Downloaded 367 times
Uploaded byMithilesh Trivedi
Motivation in Consumer Behaviour
Motivation is the driving force that compels individuals to take action. There are different types of motivation, including positive motivation, negative motivation, extrinsic motivation, and intrinsic motivation. The motivation process involves previous learning, unfulfilled needs and wants that create tension and drive behavior, cognitive processes that lead to goals to reduce the tension, and fulfilling those goals or needs. Self-motivation also plays a role in the motivation process.
In this document
Powered by AI
Presentation by Mithilesh Trivedi focusing on consumer behaviour.
Motivation is defined as the internal driving force that prompts individuals to take action.
Explores forms of motivation: Positive, Negative, Extrinsic, and Intrinsic.
Outlines the motivation process based on previous learning, unfulfilled needs, and cognitive processes.
Discussion on self-motivation and its significance in driving personal actions and goals.
More Related Content
More from Mithilesh Trivedi
Motivation in Consumer Behaviour
- 1.
- 2. Motivation is thedriving force within individuals that implies them to action……. 2
- 3. 3 TYPES OF MOTIVATION PositiveMotivation Negative Motivation Extrinsic Motivation Intrinsic Motivation
- 4.
- 5.
- 6. Previous learning Unfulfilled Needs,Wants and Desires Tension DriveBehaviour Goal or Need Fulfillment Cognitive Processes Tension Reduction Motivation process 6
- 7.
- 8.