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In this guide to saving with coupons, Consumer Reports says paper discounts have given way to digital ones and online loyalty programs.

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Knowing how to score your company's reputation can provide a clearer picture of how consumers see your brand and how you stack up against the competition.

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You may consider yourself a rational person. And you may think most of the decisions you make are informed by rational thought. Your emotions, however, may tell a different story. Emotions play a significant role when it comes to many of the everyday decisions people make, including the products they use, the foods they eat, […]

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When thinking about market segmentation, an important first question to ask is, “What is a market?” After all, how you choose to define a “market” will determine just what it is you will try to…

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The US economy in 2023 showed a mixed picture of economic performance, according to data from various charts and graphs. Job growth continued, with the unemployment rate reaching a historic low of 3.4%. Wages also increased, rising by 4.1% year-over-year. However, inflation remained a concern, with consumer prices increasing by 3.5%. The housing market experienced a slowdown, with home sales dropping by 10% compared to the previous year. This was attributed to higher mortgage rates and a…

There hasn't been a newborn baby in my home for a while. My son, Ben, turned 15 last May. While feeding a teenager healthy, unprocessed food has its own host of issues, I've been thinking a lot about babies again. No, I'm not expecting. You see, in less than a month, I will be an uncle. My brother and his wife are due right around Thanksgiving, and our whole family is excited. But it has me thinking–what exactly is in some of this stuff we feed our babies? Ideally most newborns and infants…