Beauty brand activation

Brands like Cetaphil, YSL Beauty, and Adobe engaged attendees with expansive activations and designer integrations.

Some captured shots of last weekends Brand Activation ✨️ So many fabulous black owned brands were featured with some top beauty trends on display 😍 We built this luxury aesthetic moment for @sheamoisture We built some unique pedestal designs for @sable.labs And we built some mannequin risers for @woodsbyjordyn The event was hosted by @everystylishgirl And produced by @erica.adams.design Venue was @industrycity #BrandActivation #tradeshowdesign #customwoodwork #luxuryaestheti...

Gisou Beauty Pop Up in Las Vegas Tradeshow, installed by Arsenal New York. #WindowsWear

The nonprofit organization’s inaugural event featured fun activations and a more casual vibe that was fitting for the young actress and her brand.

A veritable pop-up beauty wonderland - Sephora Playhouse - celebrates its 10th anniversary showcasing iconic beauty brands through exploratory themed spaces. Engaging beauty lovers face-to-face with Sephora's top cosmetic and skincare brands in themed zones, these touch points activate social media currency.

Beauty, hair, and skincare brands such as Glossier, KVD Beauty, Make Up For Ever, and Dove continue to innovate when it comes to wooing consumers via events, pop-ups, and activations that showcase new products, initiatives, and campaigns. Click the pin to see more from recent beauty-related activations.

Benefit Launch

Food Truck Promotions partnered with Amorepaficic and took everyone's favorite K-Beauty Brands, #LANEIGE and #innisfree, on tour. Our glass truck hit nine cities across the east coast with 12 activation days throughout the month of June! The immersive experience took skincare to the streets by transforming a glass truck into a luxury dream space where guests could learn about both brands’ top-selling products and enjoy yummy glazed donuts, fun photo ops, and exclusive giveaways.

When art meets life: Armani Beauty has unveiled an illuminated Gingko Garden pop-up with CDFG that draws inspiration from traditional Chinese paintings.