Area Manager

Job Description

Job Title
Area Manager Sales & Service (Automotive / Commercial Vehicles)
About the Role
As an Area Manager Sales & Service for Ashok Leyland, you will be responsible for achieving annual sales and service targets, driving growth in market share, ensuring operational excellence across dealer locations, and enhancing brand positioning in your assigned area.

Key Responsibilities


Take accountability for achieving annual sales targets and service revenues for the assigned territory.


Drive market share growth across product verticals, working on territory-level sales strategy, competitor analysis, and market expansion initiatives. 


Support launches of new products in the territory plan and coordinate launch activities with dealers and ensure timely product roll-out.


Ensure dealer locations follow defined processes and standards (sales & service processes, brand guidelines, operational procedures) ensure compliance and consistency.


Lead, motivate and manage dealer sales and service teams recruit/coordinate with dealer staff, train them on products, processes and company standards, and drive performance. 


Ensure high-quality customer satisfaction oversee after-sales service process, ensure quality service delivery, handle customer feedback or complaints, and maintain customer relationships. 


Monitor and manage dealer profitability by tracking costs, optimizing resource allocation, and ensuring cost control to maintain healthy margins for the dealer network.


Prepare and submit periodic reports on sales performance, market share, dealer performance, service metrics and other KPIs; analyze data to identify growth opportunities and corrective actions.


Build and nurture strong relationships with dealers, channel partners, key accounts and internal stakeholders to ensure coordination and alignment of business objectives.



Desired Candidate Profile / Qualifications


Proven experience in automotive sales and/or service management ideally with a major vehicle manufacturer or dealership network.


Strong track record in achieving sales and service targets, market share growth, and customer satisfaction in a territory/area-based role.


Experience managing dealer or channel networks including dealer supervision, team leadership, performance management, cost control, and dealer profitability oversight.


Ability to plan and execute territory-level sales/market strategies, including new-product launches, competitive positioning, and inventory/supply coordination.


Good understanding of commercial vehicle market customer requirements, fleet/commercial buyers, after-sales service demands, and market dynamics.


Excellent leadership, interpersonal and stakeholder-management skills ability to train, motivate, collaborate with dealers, teams, and senior management.


Strong analytical skills comfortable with sales & service data, market analysis, KPI tracking and deriving insights to drive performance improvements.


Customer-centric mindset commitment to service quality, customer satisfaction, timely resolution of issues, and long-term relationship building.


Willingness to travel across the territory frequently to engage with dealers, clients, and field teams.


Educational Qualification: Preferably a bachelors degree in business, engineering (automobile/mechanical) or related field; MBA or equivalent experience may be an advantage.