2 min read
When CTV inventory turns out to be fake, mobile app-classified inventory is almost always where it's hiding. Peer39's benchmark data shows that approximately 98% of Fake CTV volume originates from mobile app-classified inventory, accounting for...
Read More2 min read
"Political content" is not one category. Treating it like one is the same mistake as keyword blocking, just one level up. A campaign attack ad, a...
2 min read
Three checkmarks confirm an impression isn't disqualified. They don't confirm it's right Most verification reports boil down to three checkmarks:...
3 min read
Brand safety tools were built for the open web, where pages tend to have text. A crawler reads the words on a given page, matches them against a...
2 min read
A blocklist cannot tell the difference between a news story about a policy fight and an op-ed arguing one side of it. Both use the same words. In a...
2 min read
Why verification alone isn't brand suitability Passing a safety check and fitting a brand's context are two different questions Most ad verification...
1 min read
BTS retail is projected to hit $85.4 billion in 2026, up 3.3% year over year, and back-to-college has crossed $100 billion for the first time. Behind...
2 min read
Blocking "gaming" from a mobile app campaign feels like a safe default. It's also one of the most common blind spots in mobile in-app buying today....