Feels like DTC.
Acts like B2B.
Sell to businesses and consumers from one platform. Your business buyers get modern self-serve, and you get all the B2B features you need.
Feels like DTC.
B2B built in, not bolted on
Use every feature across your entire business
All features work across both DTC and B2B without limitations.
Cut manual syncs and duplicate systems
Lower your total cost of ownership by automatically syncing data in one place.
Modernize self-serve buying
Deliver speed, reliability, and easy navigation with specialized B2B tools.
Rethink what business buying looks like
Keep your B2B store ahead of buyer expectations with 100+ features and improvements shipped across the platform every 6 months.
Act faster on business insights
Use Sidekick to build custom apps, analyze SKUs by territory, and answer complex questions about B2B performance.
Automate repetitive tasks
Create automatic workflows for tasks like tagging orders, sending invoices to multiple contacts, and notifying sales reps about new requests.
Enable search using everyday terms
Let buyers search in their own words and still find the right products, even if your catalog uses trade terms.
Make your catalog searchable in ChatGPT
Attract buyers as they research suppliers and individual shoppers who may influence wholesale decisions.
Flex the platform to fit your business
B2B features, fully covered
All the features you need to create custom self-serve storefronts, automate operations across brands and sites, and let buyers order and track their accounts online.
Shopify was named a Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B
Customized buying experiences
Company profiles
Manage multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and order submission settings.
Customer-specific catalogs
PLUS
Curate pricing and product availability using catalogs, which can be assigned to specific B2B customers.
Quantity rules
Create customer-specific conditional rules for products and variants, including minimums and maximums, case packs, and increments.
Volume pricing
Easily implement quantity price breaks to get your B2B customers buying in larger quantities.
Site personalization by audience
ADVANCED
PLUS
Tailor store content, currency, and taxes and duties for every audience you sell to from a single store using Shopify Markets.
Customizable buyer portal
NEW
Use 3P or custom apps to introduce new functionality to the customer accounts experience, like custom buyer roles and CSV order uploads.
Custom B2B solutions
Build the solution your business needs with our suite of B2B APIs and compatible apps.
Headless storefronts
Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack.
Streamlined workflows
Workflow automations
Turn repetitive tasks into automatic workflows like tagging orders, sending invoices, and notifying reps with Shopify Flow, so your team can offload routine tasks.
Company account requests
Add an account request form to your store with Shopify Forms. Buyer information saves as a company account automatically, so they can buy wholesale as soon as you approve.
Sales rep permissions
Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf.
B2B-specific themes
Accelerate your store setup with Trade, or any Horizon theme, pre-built to support our advanced B2B features.
Self-serve purchasing
Quick bulk ordering
Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form.
Flexible checkout
Customize payment and shipping options, set dynamic terms and deposits based on your business rules, and control which orders require review.
Vaulted credit cards
Speed up payment by securely storing customer credit cards on file to use at checkout, on draft orders, and when paying invoices.
ACH payments
NEW
Let your buyers pay from their bank account at checkout and store details for later, so you can charge saved accounts when payments are due.
VAT validation and invoices
NEW
Validate VAT numbers and generate, store, and display compliant VAT invoices for buyers in the EU and UK with Shopify Tax.
Custom discounts
Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.
Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That's where B2B on Shopify comes in.
Power modern storefronts from a single platform
Up to 33% more self‑serve orders
Within 12 months after adopting B2B on Shopify¹
US$1,4B
Invested into commerce innovation that scales with your business in 2024
Up to 36% lower total cost of ownership
When compared to major competitors in North America²
¹Based on internal Shopify data for merchants active with B2B on Shopify between July 2022 and October 2024.
²Data according to research commissioned by Shopify from a leading independent consulting firm between December 2023 and January 2024 to study TCO across major platforms in North America.