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Idea's1 only
The document provides an overview of idea generation and creative thinking. It discusses that 95% of creativity comes from perspiration rather than inspiration, and that while only 5% of adults consider themselves creative, 95% of children aged 5-10 exhibit strong creativity. It also lists several famous entrepreneurs and their ages when founding influential companies, generally in their early 20s or 30s. The document then provides strategies for idea generation, such as brainstorming, researching trends and influences, and maintaining an ideas notebook.
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Idea's1 only
- 1. Idea Generation 95% perspirationand 5% inspiration 1
- 2. Creative Thinking Imagination is the fuel for creativity. • 5% of adults over the age of 20 years consider themselves to be ‘Creative’. • 95% of children between the ages of 5 and 10 years exhibit a strong tendency towards creativity. 2
- 3. Entrepreneurs • Bill Gates Microsoft 20 years old 1975-84 • Steve Jobs Apple 21 years old 1976 • Larry Ellison 71 years old Oracle 1977 • Larry Page Sergey Brin 25 years Google 1996 • Mark Zuckerberg 20 years Facebook 2003 • Dorsey Stone Williams 33 years twitter 2006 • Tim Berners-Lee 34 years 1989 • Average age of 32 • Ireland average age 45 3
- 4. Other Ways ofThinking Try this exercise. What is half of 10? Thinking ‘Outside the Box’ A clue from the Times crossword 4 ‘ Inside the Box’
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- 6. Idea’s Notebook We’ve got edgy vibrant fun product….. It may or may not work but we’re going to give it our best shot. Screw it lets do it Richard Branson Quote • Record unusual or interesting ideas. 6
- 7. Everyone can search& find idea’s The ability to generate ideas comes from intuition, but is amplified by experience! Double yang day wine etc 7
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- 13. Lets Recap 13
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- 16. Digital Social UsageMap 16
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- 18. Market Test Market Concept Research Prototype Test Release
- 19. Validate • Who • Why • When & Where • Buyer Insight • What is your new Product • Reason To Believe • Packaging Format
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- 21. Correct Value Propositionis Examples of Value Proposition • Technologically • Communication and morale • Areas • My product was rated the best-in-class by leading authorities
- 22. Value Proposition StatementShould • Describe "What" we provide • Answer "So what?“ • Quantify "How much“ • Provide “Proof”
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- 25. Lsat Touhght Olny srmatpoelpe can raed tihs. I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was not ipmorantt! 25
Editor's Notes
- #25 Speaking Note Tips: Consider including a brief exercise or pop quiz/questions at the end of each section of content presented. Match the exercise / quiz to the session objective and the skill to be developed.