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Presentation nakr google
Google is a major global technology company that operates the world's largest search engine. It was founded in 1996 by Larry Page and Sergey Brin as a research project at Stanford University. Google has continued to grow through acquisitions and partnerships, and now offers many products and services beyond search. The company is headquartered in Mountain View, California and has offices in over 50 countries.
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Presentation nakr google
- 1. Presentation on GoogleInc.Submitted to Dr.LiuzzoSubmitted by Nitin Sharma Amandeep Kaur Sran Ramandeep Dhillon Kulwant
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- 6. Products & servicesfrom Google
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- 12. History Google beganin Jan 1996,as research project by Larry Page and Sergey Brin.The company was first incorporated as a privately held company on September 4, 1998.
- 13. The initial publicoffering took place on August 19, 2004, raising $1.67 billion, implying a value for the entire corporation of $23 billion.
- 14. The company islisted on Nasdaq and London stock exchange under ticker symbol GOOG and GGEA respectively.WhoDidGoogle?Larry PageSergey BrinGoogle was co-founded by Larry Page and Sergey Brin while they were students at Stanford University, California and the company was first incorporated as a privately held company on September 4, 1998.
- 15. They have madeeverything so much easier, faster, and more informative. They have definitely made a huge impact into the technological world.
- 17. GOOGLEThe Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful.The Focus Google continues to focus on innovation and on the user experience.
- 18. GoogleplexGoogleplexia combination ofGoogle and complexThe head quarter of Google “The Googleplex” is located at 1600 Amphitheatre parkway in mountain view ,California
- 19. Facilities at GoogleplexTheGoogleplex is furnished with items like shade lamps and giant rubber balls It also includes gym,free laundry rooms,two small swimming pools, pool tables ,pianos, ping pong tablesHealthy lunch and dinner for all staff .In late 2006,the company installed a series of solar panel
- 20. Google + buildingComplex=Googleplexhttp://www.youtube.com/watch?v=R90Zs60HXmsTheGoogle headquarters is located in Mountain View, California.Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, a baby grand piano, a pool table, and ping pong. In addition to the rec room, there are snack rooms stocked with various foods and drinks.
- 21. Originally, the searchengine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997, and the company was incorporated as Google Inc. on 4 September 1998
- 22. Growth Acquisition &partnershipsGoogle has continued its growth through a series of new product developments, acquisitions, and partnerships.
- 23. Google startedbusiness with radio and publications.
- 24. Google purchased theradio advertising company “dmarc”Recent Acquisitions
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- 26. Global Market Shareof Google
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- 28. Why Google Google is a Biggest web search engine, it indexes millions of web pagesGoogle is used to perform many tasks.It solves user’s problems ,fulfill their needsand desires beyond search.
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- 31. Internet Advertising -2007Global - By E-MarketerNumber 1 – Advertising Medium in terms of growth rate.Ad spending on the Web should net out at $21.7 billion this year. E-Marketer predicts that online advertising will reach $28.2 billion next year (an increase of 30 percent)Online advertising will account for a nearly twice as many dollars - constituting a hefty $44 billion market
- 32. Internet Advertising Trendand PredictionsGlobal - By Zenith Optimedia - continuedThe internet will grow six times faster than traditional media between 2006 and 2009 and increase its share of the ad market from 5.8% to 8.7%.All of the fastest-growing ad markets are in the Middle East and Central & Eastern EuropeThese regions are growing at double-digit rates, compensating for an under performing North AmericaWorld Adspend to grow 5.2% in 2007, on par with long-term trendOlympics, elections and football to lift growth to 6.2% in 2008.
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- 34. LeadershipEric Schmidt Chairman of the Board and Chief Executive OfficerHis focus area is the company's technical and business strategy. His leadership lead Google to add its products, focus on innovations, users’ technology improvements. He is also a member of President Obama's Council of Advisors on Science and Technology.
- 35. LeadershipLarry PageCo-Founder &President, Products .He was one of the founding CEO of Google. Now he is president of products. He also carry the daily operations with Eric & Sergey Brin. He declared a World Economic Forum Global Leader for Tomorrow in 2001.
- 36. LeadershipSergey BrinCo-Founder &President, Technology.He is also cofounder of Google. Instead of President ,Technology; He also focus on daily operations with Eric & Larry . His research focus include search engines, data mining of large text collections and scientific data. He along with Larry named by In 2004, he and Larry Page were named "Persons of the Week" by ABC World News Tonight
- 37. ShiningGoogleat the worldmap21 countries at presentGoogle’s CultureEven in such a big form Google has a small company heart. Flat Hierarchy Each Googler is equally part of the success ,innovation ,mission of Google.Each employee having several responsibilities in different departments Hiring PolicyGoogle favor ability than experience based on nondiscrimination of any typeMultilingual company environment. Recreational facilities along with work.Common café at Googolplex for all employees.
- 38. Philosophy of GoogleTheprimary focus to serve the user and all else will follow.
- 39. Focus on solvingthe search problems by continue R & D.
- 40. Continue focus onmake the search process the fastest possible.
- 41. You don't needto be at your desk to need an answer .
- 42. You can earnmoney without doing evil
- 43. Focus to provideinformation across the nations.
- 44. Being great isa starting point not an End point. Google is UniqueIts speed, Accuracy, Objectivity & easy to search.Its Page Rank technology .Positioned as “Fastest Crawling Technique”.Keeps the search “Up to date”.R & D budget is 50% of Net income & 10 % of Revenue.
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- 49. Top2 competitorsTwo competitors - Microsoft and Yahoo! Inc.Both Microsoft and Yahoo have more employees than Google. – Microsoft has 6 times.Microsoft also has more sources of cash.Longer operating history established good customer relationships. Both have much ability to capture the retained customers by raising their level of service.
- 50. SWOTANALYSISSTRENGTHSBrand equityConsistent innovationsThemost efficient search engineWide range offeringsConcentration on consumersWEAKNESSESAll the products not known to the consumersOver dependence on contextual advertising for revenue
- 51. SWOTANALYSISOpportunitiesSearch is stillcontinue…Today is the world of computer literacy Mobile technologies add another opportunity.
- 52. Cheaper global telecommunicationcosts open new marketsThreats Legal issues about information stores Threats from core competitors (developing search engine)Users get confused.Print collection become less visible
- 53. QUESTION?SO WHAT ISGOOGLE DOING AND WHAT SHOULD IT DO?
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- 55. RecommendationsBe Multi-domestic company.Findnew sources of revenue.Continuous Innovation is the key to maintain dominance in such an aggressive environment.Concentrate on BRIC nations.
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