Proven results:

CLEAN, LUXURY HAIR CARE

Because You Deserve Both



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Experiencing dry, damaged or thinning hair? We've got the solution.

Switch to clean, vegan, gluten-free, paraben & sulfate-free hair care for an instant upgrade.

So you can look great and feel good about what you're using on your body.

Discover the transformative power of clean, luxe hair care.

* GET Our deluxe 3.4 oz. size shampoos & Cowash for only $5 ea.* (THEY MAKE A GREAT STOCKING STUFFER!)

3 REASONS YOU NEED TO AVOID SULFATES & PARABENS:

HAIR LOSS. HAIR FALL. THINNING.

Sulfates are bad for your health, your hair, your scalp. Plus, they increase the chance of hair loss, hair fall and thinning by 185%. See the healthier alternative we use to give our sulfate-free shampoos a rich, creamy lather:

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HEALTHY HAIR CARE IS: VEGAN. GLUTEN-FREE. SULFATE-FREE. PARABEN-FREE. CRUELTY-FREE.

We take pride in our clean hair care made with Keravis PE for stronger, fuller, thicker hair.

With gluten-free & vegan hair care options to fit your preferred lifestyle.

See our 'no' list here.

What's in your beauty products?

Ingredients Really DO Matter.

Living clean isn't just a healthier way of life, it's the foundation for great looking, healthy hair (and glowing skin, too.)

Natural, plant-based ingredient technology can give you incredibly amazing results and the hair you've always dreamed of.

Because that's our dream for you too, let's take a look at what should be in your beauty products - and what you should eliminate:

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STRONG, BEAUTIFUL, YOU.

When your body feels healthy and your hair & skin look great, that's true beauty.

We support clean beauty journey with natural, plant-based hair care.

SEE WHO'S TALKING ABOUT US:

PRODUCTS MADE BY WOMEN WHO CARE.

  • Clean, yummy ingredients. Marine collagen, fruit enzymes, hyaluronic acid, and coconut & jojoba oils to give you luxurious, rich lathering shampoos, healing, hydrating conditioners and naturally powerful styling products.
  • High-performance, paraben-free styling. Our lightweight, powerful styling products are made with Keravis PE to strengthen, hydrate, add shine and eliminate frizz.
  • Organic, plant-based skin care (we offer seasonal limited editions). With natural ingredients like lemon and papaya to naturally brighten and tone, and Hyaluronic acid to hydrate and plump.

A MUST TRY!

I've been using the Pure Shampoo and Beautiful Leave In and my hair has been totally transformed! it's soft and shiny and looks so healthy. So happy I decided to try these products!

- Nancy C., Charlotte NC

JUST WOW...

I love that these products are so good and that the brand cares about using clean ingredients. I use Perfect and Unbreakable and honestly my hair has never looked or felt better.

- Nicola R., Atlanta GA

Love My Waves!

I love the way my waves come out when I use Beachy, my hair feels great. It's super soft, manageable and no frizz! It smells nice too. I recommend this brand to all my friends!

- Ryann B., Los Angeles CA

Soft, Silky Hair

Using this elixir has completely changed my hair texture. It leaves my hair soft and smooth and it feels so much healthier. I've tried many other leave-ins but none even come close.

- Marisa L., NYC

These products are life-changing!

Sometimes it's hard to switch hair products, but I finally listened to my hairdresser and started using smooth and sleek. I feel the difference in my texture as soon as I rinse in the shower and I see such a huge difference when I'm styling too. Absolutely amazing!

- Michele G., Long Island NY

BYE, BYE DRY

My air always feels coarse and dry from color and the dry heat and hard water where I live, but since I started using Dreamy conditoning wash my hair feels super soft and shiny. I even used it on my skin and to shave too. LOVE it.

- Robin A., Phoenix AZ

Make the change to stronger, thicker, healthier hair with every shampoo and condition.

With Keravis PE, proven to prevent hair fall and reduce hair loss.

Hair care that rinses clean and fortifies your hair.