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eCommerce Latin America
Latin America is one of the fastest-growing regions, projected to grow at higher rates than developed economies with significant increases in mobile and internet adoption. The region's e-commerce market has expanded substantially over the past decade, contributing to its overall economic growth. Additionally, Latin American consumers have high engagement levels on social media, with Argentina leading in average time spent online.
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eCommerce Latin America
- 1. eCommerce Latin America WhyLatin America? Why Now?
- 2. One of thefastest growing regions Contribution to world economic growth by region between 2011-2021 (%) Source: BBVA Research and IMF WEO North America Western Europe Africa Latin America Asia (ex. Japan) Eastern Europe Japan Middle East Australia & New Zealand 10.5 7.8 4.1 5.8 6.0 57.9 1.8 5.0 1.0
- 3. Latin America willcontinue growing at higher rates than developed economies 5.27% 3.21% 2010 3.85% 1.58% 4.53% 3.53% 1.41% 3.75% 4.07% 2.03% 4.09% 4.36% 2.44% 4.09% World Advanced Economies Latin America & the Caribbean 2011 2012 2013 2014 2015 4.55% 2.64% 4.02% GDP Growth6.16%
- 4. Increase in mobileand internet adoption in Latin America 100 Millionsofusers 200 300 400 500 2005 2010 2015 170 68 205 355 285 451 Mobile users Internet users +165% +319% 31% 75% 60% 12% 35% 60%
- 5. Mobile internet isgrowing hugely in Latin America 421% Growth in Brazil’s mobile broadband subscribers 2011-20121 194% Increase in Argentina’s mobile broadband subscribers 2010-20122 107% México’s growth in mobile broadband subscriptions 2011-20123 105% Chile’s growth in mobile broadband connections 20114 69% Increase in Colombia’s mobile internet use 20115 60% Uruguay’s growth in broadband connections 20116
- 6. Latin America’s eCommerce 5 Billion 68Billion USD increase in 10 years USA 2010 176 billion USD China 2010 75 billion USD Europe 2010 112 billion USD 28 Billion 73 Billion
- 7. Top 10 countriesfor social media engagement: Time spent The average time spent on social networks worldwide is 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest time spent on social networks with 7.5 hours. 5.2 9.8 9.7 9.6 8.7 8.6 8.2 8.1 7.9 7.9 7.7 7.5 Source: ComScore, Media Metrix, November 2012 Notes: Data represents users aged 15+, accessing from home/work locations. Excludes visits from public computers (internet cafes) and mobille and PDA devices.
- 8. The time isnow: Consumers are here today Per capita disposable income: $5,700 (2.5x China, 4.5x India) CHINA $ 2.9 Trillion 1.3 Billion LATAM INDIA $ 2.8 Trillion 490 Million $ 1.5 Trillion 1.2 Billion
- 9. Join us forthe webcast: Winning LatAm eCommerce & Payment Strategies for Latin America To learn more www.globalcollect.com/latam_webcast