National Retail Federation
Modernizing a legacy brand through retail marketing technology: How Del Monte Foods and Instacart leveraged innovation to engage and drive growth with younger consumers
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Personal Information
Organization / Workplace
National Retail FederationLocation
Washington, DC United StatesIndustry
Retail
Website
www.nrf.comAbout
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.