, coverage analysis, and ATE pattern bring-up. - **Post-Processing and Debug:** Create scripts and ECO flows for post-processing the design and address critical issues before tape-out. **Qualifications Required:** - **5+ years of experience** in end-to-end DFT flows. - A **Bachelors or Masters degree** in Computer Engineering, Electrical Engineering, or a related field. - Proficiency in **Tcl, Perl, Bash/Tcsh, Python, and Makefile**. - Experience with tools like **Cadence Incisiv/Xcelium** or equivalent. - Strong understanding of **Verilog, UPF, CPF, and BSDL**. - Extensive experience with tools like **Cadence Modus, Genus, Conformal, and Xcelium** (or Synopsys/Siemens equivalent). If you have experience in **RISC-V architecture**, working on **large CPU-based systems**, or using **ADVANTEST 93K or equivalent ATEs**, it would be considered a bonus. If you are passionate about contributing to disruptive technology and want to be part of a small, dynamic team that is shaping the future of computing, InspireSemi is the place for you!,

As a Senior SEM - Paid Marketing Strategist at our company in Thane, you will play a crucial role in planning, executing, and optimizing paid marketing campaigns across Google Ads and Meta Ads platforms. Your responsibilities will include: - Planning, implementing, and optimizing paid marketing campaigns to drive website traffic, increase conversions, and maximize ROI. - Conducting detailed keyword research, audience segmentation, and competitive analysis to define effective campaign strategies. - Creating and managing ad creatives, landing pages, and campaign assets to enhance user engagement and conversions. - Tracking, analyzing, and reporting campaign performance metrics including CTR, CPC, CPA, ROI, and conversion rates. - Managing campaign budgets and pacing to ensure cost efficiency and strong performance. - Collaborating with internal teams including content, design, and development to align with brand and business goals. - Staying updated with industry trends, platform updates, and best practices to continuously optimize campaign performance. - Running A/B tests and providing insights for campaign scaling and improvement. Qualifications required for this role: - Minimum 3+ years of experience in SEM and paid marketing focusing on Google Ads and Facebook/Meta Ads. - Proven experience in managing and optimizing lead generation or e-commerce performance campaigns. - Strong understanding of keyword bidding strategies, ad optimization, audience targeting, retargeting, and funnel building. - Proficiency in tools such as Google Analytics, Google Tag Manager, Data Studio, and Excel/Sheets. - Strong analytical mindset with the ability to make data-driven decisions. - Excellent communication, teamwork, and project management skills. - Bachelor's degree in Marketing, Business, Digital Marketing, or a related field. Additionally, having Google Ads Certification and Meta Blueprint Certification would be considered an added advantage.,

As a Senior SEM - Paid Marketing Strategist, you will play a crucial role in planning, executing, and optimizing paid campaigns across Google Ads and Meta Ads platforms. Your responsibilities will include conducting detailed keyword research, audience segmentation, and competitive analysis to define effective campaign strategies. Additionally, you will create and manage ad creatives, landing pages, and campaign assets to drive user engagement and conversions. Key Responsibilities: - Plan, implement, and optimize paid marketing campaigns on Google Ads and Meta Ads. - Conduct detailed keyword research, audience segmentation, and competitive analysis. - Create and manage ad creatives, landing pages, and campaign assets. - Track, analyze, and report campaign performance metrics. - Manage campaign budgets efficiently for strong performance. - Collaborate with internal teams to ensure alignment with brand and business goals. - Stay updated with industry trends and best practices for continuous optimization. - Run A/B tests and provide insights for campaign scaling and improvement. Qualifications Required: - Minimum 3+ years of SEM and paid marketing experience, focusing on Google Ads and Facebook/Meta Ads. - Proven experience in managing lead generation or e-commerce performance campaigns. - Strong understanding of keyword bidding, ad optimization, audience targeting, retargeting, and funnel building. - Proficiency in Google Analytics, Google Tag Manager, Data Studio, and Excel/Sheets. - Analytical mindset for data-driven decision-making. - Excellent communication, teamwork, and project management skills. - Bachelor's degree in Marketing, Business, Digital Marketing, or related field. About the Company: (No additional company details were provided in the job description),

As a seasoned growth leader at marketfeed, a Y Combinator-backed investment-tech startup, you will play a crucial role in scaling the business and making wealth creation accessible and intelligent for everyone. With a community of 2.3M+ investors and 400,000+ app users, you will have the opportunity to double the business in the next 12 months by leveraging your expertise in scaling investment or wealth products in India and a strong analytical approach to funnels, CAC, and user behavior. Your key responsibilities will include: - Owning the Growth Engine: - Leading user acquisition, activation, and conversion into trade-ready users - Delivering CAC, funnel efficiency, and high-quality growth outcomes - Identifying high-potential user segments and prioritizing opportunities - Building the Growth Function: - Hiring and developing a top-tier growth team - Defining operating rhythms, dashboards, and KPIs for the org - Aligning cross-functional teams across Product, Tech, Media, and CS - Designing and Executing GTM Strategy: - Building annual and quarterly GTM plans for all products - Scaling digital channels: performance, lifecycle, referral, retargeting, influencers - Building non-digital channels: partnerships, communities, activations - Maintaining tight loops between insights, experimentation, and execution - Running High-Impact Experiments: - Testing and iterating across acquisition, onboarding, and conversion - Using behavioral insight, data, and creativity to unlock growth - Adapting quickly as market conditions shift - Owning the Budget: - Allocating spend for maximum efficiency - Reviewing channel performance and vendor impact - Balancing pace with financial discipline To be successful in this role, you should have 10+ years of experience (7+ if exceptional) with 3+ years leading growth in investments/wealth/fintech. You should also possess strong communication skills, cross-functional influence, and a deep understanding of AI-driven targeting, automation, and personalization. In return, marketfeed offers you the opportunity to build the company's growth engine from scratch, work directly with the founders on high-stakes decisions, influence the financial journeys of millions, competitive compensation + ESOPs, flexible work culture, quarterly outings, and a pet-friendly office. If you are ready to take on this exciting challenge and have a transparent, engaging, and respectful hiring process involving initial screening, growth deep dive, case discussion/strategy round, and founder round, then marketfeed is looking for someone like you to join their team.,

Role Overview: As a Media Buyer at Bforbranding, you will be responsible for managing and optimizing paid media campaigns on Facebook Ads and Google Ads. You will work on diverse campaigns across industries, ensuring that every dollar spent brings measurable results in terms of conversions, lead generation, and return on ad spend (ROAS). This role requires a mix of analytical skills, creative thinking, and the ability to stay ahead of the curve on platform updates, trends, and best practices. Your ultimate goal will be to drive scalable, high-performing campaigns that meet client objectives and continuously improve over time. Key Responsibilities: - Develop, implement, and manage paid media strategies for Facebook Ads and Google Ads campaigns, aligned with client objectives and KPIs. - Optimize campaign performance by adjusting targeting, bidding strategies, and creative elements to maximize results. - Collaborate with the content team to create effective and engaging ad creatives, ensuring they resonate with the target audience. - Continuously monitor, analyze, and optimize Facebook Ads and Google Ads campaigns to improve ROI and meet KPIs. - A/B test ad creatives, copy, and targeting to identify the best-performing combinations. - Utilize advanced audience segmentation and remarketing strategies to drive higher engagement and conversions. Qualifications Required: - Minimum 2 years of experience in managing Facebook Ads and Google Ads campaigns, with a proven track record of success in driving conversions and meeting KPIs. - Hands-on experience with Google Ads (Search, Display, YouTube) and Facebook Ads (Facebook, Instagram). - In-depth understanding of ad targeting, retargeting, audience segmentation, and bidding strategies. - Strong proficiency in Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, and other related tools. - Strong ability to analyze performance data and identify trends, optimizations, and insights. - Ability to collaborate with the creative team to develop ad creatives that align with campaign goals and perform well across platforms. - Strong written and verbal communication skills for creating reports and presenting findings to clients. Additional Details: Bforbranding is a global design and development studio based in Mumbai and Wyoming, specializing in building scalable digital solutions for businesses across the world. They help brands like Red Bull, Asana, Weidmann, Schneider Electric, and others by providing high-impact marketing strategies, automation, and productized services. Their mission is to leverage design, technology, and media to transform businesses into leaders within their industries.,

As an Assistant, you will be responsible for supporting the Marketing team in various daily activities. This includes researching and applying SEO/SEM best practices for our website and applications, assisting with retargeting campaigns of online traffic on platforms like Google and Facebook, and developing and executing strategic marketing plans for Fanplay. You will also be tasked with tracking and reporting digital and website analytics, improving online lead generation campaigns, creating and monitoring targeted monthly newsletters, and generating multimedia, blogs, and social media content. Additionally, you will manage and coordinate the marketing content calendar, design content and posts as needed, and collaborate with the design team and vendors to produce high-quality content for our website, blog, and social media channels. Key Responsibilities: - Assist Marketing team in their daily activities - Research and apply SEO/SEM best practices for our website and applications - Assist with retargeting campaigns of online traffic (Google/Facebook) - Develop and execute strategic marketing plans of Fanplay - Track and report digital and website analytics - Improve and build our online lead generation campaigns - Create and monitor targeted monthly newsletters - Content generation including multimedia, blogs & Social Media - Manage and coordinate marketing content calendar - Design content and posts as needed - Work with our design team and vendors to produce high-quality content for our website, blog, and social media channels Qualifications Required: - Currently pursuing a degree in Marketing, Communications, or a related field - Strong written and verbal communication skills - Familiarity with digital marketing concepts and tools - Knowledge of social media platforms and their best practices - Analytical mindset with the ability to analyze data and identify insights - Ability to multitask and manage time effectively In addition to the above responsibilities and qualifications, you will need the following skills: - Digital marketing - Social media management - Market research - Data analysis - Content creation - Communication skills,

As a Technical Support Analyst (Data-Focused) at our growing Analytics/tech-support team, your role involves investigating and resolving data inconsistencies or anomalies raised by business or engineering teams. You will write and debug Python scripts to automate checks, extract insights, or fix data issues. Running and adapting SQL queries (Athena and standard RDBMS) for data investigations will also be a key responsibility. Additionally, you will analyze logs and data flows to troubleshoot technical problems and build or support internal tools for monitoring, analysis, or reporting. Collaboration with product, data, and engineering teams to ensure data quality and integrity will be crucial, along with maintaining clean documentation of findings, tools, and processes. **Key Responsibilities:** - Investigate and resolve data inconsistencies or anomalies raised by business or engineering teams - Write and debug Python scripts for automation, data extraction, and issue resolution - Run and adapt SQL queries (Athena and standard RDBMS) for data investigations - Analyze logs and data flows to troubleshoot technical problems - Build or support internal tools for monitoring, analysis, or reporting - Collaborate with product, data, and engineering teams to ensure data quality and integrity - Maintain clean documentation of findings, tools, and processes **Qualifications Required:** - Strong Python skills for scripting, automation, and basic data processing - Proficiency in SQL, including joins, filtering, and analytical queries - Hands-on experience using AWS Athena or other distributed query engines - General coding/debugging experience and strong technical curiosity - Comfortable in CLI/terminal environments and working with structured/unstructured data - Proven attention to detail, able to detect subtle anomalies or logic issues - Strong analytical and problem-solving mindset In addition to the technical skills, the ideal candidate would have experience with AWS tools (S3, Glue, Lambda, CloudWatch), familiarity with Git and basic version control workflows, understanding of ETL pipelines, data validation, or schema management, exposure to dashboards (e.g., Metabase, Looker, Tableau), and ability to understand and use REST APIs for debugging or automation. Experience working in cross-functional, collaborative teams is also preferred. --- **About Affle:** Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury, and YouAppi. Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft and Bennett Coleman & Company (BCCL) amongst others. For more information please visit: [www.affle.com](https://www.affle.com) **About BU (YouAppi):** YouAppi is a programmatic mobile app retargeting products that put your app where you want it - top of mind. A holistic marketing funnel approach activates valuable users, keeping them engaged, and growing your app revenue. For every app that helps in retargeting DSP offers a tailored approach with flexible integrations, optimizations, and transparent reporting going beyond downloads. For more information please visit [YouAppi Website](https://youappi.com/),

Role Overview: Peoplebox.ai is an AI-native talent platform utilized by over 500 companies to streamline the processes of hiring, managing, and nurturing their employees. At the core of the platform is Nova, a highly advanced digital twin designed to emulate the qualities of a skilled interviewer and recruiter. Nova conducts various interactions such as pre-screen calls, initial interviews, check-ins, and assessments while incorporating organizational context seamlessly. By integrating elements such as goals, performance evaluations, career development, calibration, and compensation within a unified system, Peoplebox.ai facilitates companies in aligning, evaluating, and fostering talent efficiently. Key Responsibilities: - Develop and implement comprehensive growth strategies for Nova, focusing on enhancing top-of-funnel acquisition and accelerating market penetration for Peoplebox.ai. - Lead a proficient team, establish scalable systems, and transform data insights into actionable growth initiatives. - Drive inbound demand through strategic utilization of website, content, and digital channels by optimizing conversion rates at various stages such as search, site visitors, gated submissions, trials, and demos. - Enhance effectiveness of landing pages, call-to-actions (CTAs), and lead magnets to bolster pipeline velocity. - Oversee and manage the technical infrastructure for growth encompassing marketing automation, customer relationship management (CRM), and analytics to facilitate lead generation, distribution, and reporting. - Design and implement multi-channel campaigns across social media, email, webinars, communities, and influencer networks. - Refine lead nurturing workflows through impactful content, retargeting strategies, and marketing automation techniques. - Conduct continuous experimentation by introducing, testing, and scaling new growth mechanisms to enhance overall performance. Qualifications Required: - Possess 5+ years of experience in growth marketing within a Software as a Service (SaaS) company, preferably with exposure to early-stage growth phases. - Demonstrate proficient English communication skills, both written and verbal. - Hands-on expertise with marketing automation tools, CRM systems, and analytics platforms. - Familiarity with HTML/CSS and design tools like Canva would be advantageous. - Exhibit a creative mindset and analytical problem-solving abilities with a strong inclination towards data-driven decision-making. - Showcase exceptional organizational skills, time management capabilities, and a proactive approach towards execution. Additional Details (if applicable): - Individuals with deep knowledge in conversion rate optimization (CRO) or prior experience in webinars, influencer marketing, or organizing large-scale events will be considered favorably.,

As a SEM Analyst / Performance Marketing Analyst at our company, you will play a crucial role in driving growth outcomes for global clients. You are not someone who waits for dashboards to dictate your actions; instead, you operate with the mindset of a strategist, taking ownership of full-funnel search, shopping, YouTube, and PMax strategy and execution. Your focus will be on performance optimization through intent segmentation, ad relevance, and landing experience. Additionally, you will be responsible for conversion tracking, audience strategy development, performance analytics, reporting, and collaboration with various teams to unlock growth opportunities. Key Responsibilities: - Develop and execute full-funnel Search, Shopping, YouTube, and PMax strategies - Optimize performance based on intent segmentation, ad relevance, and landing experience - Implement conversion tracking using GTM, GA4, CRM integrations, and enhanced conversions - Develop audience strategies utilizing first-party and platform signals - Analyze performance data, create reports, and communicate insights to stakeholders - Scale testing frameworks for bidding, ads, landing pages, and feed enhancements - Plan budgets, forecast, and improve efficiency - Collaborate with content, creative, CRO, and client teams to drive growth Qualifications Required: - 3+ years of Google Ads experience with proficiency in search structure, bid strategies, feed optimization, and scripts/rules - 3+ years of Meta Ads experience, focusing on retargeting, demand generation, and efficiency plays - Exposure to B2B/eCommerce global clients and markets - Proficiency in extracting meaningful data from Looker Studio or similar tools - Strong Excel/Sheets skills including pivot tables, advanced formulas, and data cleaning - Practical CRO mindset with a focus on improving landing page performance - Understanding of incrementality and attribution nuances Additional Company Details: Our company values individuals who demonstrate a proactive approach to performance marketing, creating demand, and taking ownership of revenue outcomes. We encourage experimentation backed by data and logic, clear communication without jargon, and a willingness to challenge platforms when automation does not align with business goals. Apply for this role if you resonate with the following mindset: - "I own performance. I create demand. I don't wait for instructions." Note: Candidates from Ahmedabad are preferred for this position. The shift timings are from 7.30 AM to 4.30 PM IST (Australia shift).,