Gurokawaii aesthetic

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some very cute looking ornaments on a pink table with red and green decorations in the shape of eyeballs

This article is part of a series on Kawaii Gurokawa (グロカワ), also known as "Creepy Cute" in the West, is a Japanese aesthetic that is characterized by a juxtaposition of Kawaii visuals with grotesque elements and morbid humor.[1] It is similar to Pastel Goth (which it inspired) except without the traditional Gothic elements. The aesthetic is often conflated with the Yami Kawaii, which centers around illustrations depicting dark mental health topics in a cute anime-style, but Gurokawa has…

a pink teddy bear laying on top of a floor next to a toothbrush in its mouth
a woman with makeup and costume on posing for the camera
a woman laying on the floor in front of a store filled with barbie dolls
a teddy bear is wrapped in a pink sweater and striped socks while sitting on a chair

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