Balachandar Kaliappan
Personal Information
Organization / Workplace
Sona College of TechnologyLocation
Salem Area, India IndiaOccupation
Assistant Professor at Sona College of TechnologyIndustry
Advertising / Marketing / PR
Website
balachandark.wordpress.comAbout
Presently working as Assistant Professor in Sona College of Technology, Department of Management Studies. I teach consumer behavior, marketing and economics subject to MBA graduates. I'm working on a research paper to understand the risk propensity of consumer while buying a product and also I'm trying to find out new kinds of risk that the consumer perceive while they buy a product online. Being a curious learner I have completed two MOOC courses through coursera.org. They are Social Psychology and Introduction to Consumer Neuroscience and Neuromarketing. I have good amount of experience in working with SPSS software ( Statistical Software for analyzing data).