Gurokawaii aesthetic
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This article is part of a series on Kawaii Gurokawa (グロカワ), also known as "Creepy Cute" in the West, is a Japanese aesthetic that is characterized by a juxtaposition of Kawaii visuals with grotesque elements and morbid humor.[1] It is similar to Pastel Goth (which it inspired) except without the traditional Gothic elements. The aesthetic is often conflated with the Yami Kawaii, which centers around illustrations depicting dark mental health topics in a cute anime-style, but Gurokawa has…
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