6,137 Trade Marketing incharge Jobs in Dum Dum

As a Regional Trade Marketing Manager at Brown-Forman, you will play a crucial role in driving the company's success in the west region by strategically aligning marketing efforts with business goals. Your responsibilities will include: - Developing and implementing effective trade and marketing strategies tailored to the specific needs and preferences of the region. - Leading the market independently with guidance from the National Trade Marketing Manager, ensuring alignment with overall business objectives. - Working across the portfolio of brands in the west region and being responsible for Trade Marketing activity across all channels. - Collaborating with Marketing teams, Sales teams, and external agencies partners to ensure excellence in execution. You will be expected to: - Develop and implement regional trade marketing strategies and budgets aligned with company goals. - Identify and capitalize on new market opportunities to expand the customer base. - Conduct thorough market analysis and use insights to inform and refine marketing strategies. - Work closely with regional commercial teams to align trade marketing activations. - Plan and execute regional promotional campaigns to drive sales and customer engagement. - Enhance brand presence through effective in-store promotions and consistent messaging across all channels. - Build and maintain strong relationships with key distributors, retailers, and trade partners. - Monitor and evaluate the effectiveness of trade marketing activities and adjust strategies based on performance data. - Manage the regional marketing budget and ensure cost-effective implementation of marketing programs. Qualifications required for this role include: - 3-5 years of Sales and marketing experience within the beverage or CPG industry. - Strong analytical skills, ability to work in a high-pressure environment, and excellent interpersonal skills. - Readiness to travel within the market and regionally. If you can translate brand objectives into executable plans and build long-term relationships with stakeholders, you will thrive in this role. Brown-Forman believes in the growth of its employees both personally and professionally, offering a place where teamwork matters and bold ideas are encouraged.,

As a Trade Marketing Executive, your role involves developing and implementing the Trade Marketing Plan in alignment with sales and marketing objectives. You will provide execution and activation support to the Product Marketing and Sales teams for various marketing campaigns in the regions. Your responsibilities include coordinating with regional marketing and sales representatives to finalize monthly BTL and activation plans. Key Responsibilities: - Assist in implementing brand promotions and direct marketing activities for the region - Interact with sales and marketing teams regularly to identify marketing needs and prioritize product-wise branding and promotion requirements in the region - Ensure timely availability of collaterals, promotional materials, etc., in the region - Manage BTL plans and budgets for the regions - Monitor and report the results of various marketing activities in the regions - Develop and manage external suppliers, vendors, and partners to create impactful solutions for the brand - Conduct dipstick surveys to assess the impact of activities, communications, and campaigns - Enhance brand presence and campaign execution across trade through in-store planning, execution, and tracking - Regularly visit points of sales to ensure brand visibility and adherence to guidelines - Manage the Trade Loyalty Program and ensure smooth execution - Organize and manage trade and customer events - Ensure effective participation in International and Domestic Trade exhibitions - Support the Marketing head in implementing various marketing strategies and activities in the regions Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or related field - Proven experience in trade marketing or related field - Strong communication and interpersonal skills - Ability to multitask and work effectively in a fast-paced environment - Proficiency in Microsoft Office Suite - Analytical mindset with attention to detail - Strong project management skills (Note: Additional details about the company were not provided in the job description.),

As a Trade Marketing & Promotions professional, your role involves developing and executing trade marketing strategies to enhance brand visibility and presence at retail outlets. You will be responsible for planning and implementing trade promotions, in-store activities, and merchandising initiatives. Additionally, you will ensure the effective distribution and deployment of POSM (Point of Sale Materials) and price lists. Your key responsibilities will include: - Gathering marketing inputs from all state heads and presenting them to the Corporate/HO team. - Ensuring the execution of Below-the-Line (BTL) marketing plans at the regional level. - Developing and maintaining retail fixtures and display boards at dealer showrooms. - Defining and implementing planograms for retail displays in coordination with the Regional Sales Head. - Overseeing the deployment and positioning of in-store merchandising materials. - Collaborating with BTL agencies to ensure effective execution of marketing campaigns. - Expanding the vendor pool for cost-effective and high-quality marketing execution. - Conducting site visits to vendor workshops for quality inspections. In addition to the above responsibilities, it is essential to ensure alignment with corporate guidelines, provide guidance to the sales team, and ensure branding activities adhere to the set standards. Your role will play a crucial part in enhancing brand visibility and driving sales through effective trade marketing strategies. As a Trade Marketing & Promotions professional, your role involves developing and executing trade marketing strategies to enhance brand visibility and presence at retail outlets. You will be responsible for planning and implementing trade promotions, in-store activities, and merchandising initiatives. Additionally, you will ensure the effective distribution and deployment of POSM (Point of Sale Materials) and price lists. Your key responsibilities will include: - Gathering marketing inputs from all state heads and presenting them to the Corporate/HO team. - Ensuring the execution of Below-the-Line (BTL) marketing plans at the regional level. - Developing and maintaining retail fixtures and display boards at dealer showrooms. - Defining and implementing planograms for retail displays in coordination with the Regional Sales Head. - Overseeing the deployment and positioning of in-store merchandising materials. - Collaborating with BTL agencies to ensure effective execution of marketing campaigns. - Expanding the vendor pool for cost-effective and high-quality marketing execution. - Conducting site visits to vendor workshops for quality inspections. In addition to the above responsibilities, it is essential to ensure alignment with corporate guidelines, provide guidance to the sales team, and ensure branding activities adhere to the set standards. Your role will play a crucial part in enhancing brand visibility and driving sales through effective trade marketing strategies.

As the Zonal Trade Marketing Manager at Nitco Ltd in the Building Materials industry, your role is crucial in driving trade marketing initiatives, strengthening brand presence, and ensuring effective channel engagement across the assigned zone. Your responsibilities will require a combination of strong market understanding, execution excellence, and cross-functional collaboration to achieve the business objectives. Key Responsibilities: - Conduct market research, competitive analysis, and user feedback sessions to identify customer pain points and opportunities. - Collaborate with engineering and design teams to develop product requirements and specifications. - Drive the product development lifecycle from ideation to launch, ensuring timely delivery and high-quality standards. - Work closely with marketing and sales teams to ensure successful product launches and adoption. - Track key product metrics and iterate based on data-driven insights. - Manage stakeholder expectations and communicate progress effectively across teams. - Track Competition, market information, and Industry trends. - Track Network, Brand Pull, Display, promotion, and schemes across all connected Target Audience and Influencers from Awareness to Share of Wallet. - Define Market growth strategy, align the organization to achieving its Annual Target Metrics. - Lead initiatives to onboard, train, and engage channel partners dealers, retailers, influencers (architects, masons, interior designers, and contractors). - Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays. - Support expansion of exclusive stores (Franchisee), MBOs, and enhance customer experience at touchpoints. - Plan and execute zonal retail activations, roadshows, and influencer meets. - Collaborate with local event agencies to execute BTL activities to enhance footfall and brand visibility. - Ensure proper branding at exhibitions, trade events, and dealer meets. - Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance. - Regular reporting on trade marketing KPIs footfall uplift, secondary sales growth, brand recall, and partner satisfaction. - Effectively managing marketing budgets for the zones. - Timely Invoice submission and monthly provisions. You will play a pivotal role in driving the success of trade marketing strategies and ensuring the brand's visibility and engagement across the zone. Your ability to collaborate with various teams and stakeholders will be essential in achieving the company's objectives.,

As a State Trade Customer Marketing, your role involves coordinating with Sales teams and Regional Marketing Manager to co-create trade marketing plans. You will be responsible for ensuring excellent outlet execution of trade marketing plans and PICOS across channels, both off-trade and on-trade. This may require taking assistance from sales teams or external vendors. Identifying the right set of outlets for Visibility and Promo activations in collaboration with Sales teams and Data Analytics is a key aspect of your responsibilities. Additionally, you will oversee and manage brand merchandise & assets in godowns and ensure their effective utilization at points of sale or other necessary locations. You will also be arranging for and coordinating with external manpower from various agencies for execution of TM programs. Providing on-ground support for Brand team-led activations and events is also part of your duties. Your responsibilities also include maintaining a healthy working relationship and leading strategic partnerships with key vendors providing trade marketing related products and services. This involves partnering with various manpower and event agencies to conduct large scale events within defined budgets. You will be responsible for inviting quotations from vendors/partners, conducting field visits and technical evaluations, as well as driving negotiations with vendors to procure products/services at minimum cost by leveraging competitive market and pricing. Stakeholder management is another crucial aspect of your role. You will need to coordinate with State sales team to gather sales data points about UBL and competitor products for executing trade marketing plans. Collaborating with Regional Sales & Marketing Teams for new brand launches and market activation initiatives is essential. Planning trade marketing initiatives to achieve defined sales targets by ensuring last mile execution is also part of your responsibilities. Qualifications Required: - MBA or relevant degree preferred Experience Required: - Minimum 3-4 years in trade marketing role in the FMCG industry Location: - Chandigarh Company Additional Details: - No additional details mentioned in the provided Job Description,

As a Trade Marketing Manager, your role will involve leading the development and execution of trade strategies across General Trade (GT) and Modern Trade (MT) channels. You will play a crucial part in driving in-store visibility, retail activation, and brand performance in highly competitive retail environments. Your expertise as a cross-functional leader will be essential in aligning sales and marketing efforts with on-ground execution. Key Responsibilities: - **Strategic Planning:** - Develop and implement regional trade marketing plans aligned with national brand strategy and sales objectives. - Identify region-specific opportunities and customize campaigns to suit local retail dynamics. - **Retail Activation & Visibility:** - Lead end-to-end execution of in-store branding, product displays, POP/POSM deployment, and visual merchandising. - Plan and supervise promotional campaigns, in-store sampling, and consumer engagement initiatives. - **Collaboration & Execution:** - Work closely with sales teams and distribution partners to ensure timely and consistent execution of trade programs. - Act as the bridge between brand teams and the field force to ensure messaging consistency and execution excellence. - **Performance Tracking:** - Monitor and manage trade marketing budgets, track campaign ROI, and optimize resource allocation. - Maintain reports on campaign performance, market feedback, and competitive benchmarking. - **Shopper Insights & Analytics:** - Analyze shopper behavior, footfall patterns, and category performance to improve conversion at the shelf. - Recommend planogram improvements and retail strategies based on data and store-level insights. - **Vendor & POSM Management:** - Oversee design, production, and timely deployment of point-of-sale materials and trade collateral. - Manage relationships with external agencies and vendors for fabrication, printing, and logistics. Qualifications Required: - 4-8 years of relevant experience in Trade Marketing within the FMCG industry. - Hands-on experience managing GT and MT channels with proven success in retail activation. - Strong understanding of shopper marketing, planograms, and retail display strategies. - Demonstrated ability to manage large-scale budgets, measure ROI, and improve marketing efficiency. - Excellent communication, negotiation, and stakeholder management skills. - Strong analytical skills with the ability to draw actionable insights from sales and shopper data. - Proficiency in MS Office, particularly Excel and PowerPoint; exposure to data tools (Nielsen, retail audits) is a plus. As a Trade Marketing Manager, your role will involve leading the development and execution of trade strategies across General Trade (GT) and Modern Trade (MT) channels. You will play a crucial part in driving in-store visibility, retail activation, and brand performance in highly competitive retail environments. Your expertise as a cross-functional leader will be essential in aligning sales and marketing efforts with on-ground execution. Key Responsibilities: - **Strategic Planning:** - Develop and implement regional trade marketing plans aligned with national brand strategy and sales objectives. - Identify region-specific opportunities and customize campaigns to suit local retail dynamics. - **Retail Activation & Visibility:** - Lead end-to-end execution of in-store branding, product displays, POP/POSM deployment, and visual merchandising. - Plan and supervise promotional campaigns, in-store sampling, and consumer engagement initiatives. - **Collaboration & Execution:** - Work closely with sales teams and distribution partners to ensure timely and consistent execution of trade programs. - Act as the bridge between brand teams and the field force to ensure messaging consistency and execution excellence. - **Performance Tracking:** - Monitor and manage trade marketing budgets, track campaign ROI, and optimize resource allocation. - Maintain reports on campaign performance, market feedback, and competitive benchmarking. - **Shopper Insights & Analytics:** - Analyze shopper behavior, footfall patterns, and category performance to improve conversion at the shelf. - Recommend planogram improvements and retail strategies based on data and store-level insights. - **Vendor & POSM Management:** - Oversee design, production, and timely deployment of point-of-sale materials and trade collateral. - Manage relationships with external agencies and vendors for fabrication, printing, and logistics. Qualifications Required: - 4-8 years of relevant experience in Trade Marketing within the FMCG industry. - Hands-on experience managing GT and MT channels with proven success in retail activation. - Strong understanding of shopper marketing, planograms, and retail display strategies. - Demonstrated ability to manage large-scale budgets, measure ROI, and improve marketing efficiency. - Excellent communication, negot

As a Trade Marketing Executive in Agra, Uttar Pradesh, you will play a crucial role in planning, executing, and monitoring trade marketing strategies to drive sales and enhance brand visibility. Your responsibilities will include: - Developing and implementing trade marketing activities to support sales targets. - Building strong relationships with distributors, retailers, and trade partners. - Planning and executing in-store promotions, events, and visibility activities. - Monitoring competitor activities and market trends to identify opportunities. - Ensuring effective implementation of brand guidelines and POSM at retail points. - Coordinating with the sales team to drive channel-specific growth. - Tracking ROI and effectiveness of trade marketing campaigns. - Preparing regular reports on trade marketing initiatives and performance. To qualify for this role, you should have: - A degree in Marketing, Business, or a related field. - 2 years of experience in trade marketing (FMCG/Publishing/Retail preferred). - Strong communication, negotiation, and interpersonal skills. - Proficiency in MS Office (Excel, PowerPoint, Word). - Ability to work independently and manage multiple tasks. - Proactive, creative, and market-savvy approach. Joining our team in Agra offers you: - A competitive salary package. - Opportunity to grow in a fast-paced and dynamic work environment. - Exposure to brand-building and trade development strategies.,

As an Associate General Manager - National Trade Marketing for Modern Trade at Ferrero, your main focus will be to support all activities within your department and Channel. Your responsibilities will include: - Implementing innovative trade marketing strategies in alignment with overall business objectives to drive sales growth. - Identifying and exploring new chains/sub channels and partnerships to expand the brand's presence and increase product visibility. - Collaborating with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines. - Implementing effective in-store and online promotions, displays, and merchandising strategies. You will also be responsible for: - Analysing market trends, consumer behaviour, and competitor activities to identify opportunities and threats. - Overseeing the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars. - Implementing Point of Sale (POS) materials and displays to optimize brand representation at the store level. In addition, you will: - Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns. - Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement. - Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources. - Monitor expenditures and provide regular budget updates to management. Qualifications required for this role include: - Post Graduate/ MBA as an Academic degree is preferred. - Minimum 15 years of experience in Trade Marketing operations, preferably in an FMCG environment. - Experience in managing and coordinating the complete process flow of in-store activities. - Understanding of the Modern Trade Business. - Fluency in English. At Ferrero, consumers, quality, and care are at the heart of everything we do. To be successful in this role, you should be consumer and product-centric and dedicated to crafting brilliant results for consumers worldwide. You should also possess the ability to work independently, proactively, and as a team member, with great organizing skills and the ability to collaborate at all organizational levels to achieve team goals.,

Role Overview: As a Trade Marketing Manager at the company, you will be responsible for implementing strategic trade marketing plans to establish preferred partnerships with trade partners. This will support the achievement of sustainable competitive advantage at GT/KAs and enhance consumer preference for IPM brands. Key Responsibilities: - Managing the development, production, and installation of POS in line with regional plans, focusing on new business ideas and concepts to enhance the company's competitive position. - Planning and executing the POSM repair & maintenance, AMC plans in line with field requirements to ensure the health and upkeep of the POSM. - Managing inventory of all POSM at the Regional Level, ensuring adherence to Inventory Management Policies & Procedures, and providing reports to senior management for efficient use of IPM resources. - Quality checking of all PPOSM inputs developed centrally or delivered directly to the market as per policy. - Planning and executing the POSM visibility changeover activities as per brand cycles planned through the year via third party vendor teams for all India markets, ensuring adherence to merchandising guidelines and marketing strategies. - Briefing external agencies to develop communication materials consistent with the program's strategy, coordinating the distribution of all communication tools to ensure clear retailer understanding and level of commitment. Additionally, you will also be responsible for: - Implementation and management of a multi-dimensional segmentation model for resource allocation in consultation with IPM sales and marketing team. - Upholding corporate integrity and values while ensuring compliance with PM policies and procedures, including Sales Force Operating Policies and Procedures, local and federal/state laws, and the international marketing code. Qualification Required: - Graduate Degree, with a qualification in Marketing/Business Management preferred. - Minimum of 3-4 years of experience required, preferably in FMCG experience in Marketing, Trade Marketing, or Field Sales.,

As a Trade Marketing Manager, your role will involve leading trade marketing initiatives, enhancing brand visibility, and supporting sales growth across various markets. Your hands-on experience in trade shows, product launches, and developing effective trade schemes will be essential for this position. Key Responsibilities: - Plan and execute trade shows, dealer meets, and channel events. - Lead new product launch activities in collaboration with sales and marketing teams. - Develop and manage trade schemes to drive primary and secondary sales. - Oversee Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns. - Collaborate with sales teams to gain insights into market needs and consumer behavior. - Monitor the ROI and performance of trade marketing activities. - Work closely with distributors and channel partners to strengthen brand presence. Qualifications Required: - MBA in Marketing with 10-15 years of experience in trade marketing. - Strong understanding of retail and distribution channels. - Proven track record in organizing trade events and successful product launches. - Excellent communication, planning, and team leadership skills. - Willingness to travel as per business requirements.,

As a Trade Marketing Manager, your role involves a mix of strategy, planning, execution, and control to drive sales growth through deploying Below the Line (BTL) inputs for the assigned regions. Key Responsibilities: - Plan and drive secondary trade schemes to support regional Annual Operating Plan (AOP) budgets. - Coordinate and execute promotional events such as trade meets, trade shows, and micro marketing activities within allocated budgets. - Develop New Product Development (NPD) Go-to-Market strategy and own the Key Performance Indicators (KPIs). - Coordinate with sales teams to align BTL activities with sales objectives and strategies. - Ensure compliance with legal and regulatory requirements for all trade executions. - Monitor and analyze the effectiveness of all BTL inputs. - Prepare regular reports and presentations on input impacts and recommend necessary changes. - Track competition to stay updated on category/product pricings and schemes for benchmarking. - Provide guidance and training to ensure team members are equipped to meet objectives. - Conduct market research to understand trade behavior, preferences, and trends. - Uphold brand standards and guidelines across all BTL activities. - Stay updated on industry trends, technologies, and best practices in BTL marketing. By effectively managing these responsibilities, you will contribute to enabling sales and revenue growth through BTL inputs.,

As the National Trade Marketing Lead at Dyson, your role will involve planning, developing, and executing trade marketing strategies to enhance brand visibility, consumer engagement, and sales growth through retail channels nationwide. Your collaboration with Sales, Marketing, and external stakeholders will be crucial in ensuring that the Dyson brand resonates effectively with consumers at every physical touchpoint. **Key Responsibilities:** - **Strategy & Planning:** Develop and implement the national trade marketing strategy to achieve brand and business objectives, focusing on product visibility and increasing demos across all channels such as Owned & 3rd Party stores. - **Retail Activation:** Lead the execution of in-store promotional campaigns, point-of-sale materials, trade events, and product displays to maximize consumer impact. - **Channel Management:** Customize initiatives for various channels (national key accounts, regional key accounts, beauty stores, and own demo stores) to ensure optimal presence and conversion. Collaborate with zonal trade marketing managers for planning and execution at the store level. - **Sales Team Support:** Provide the sales team with effective promotional tools and collateral to drive execution excellence. - **Market Insights:** Analyze shopper trends, competitor activity, and market data to identify opportunities and threats, and recommend actionable insights. - **Budget Management:** Efficiently manage the trade marketing budget to maximize ROI, track expenditures, and measure campaign effectiveness. - **Cross-functional Collaboration:** Work closely with Sales, Marketing, Product, and Supply Chain teams to ensure a seamless go-to-market approach. - **Vendor Management & Compliance:** Manage relationships with external vendors, negotiate for cost benefits, track vendor performance, and ensure compliance with internal policies. Conduct regular audits and assessments of vendors to drive continuous improvement. - **Retail Hygiene:** Ensure compliance with retail store hygiene standards across all customer touchpoints, drive adherence to brand guidelines, and develop robust playbooks, toolkits, and guidelines on all retail aspects. - **Partnership with APAC Retail Teams:** Establish a strong partnership with APAC Retail Teams for Retail/Trade Marketing Initiatives, align market objectives, activations, and machine demonstrations with local market insights. - **Consumer/PR/Media/Influencers Events:** Spearhead large format events in collaboration with Group Events Team, oversee vendor/venue selection, negotiation, and coordination to ensure seamless event delivery and cost efficiency. **About You:** - **Education:** Bachelor's degree in marketing, business administration, or a related field. - **Experience:** 12-15 years of experience in trade marketing and sales with a successful track record in managing national-level marketing campaigns. - **Skills:** Strong understanding of trade marketing principles, sales channels, and retail operations. Excellent communication, presentation, negotiation skills. Ability to design and deliver effective training programs for internal teams and external trade partners. Proficiency in Microsoft Office Suite and experience with marketing automation tools and Learning Management Systems. Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.,

As a Channel Activation Specialist, you will be responsible for executing strategies to drive channel growth, enhance customer loyalty, and increase brand visibility in stores. You will collaborate with cross-functional teams, including sales, marketing, and trade marketing, to ensure effective channel activation and the achievement of business objectives. Key Responsibilities: - Assist Market Execution Manager in planning and deploying activation strategies and initiatives aligned with various brand objectives across online and offline consumer touchpoints. - Execute brand activation campaigns, such as experiential marketing events, product launches, sponsorships, and promotional activities. - Implement channel activation plans encompassing trade promotions, POS materials, primary and secondary merchandising in Modern Trade stores, and other relevant initiatives to boost sales and brand presence. - Design and implement a channel loyalty plan to enhance store loyalty and share growth while also implementing initiatives to increase consumer loyalty. - Monitor and evaluate the effectiveness of brand and channel activation initiatives through data analysis, consumer feedback, and market research. - Identify opportunities for improvement and implement strategies to optimize campaign performance. - Collaborate with internal stakeholders, such as sales teams, trade marketing, and brand managers, to align on channel strategies, provide guidance, and drive execution excellence. - Manage trade promotion programs to maximize sales, increase market share, and optimize promotional spend while ensuring alignment with brand strategies and customer requirements. - Build and maintain strong relationships with key channel partners, distributors, retailers, sales teams, merchandising teams, and other stakeholders to drive collaboration and foster mutually beneficial business partnerships. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or related field. - Proven experience in channel activation, trade marketing, or related roles. - Strong analytical skills with the ability to interpret data and consumer feedback. - Excellent communication and interpersonal skills to collaborate with cross-functional teams and external partners effectively. - Ability to strategize, plan, and execute channel activation initiatives to drive business growth. This job description outlines the role of a Channel Activation Specialist in executing strategies to drive channel growth, customer loyalty, and brand visibility in stores.,

On ground Activations:  Recruit marketing executives. Plan & conduct on ground brand activations like sampling, stall sales etc. Coordinate with third party promotions agencies to execute on ground brand activations  Coordinate with colleges, event management companies to execute campaigns  Coordinate with outdoor agencies to execute visibility campaigns in the form of hoardings, bus branding, wall paintings etc.  Trade Promotions: Coordinate with sales team to execute retailer level brand promotions, displays, visibility & awareness campaigns Plan and execute schemes & trade promotions to increase product distribution Coordinate with print vendors to design & organize innovative FSUs, POPs, and other brand collaterals.   Merchandising: Recruit & supervise a team of promoters and merchandisers to ensure brand visibility at all key outlets.   Experience 5-6 years as Trade Marketing Manager role preferably in beauty products or FMCG. Telugu knowledge required.   INVOLVES travel for 7-10 days in a month across South India. HQ: Chennai

In this role at Unilever, you will be part of a team focused on building a new and exciting beauty business that is digital and ecommerce-first. You will have the opportunity to create new capabilities for Hindustan Unilever Limited (HUL) and be a part of a startup environment. As a Trade Marketing Executive based in Mumbai, you will bring your 2+ years of experience in trade marketing within the FMCG sector to collaborate with the Customer Marketing team, identify growth opportunities, and improve demand generation and capture execution across channels. Your role will involve troubleshooting gaps in previous plans, spearheading stock planning processes, and serving as a liaison between various departments for the smooth functioning of the sales cycle each month. **Key Responsibilities:** - Collaborate with the Customer Marketing team to align on category priorities, monitor daily performance, and support the monthly planning process. - Identify growth opportunities through data analysis and forecasting. - Communicate marketing/trade marketing initiatives to Key Account Executives (KAEs) for smooth implementation. - Work closely with KAEs, merchandising, and manning teams to improve demand generation and demand capture execution across channels. - Assist in POSM development and implementation. - Troubleshoot gaps in previous plans and suggest corrective actions. - Spearhead the stock planning process to ensure availability of SKUs across depots in the branch. - Act as the Single Point of Contact to liaise with sales, supply chain, finance, and operations for the smooth functioning of the sales cycle each month. **Key Technical Skills:** - MS Excel - Tableau - Power BI **Key Soft Skills:** - Understanding of Trade Partners and their touchpoints - Deep understanding of social customer buying journeys & filtering business decisions through the customer's perspective - Analytical mindset for troubleshooting problems **Key Skills & Requirements:** - Excellent written and verbal communication skills in English - Strong Project Management skills - Experience in leading cross-functional teams to deliver projects - Understanding of channels and shoppers - Ability to monitor progress and take action Join us at Unilever to unleash your curiosity, challenge ideas, and make a real impact on the business and the world. Let's build a digital-first, future-fit portfolio of niche brands and benefit segments together.,

Role Overview: As an Associate General Manager - National Trade Marketing for Modern Trade at Ferrero, you will have a diverse role that involves supporting all activities within your department and Channel. Your main focus will be to implement sales strategies and provide the tools needed to implement the Ferrero Category strategies at the point of sale. Key Responsibilities: - Implement innovative trade marketing strategies aligned with overall business objectives to drive sales growth. - Identify and explore new chains/sub channels and partnerships to expand brand presence and increase product visibility. - Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines. - Implement effective in-store and online promotions, displays, and merchandising strategies. - Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats. - Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars. - Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns. - Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement. - Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources. - Monitor expenditures and provide regular budget updates to management. - Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements. - Provide strategic input to optimize product assortment, pricing, and promotional activities. - Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts. - Provide input into product launches, ensuring alignment with trade marketing objectives. - Drive innovation with regards to co-packing initiatives to drive business. - Work on global aligned projects for all brands. Qualification Required: - Post Graduate/ MBA as Academic degree preferred. - Minimum 15 years experience in Trade Marketing operations. - Experience gained preferably in an FMCG environment. - Experience in managing and coordinating the complete process flow of in-store activities. - Understanding of the Modern Trade Business. - Fluency in English. (Note: Additional details about Ferrero's commitment to diversity and inclusion were provided in the job description, showcasing the company's values and culture.),

Role Overview: Flexing It is a freelance consulting marketplace that connects freelancers and independent consultants with organisations seeking independent talent. Flexing It has partnered with a leading global FMCG company to seek a Trade Marketing Consultant for D2C Startups. This role involves a mix of customer development and customer marketing, focusing on expanding a recently acquired D2C Brand in further MT and eCom channels to reach 1000crs. As a Trade Marketing Consultant, you will be responsible for planning and executing trade budgets, launching and executing D2C Brand in MT channels, ensuring stock availabilities, managing networks, and executing on-platform activations. Key Responsibilities: - Plan and execute the right trade budgets for each brand x account - Own end-to-end launch and execution of D2C Brand in MT channels led by multiple accounts - Work with Demand Planners and Supply chain partners to ensure the right stock availabilities for customers - Manage multiple networks/project management and coordinate with internal and external stakeholders - Plan and execute end-to-end on-platform activations, including vendor management Qualifications Required: - 2+ years of sales experience in eCom/modern trade accounts in the FMCG industry (new-age D2C brands preferred) - A degree in Marketing, Business, or a related field - High on execution, Owners Mindset, Results Oriented, Good with Numbers - Preference for someone with Sales/CD/project Management/Platform Activations experience,

As the Zonal Trade Marketing Manager at Nitco Ltd in the Building Materials industry, your role involves driving trade marketing initiatives, strengthening brand presence, and ensuring effective channel engagement across the assigned zone. It requires a strong market understanding, execution excellence, and cross-functional collaboration to achieve business objectives. Key Responsibilities: - Conduct market research, competitive analysis, and user feedback sessions to identify customer pain points and opportunities. - Collaborate with engineering and design teams to develop product requirements and specifications. - Drive the product development lifecycle from ideation to launch, ensuring timely delivery and high-quality standards. - Work closely with marketing and sales teams to ensure successful product launches and adoption. - Track key product metrics and iterate based on data-driven insights. - Manage stakeholder expectations and communicate progress effectively across teams. - Track Competition, market information, and Industry trends. - Track Network, Brand Pull, Display, promotion, and schemes across all connected Target Audience and Influencers from Awareness to Share of Wallet. - Define Market growth strategy, align the organization to achieving its Annual Target Metrics. - Lead initiatives to onboard, train, and engage channel partners - dealers, retailers, influencers (architects, masons, interior designers, and contractors). - Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays. - Support expansion of exclusive stores (Franchisee), MBOs, and enhance customer experience at touchpoints. - Plan and execute zonal retail activations, roadshows, and influencer meets. - Collaborate with local event agencies to execute BTL activities to enhance footfall and brand visibility. - Ensure proper branding at exhibitions, trade events, and dealer meets. - Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance. - Regular reporting on trade marketing KPIs - footfall uplift, secondary sales growth, brand recall, and partner satisfaction. - Effectively manage marketing budgets for the zones. - Timely Invoice submission and monthly provisions. The job description provided is specific to the role of Zonal Trade Marketing Manager at Nitco Ltd in the Building Materials industry. The company is powered by Webbtree.,

As a Trade Marketing Manager for the Paper Business, your role involves developing and implementing trade marketing strategies to drive category growth in target markets and customer segments. You will collaborate with the category management team to create customer-centric trade promotions and activities, while also managing trade schemes, partner incentives, and merchandising programs. Monitoring competitor activities, market trends, and consumer insights will be crucial for driving actionable outcomes. Your close coordination with the sales team will ensure the timely execution of trade plans and visibility campaigns. Effective management of the trade marketing budget with clear ROI metrics is key, along with tracking campaign performance through market feedback and analytics. Key Responsibilities: - Develop and implement trade marketing strategies to grow the paper category across target markets and customer segments. - Collaborate with the category management team to design customer-centric trade promotions and in-store activities. - Plan and manage trade schemes, channel partner incentives, and merchandising support programs. - Monitor and analyse competitor activities, market trends, and consumer insights to drive actionable outcomes. - Work closely with the sales team to ensure timely execution of trade plans and visibility campaigns. - Manage the trade marketing budget effectively with clear ROI metrics. - Track performance of campaigns through market feedback, sales uplift, and scheme redemption analytics. - Build strong relationships with distributors, retailers, and institutional buyers to enhance product reach and positioning. - Support new product launches with trade input, visibility planning, and promotional execution. Key Requirements: - MBA/PGDM in Marketing or equivalent from a reputed institute. - 5-10 years of experience in trade marketing or category management, preferably in the paper, packaging, FMCG, or industrial goods sector. - Strong understanding of B2B and retail distribution channels. - Proficient in data analysis, market research, and promotion performance tracking. - Excellent stakeholder management and communication skills. - Hands-on experience in designing and executing trade campaigns and sales tools. In addition to the specific role responsibilities and requirements, the ideal candidate for this position would possess the following preferred attributes: - Analytical thinker with a growth mindset. - Strong commercial acumen and execution capability. - Willingness to travel to key markets across India.,

As the Manager - Trade Marketing at this company located in Perundurai, Erode, your role will involve the following responsibilities: - Understanding of proper sales on the ground. - Basic Margins and cost calculation. - Understanding of retailer schemes and handling a team. - Monitor and drive tertiary sales performance across all retail channels. - Develop and implement initiatives to boost tertiary sales, including incentive programs, training, and promotional activities. - Analyse tertiary sales data to identify trends, issues, and opportunities for improvement. - Plan and oversee trade marketing campaigns, including promotions, in-store displays, and events. - Collaborate with sales teams to ensure successful implementation of campaigns in various retail channels. - Provide sales teams with the necessary tools and materials to support trade marketing activities. - Conduct training sessions for promoter / merchandising teams to ensure understanding and effective execution of trade marketing plans. - Build and maintain strong relationships with key retailers and decision makers. - Negotiate and coordinate joint marketing activities with retail partners. - Track and analyse the performance of promoter / merchandising teams using relevant metrics and KPIs. - Prepare regular reports on campaign effectiveness and provide insights for future improvements. - Work closely with marketing, and sales teams to ensure product availability and effective promotions. Qualifications and Experience required for this role include: - Bachelors degree in Marketing, Business Administration, or a related field, with 5-8 years of experience in trade marketing, sales, or related roles. - Strong understanding of retail environments and consumer behaviour. - Excellent analytical and strategic thinking skills. - Strong communication and negotiation abilities. - Proficiency in Microsoft Office Suite and CRM software. - Ability to manage multiple projects simultaneously and meet deadlines. - Flexibility to travel as required. If interested, please contact the company via the following details: Mail id: hr@nambisans.in Mobile No.: 96773 66211 Benefits for this role include: - Cell phone reimbursement - Health insurance - Provident Fund Please note that the work location for this position is in-person.,