TL;DR

I'm Poa, a Senior Product Designer who spends more time figuring out which problem is worth solving than pushing pixels. I've led that thinking end-to-end, from discovery through strategy, systems, and execution, across a fast-paced agency and a startup. I stay close enough to engineering to know what's actually feasible.

The work spans simplifying financial decisions for non-technical users at an agtech fintech, and building design systems that get adopted, not just shipped. Numbers and specifics live in the case studies below. This is just the shape of how I think.