Roland Fiege - 5 steps to success Prof. Dr. Ralf Kreutzer - Marketing as a Service Martha Rogers - Standing Up and Standing Out Stefan Schicker - Social Network User Data - Do's and Don'ts Peter Gentsch - Welcome to the real business: Management, Utilization and Integration of Social Media for business Brian Solis - The End of business as usual Karl-Heinz Land - Social Local Mobile - How Data is changing everything