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Coming Soon
This document describes a "Coming Soon" presentation service to boost home marketing before listing a home on the MLS. The presentation gives buyers and agents a sneak preview of homes coming to the market through exclusive listings on HomeSearchAnnArbor.com. This is meant to increase interest and reduce time on the market. Key aspects of the presentation include announcing the home to local agents, marketing to potential buyers, advertisements, and taking time to stage and photograph the home to make the best first impression when it does hit the MLS. Both agents and buyers express enthusiasm for learning about upcoming listings through this service.
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Coming Soon
- 1. “COMING SOON” Homes Experience theExclusive HomeSearchAnnArbor.com Presentation for Your Home Presents
- 2. What Is The “ComingSoon” Presentation?
- 3. Our “Coming Soon”Presentation is the fastest way to boost your home marketing to the highest level possible. BEFORE we begin showing your home through MLS, we present your home exclusively on HomeSearchAnnArbor.com to entice buyers & agents by giving them A SNEAK PREVIEWA SNEAK PREVIEW of what will be coming soon to the market! This increases interest andThis increases interest and reduces your time on market!reduces your time on market!
- 4. The Fastest Wayto Create The ‘BUZZ’ About Your Home HomeSearchAnnArbor.com Our “Coming Soon” presentations are offered only on HomeSearchAnnArbor.com, not in MLS. GET THE WORD OUT We announce your home to the Top 500 agents in the Ann Arbor area. FUTURE BUYERS We market your “Coming Soon” home to a database with 15,000+ future home buyers. ADVERTISEMENT We advertise our “Coming Soon” homes on radio, TV and the Internet – buyers love it!
- 5. The “Coming Soon”Presentation CURIOSITY! Take time to build suspense andbuild suspense and marketing momentummarketing momentum by using the oldest motivation known to man…
- 6. PREPARATION Our sellerstake a week to a few months to stage and polish their home’s presentation. STAGING They take full advantage of our staging consultation including a detailed recommendation report of each area of their home. PHOTOGRAPHY & VIRTUAL TOUR Our professional photographer captures your home in magazine quality photographs and virtual tour through a Nikon DX Digital SLR with wide angle lens. The “Coming Soon” Presentation
- 7. FLOORPLAN Add thefloor plan to your presentation. HOME DESCRIPTION Illustrate your home in marketing-specific keywords and detailed description, highlighting the important features. PERSONAL TOUCH We add “your home’s story” to add the personal touch. We add your comments about the neighborhood. The “Coming Soon” Presentation
- 8. We take thetime to help you prepare your home’s best presentation to make an impressive Entrance to the Market! Details make all the difference! The “Coming Soon” Presentation
- 9. What do Realtorssay about The “Coming Soon” Presentation? “Nice touch and good idea! – Pamela (agent) “Thanks! I’ll run it through the prospect list! – Don (agent) “My client wants to see this property and is looking for a house in this area. He’d rather have the right location at the right price and add value himself. He’d prefer the seller didn’t mess with anything. ” – Tip (agent) Great idea!!! Thanks for sharing the list with me. – Jo Ann (agent) Thanks, great info! - Rose (agent)
- 10. What do buyerssay about our “Coming Soon” Presentations? “Could you get us in to see this house this weekend? We are considering listing our house and we would LOVE this one!” –Heather, home seller/buyer “We are coming down next week. Please see if you can get us in this home. We really want to add it to the list of homes to preview before we buy.” – Patty, homebuyer from Florida “Thanks, for keeping me up to date. Send me everything you have.” – Robin, home buyer
- 11. Take your homemarketing to the highest level possible with The “Coming Soon” Presentation from