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Google story
Google began in 1996 as a research project by Larry Page and Sergey Brin. It has grown to be a dominant search engine and digital advertising company. Google makes most of its revenue from targeted advertising based on users' search queries and browsing history. It faces competition in search from other companies and has faced some criticism over privacy and censorship issues. Going forward, Google continues focusing on innovation through new products and services like those in Google Labs.
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Google story
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- 3. INTRODUCTIONGoogle is a widely search engine that uses text matching techniques to find the web pages that are important and relevant to user’s search The word Google comes from the misspelling of word googol which refers to 1 followed by 100 zeros.The company is running millions of server worldwide.
- 4. HISTORY Google beganin January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford Universityin CaliforniaThe Initial public offering took place on August 19, 2004, raising $1.67 billion, implying a value for the entire corporation of $23 billion.The company is listed on Nasdaq and London stock exchange under ticker symbol GOOG and GGEA respectively.
- 5. Larry PageCo-Founder &President, ProductsSergey BrinCo-Founder & President, Technology
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- 7. Google’s business modelHow Google makes money trough Targeted Advertising
- 8. Search – Find– Ad – click!$$ (1)NO changes in GooglesCore Business since 1998: “Google doessearch”Abilitytoofferthebest, fastest, ubiquous (PC&Mobiledevices), reliable and easyto use SEARCHservices
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- 10. Google exposeshighlyrelevanttext, image,animatedor video ADS totheuser
- 11. As soon asa userclicksonthesponsored links orads Google CHARGEShisclientSearch – Find – Ad - click!$$ (2)Buying Cycle “AIDA” – “Googled”:AttentionSEARCH2. InterestFIND OK4. ActionCLICK/$3. DesireADSSource: Google Adwords
- 12. Adwords and AdsenseGoogle’scash cows
- 13. Adwords (1)Google’s cashcow –Simple buthighlyeffectiveSimple textbasedadsCan you imagine that these little text ads could generate billions of dollars of revenue for Google?They do!
- 14. Adwords (2)Google’s cashcow –Simple but highly effectiveSimple text based ads: Example
- 15. Adwords (3)Contextual targetingonGoogle’sContent Network:Here> NY TimesHowdoesitwork?Banner-Ad Served by Google
- 16. Adwords (4)Contextual targetingon Google’s Content Network: Here > games.comVideoAd Served by DoubleClick (Google)14
- 17. The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful.The Focus Google continues to focus on innovation and on the user experience.
- 18. SWOT ANALYSIS STRENGTHSBrandequityConsistent innovationsThe most efficient search engineWide range offeringsConcentration on consumersWEAKNESSESAll the products not known to the consumersOver dependence on contextual advertising for revenue
- 19. SWOT ANALYSIS OpportunitiesSearchcontinues…Today is the world of computer literacy Mobile technologies add another opportunity.
- 20. Cheaper global telecommunicationcosts open new marketsThreats Legal issues about information stores Threats from core competitors (developing search engine)Users get confused.
- 22. Global Market Sharein SearchTotal search in year 2010 99.57 BnGoogle is doing 138.1 Mn search per day
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- 24. Google’s Global Presence21Countries at Present
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- 26. IMPORTANT M&A’SPicasaKey holeDoubleclickYou tubeFlickkAndroidDodgeball
- 27. GOOGLE PRODUCTS &EVOLUTION 1998199620002002200620042010?24
- 28. GOOGLE PRODUCTSThis listof Google products includes desktop productsMobile and online products released or acquired by Google.
- 29. DESKTOP PRODUCTSGoogle Chrome-Web browserGoogle Desktop- Desktop search applicationGoogle Earth- Virtual 3D globe that uses satellite imageryGmail Notifier- Alerts the user of new messages in their Gmail accountPicasa- Photo organization and editing application.
- 30. Mobile and OnlineProductsNews- Allows the user to access Google Newsin a mobile-optimized view.YouTube- Free video sharing Web site.iGoogle- Mobile version of iGoogle that can be easily customised with modulesOrkut- Connect and share with friends Docs- Document, spreadsheet and presentation applicationSMS Channels
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- 35. GOOGLE BRAND EVOLVEDKeepfocused on the userNever settle for the best regarding search algorithms improving response speed and accuracy of resultsGet and keep the best brains, brightest and most motivated on board
- 36. Strategic global andlocal acquisitions in Digital and traditional AdvertisingMobile search, advertising and content is the futureWorldwide presence with local focus on content acquisition
- 37. CORPORATE VALUESDON’T BEEVILA central tenant of don’t be evil was never compromisingThe integrity of search results.Google’s statement of philosophy clarified.We never manipulate rankings to put our partners higher in our search results
- 38. TECHNOLOGY MATTERSGoogles managementwas deeply commited to leveraging leading edge technology. This commitment was evident in ongoing research to improve google’s search algorithms and its software for serving advertisers.
- 39. MAKE OWN RULESGoogle’sfounder had a penchant for unconventional management practices. Their “owners mannual “ highlighted several examples including their refusal to provide earning guidance to wallstreet analysts or to “smooth” earnings to create the appereance of steady growth.
- 40. Ten Things1Focus onthe user and all else will follow.2 It's best to do one thing really, really well.3 Fast is better than slow.4 Democracy on the web works.5 You don't need to be at your desk to need an answer.6 You can make money without doing evil.7 There's always more information out there.8 The need for information crosses all borders.9 You can be serious without a suit.10 Great just isn't good enough.
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- 45. CRITICISM OF GOOGLEPAGERANK.Page rank manipulation.Page ranking related lawsuits.Google bombing.2. COPYRIGHT ISSUES.Google print.Copyright problems.PRIVACY.
- 46. 4. POTENTIAL FORDATA DISCLOSURE.Gmail.Google buzz.Street view.5. OTHER CENSORSHIP.Web search.You tube.
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- 48. Below are 3Google Labs experiments Google Squared Google Goggles Aardvark
- 49. Google SquaredA trendwith search engines is displaying search results in different ways such as with images rather than just text; however, when a search engine starts packing results with too many options it can decrease the effectiveness of getting to results you want quickly.
- 50. Google GogglesGoogle Gogglesis different than the Gmail Goggles tool that saves you from potential embarrassment after a few too many cocktails and almost sending off that email on Gmail. Google Goggles allows you to use a picture taken on your mobile phone as a search query.
- 51. AardvarkThe beauty ofthis tool is unlike other social tools like Facebook you don’t need to build up a network before you can get answers.
- 52. “Some say Googleis God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engine unlike other companies, all it takes is a single click to go another search engine.”- Sergey Brin
- 53. THANK YOU Source: www.google.com