Future Of eCommerce in India

Future Of eCommerce in India

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  Future of eCommerceDarpan Munjal
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  A Isthis the future? …
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  A Isthis the future? …
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  Evolution of eCommerce Current State – Indian eCommerce
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  eCommerce in India Early Years Delays in Deliveries Poor Product Quality No Manufacturer Warranty Missing Parts in Shipments Lack of Communication Consumer Confidence Was Broken!
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  Things are improving now Technology Automation Better Integration with Vendors No questions asked return policies Differentiation on aspects other than price However...
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  Online Retailers Informationis flowing only in one direction
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  A Shift in focus …
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  Crowdsourcing -eCommerce Category Managers Content Editors Marketing Technology Sales Traditional eCommerce
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  Crowdsourcing -eCommerce Category Managers Content Editors Marketing Technology Sales Moderators Community Managers Product Managers Future eCommerce
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  The new game
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  Category Management ContentEditing Marketing Technology Product Design Support eCommerce Functions
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  Category Management ContentEditing Marketing Technology Product Design Support eCommerce Functions
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  Category Management ContentEditing Marketing Technology Product Design Support eCommerce Functions
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  Category Management ContentEditing Marketing Technology Product Design Support eCommerce Functions
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  Category Management ContentEditing Marketing Technology Product Design Support eCommerce Functions
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  Category Management ContentEditing Marketing Technology Product Design Support eCommerce Functions
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  Category Management ContentEditing Marketing Technology Product Design Support eCommerce Functions
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  This is allgood, but… What about India??
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  eCommerce 2.0 forIndia Its about building trust Its about transparency Its about empowerment Its about understanding barriers in eCommerce and leveraging communities to overcome them.
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  Opportunities for India Assisted eCommerce – Affiliate based communities Human Filters for finding products and better prices “ Geek Squad ” for the service market A/B Testing A/B/C Testing
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  The new ecosystem Web Service A Web Service B Social Shopping Site Aggregator/ Price Comparison Niche Vertical Sites Affiliate Marketing Service Providers Horizontal Shopping Portals Pricing Service Inventory Service Order Management Service Web Service C Fulfillment Vendor A Fulfillment Vendor B Fulfillment Vendor C Fulfillment Vendor D Fulfillment Vendor E Books Content Electronics Content Apparel Content Content Providers
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  Key Considerations Popularity is becoming popular Minority view gets lost.. Consensus view bubbles up. Make the “long tail” accessible
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  Key Considerations Tagging may reveal the good , bad and the ugly!!!
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  Key Considerations Offer Incentives for communities to contribute!
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