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Future of CMS 2017
The document discusses the evolving role of content management systems (CMS) in the digital landscape, emphasizing the shift from traditional CMS to a marketing technology stack. It highlights key future themes such as privacy and security concerns related to GDPR, the impact of artificial intelligence, and the importance of enhanced SEO strategies. The author invites discussion on these trends as organizations navigate their digital transformation.
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Future of CMS 2017
- 1. The Future ofCMS Extreme Janus Boye @janusboye Frankfurt, April 2017 Umbraco Festival
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- 5. “65 percent ofcompanies that are “digital leaders” in our analysis have a high tolerance for bold initiatives; among average performers, 70 percent of companies don’t see support for risk taking.” McKinsey
- 6. CMS from 1999- circa 2016
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- 11. Or to sayit in a different way
- 12. Yesterday: Digital vs. restof organisation
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- 15. Today: Everyone is tryingto speak digital
- 16. Today: Website = Amarketing technology stack
- 17. Today: Website = Amarketing technology stack Hint: You don’t need a CMS
- 18. Or to sayit in a different way
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- 22. Yesterday: Cloud, Agile, Marketing Automation,Experience Journeys
- 24. Key questions for2017 and beyond
- 25. Now that CMSis no longer required
- 26. Now that Umbracois busy fixing basics
- 27. Now that selectingthe right tool has become selecting the right tools
- 28. Still, there’s abig market for a friendly, social, cloud Microsoft-based CMS for brochure sites
- 30. 5 themes forthe future of CMS
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- 33. GDPR is “A tickingtime bomb in the digital marketing plumbing”
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- 35. Artificial intelligence changes yourdigital experience
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- 37. Your website shouldhave many more pages
- 38. 4. Be whereyour users are
- 39. On social, onapps
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- 42. Janus Boye Now it is yourturn Let’s talk