Cultural Palette of Color

To create a global brand for clients, graphic designers must communicate with visuals in terms of colors and symbols. The phrase ‘a picture is worth a thousand words’ may now be a cliché but it remains true. There are always natural associations with shapes, symbols and colors. If a designer takes the time to get educated in terms of the client’s culture, it will be easier to bridge the differences and create a unique and universal color palette in terms of design.