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Quick commerce, e-commerce are converging: WPP Media's Sairam Ranganathan on the changing commerce playbookBrand Marketing

Quick commerce, e-commerce are converging: WPP Media's Sairam Ranganathan on the changing commerce playbook

Quick commerce is surging, capturing a massive share of online sales for major brands as consumers prioritize speed and convenience, prompting established platforms to adapt their strategies.
Google's AI search overhaul exposes a bigger problem: Measuring digital traffic
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Google's AI search overhaul exposes a bigger problem: Measuring digital traffic
Why are influencer talent management commissions falling in India?
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Why are influencer talent management commissions falling in India?
Mohit Malhotra to join Group SNS as Global Group CEO after stepping down from Dabur
Brand Makers
Mohit Malhotra to join Group SNS as Global Group CEO after stepping down from Dabur

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AI investments deliver returns for 60% of Indian organisations, but readiness to manage risks declines: Kyndryl
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Swiggy records 10.7% growth in Diwali food orders; Dineout reservations jump 38.5%
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Gen Z is rewriting the media-to-commerce funnel, forcing brands beyond traditional cohortsSpecial CoverageGen Z is rewriting the media-to-commerce funnel, forcing brands beyond traditional cohorts

The conversation highlighted a fundamental shift underway in the relationship between audiences, platforms and brands. Rather than treating Gen Z as a uniform consumer segment, marketers are increasingly having to account for individual behaviours, fragmented content consumption and a stronger expectation

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