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Immersive Experiences
The document discusses the concept of 'immersive experiences,' describing it as a deep engagement that alters perception and creates a sense of being in another reality. Jane Vita, a lead consultant, emphasizes the importance of emotional engagement and storytelling in creating memorable experiences. It also outlines various elements that contribute to immersion, such as presence, flow, and the use of immersive technologies.
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Presentation introduces immersive experiences emphasizing digital engagement and design.
Jane Vita has extensive experience in design, facilitating service design dialogues and acting as lead consultant.
An immersive experience deeply engages users, altering their state of mind and enhancing memory through sensory activation.
Immersion in virtual reality represents a physical presence in a non-physical world created through stimulating environments.
Key aspects of immersive experiences include presence, emotional engagement, sensory involvement, time perception, and technology.
Presence is perceived as non-mediation, leading to total engagement in the immersive experience.
Emotional engagement creates memorable and meaningful experiences, adding personal significance for users.
Our sense of smell is strongly linked to memory, enhancing immersive engagement through design.
In immersive experiences, time seems to speed up, creating a compelling flow of engagement.
Being in the right place and time enhances the value of the engaging experience, akin to precious timing.
Immersive technologies involve displays that engross users by blocking out external world distractions.
Storytelling fosters audience engagement and intimacy, making content more relatable and appealing.
Flow state is characterized by complete immersion, focus, and enjoyment in an activity.
Effective experiences merge real life with virtual aspects, capturing the user's full attention.
Immersive techniques can be observed and adapted from films, games, and TV industries.
Immersive web content attracts users; success hinges on effective execution of such experiences.
Thank you for engaging with the discussion on immersive experiences in today's digital landscape.
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- 1. Immersive Experiences IDBM, Aalto- 21.09.2017 #Digitalist #immersiveexperiences @janevita @IDBMProgram
- 2. Jane Vita, over thepast 19 years, worked in many of the design competencies, with projects in a range of different industries and countries. At Digitalist she facilitates dialogue around the service design practice. In client projects, her role is to act as a lead consultant helping to discover their digital future. @janevita http://www.janevita.com
- 3. An “immersive experience”is when someone gets so deeply involved in an experience that they may enter into an altered state of mind or being. They might find themselves in another world or experiencing someone else’s reality. This is more than trivially using a product or going through a service experience, it is about triggering memories and activating senses. It is about having a flow experience while engaging in an activity. "Immersive Experience" Jane Vita, 2015 #Digitalist #immersiveexperiences @janevita @IDBMProgram
- 4. Immersion into virtualreality is a perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment. "Immersion (Virtual Reality)" Wikipedia
- 5. Concepts to consider 1. Sense of presence 2. Emotional engagement 3. Other senses 4. Sense of time 5. In the right place at the right time 6. Immersive technologies 7. Storytelling 8. Flow 9. Absorbing the attention 10. Films, games, TV...
- 6. Sense of presence “In themedia psychology literature, presence is defined as the perception of non-mediation - the absence of thoughts about technology that creates the experience.” Total engagement
- 7. Emotional engagement Pleasurable and meaningful. Memorableexperiences worth sharing and that has personal significance. User experience hierarchy of needs model
- 8. Other senses “Our sense ofsmell is most directly linked to memory.” Seductive interaction design
- 9. Sense of time Time seemsto go faster...
- 10. In the rightplace at the right time The right word at the right time is like precious gold set in silver. Proverbs 25:11
- 11. Immersive technologies Special “displays” rightin front of your eyes that block out the rest of the world. Total engagement
- 12. Storytelling Stories help usengage with our audience. They help us to reach intimacy. They make your content more compelling.
- 13. Flow Flow is themental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Wikipedia
- 14. Absorbing the attention “You instantlyfeel like you’re part of something, merging real life with the virtual.” Total engagement
- 15. Films, games, TV... What wecan we learn from other industries?
- 16. It sounds invitingand, honestly, kind of desirable. Everyone wants to be immersed in interesting web content and brands are quickly learning how to use that to their advantage. But to succeed, it has to be done well. "Immersive Experience" Matt Petronzio - Mashable - 2013
- 17. Thank you!! #Digitalist #immersiveexperiences@janevita @IDBMProgram