Color psychology branding

This is the time of year when we look forward to more color — leaves and buds bursting out after a long barren winter, and exchanging black snow boots for polkadot rain boots! And as we think about color around us, it’s a great time to think about how you’re using color in your branding. I've shared

A breakdown of colour psychology!

Learn about the psychology of color and why you should never use certain colors in your branding. Find out what emotions each color evokes and how they can affect your customers' reactions.

Color psychology can be leveraged by brands to affect the way a current or potential client perceives the business. Colors have the power to influence emotion and are a powerful tool in brand strategy and design.

Are you wondering how the colours and shapes in your logo influence consumers? Are you concerned your logo design is appealing to the wrong people?

If you have any experience with graphic design, you would know that color psychology is used all the time for many different applications. Whether you're...

A keyword guide to color psychology

Colors, Logos, & Emotions

Color Psychology for Creative Branding: Crafting Emotional Connections through Color Choices Our minds are naturally wired to connect specific feelings and qualities with different colors. This forms a science that designers and brand creators use to shape experiences. But how can we use this special connection between