Hey kids, comics.
So Smichal smasks
“How do kids factor in as a demographic at your shop? Is it bigger/smaller than in the past? What are they buying? Do they stay invested in the medium, or is it a passing interest?
For argument’s sake, lets define kids as 16 and under for this question.”
Well, sure, I actually get lots of kids coming through the store, largely due to my location. My store is located in a strip of stores that includes a couple of restaurants, a popular pizza place, a music store/school/venue, and one tiny storefront at the end that seems to be used as a storage area for some other business, but that’s perhaps a tale for another day.
Anyway, with all these schools and restaurants and pizzas, I get a lot of walk-in traffic, particularly from families with children. And thus, I have sort of a captive audience here, with parents unwittingly passing by on their way to eat, when their children spot my store and start shouting “LOOK, COMICS!” and the like.
In that way, I’m very fortunate. I know at the previous place of employment, we were down the road from a high school, and we’d get a lot of foot traffic when classes were out and kids were heading home. However, we weren’t surrounded by other locations that regularly brought in families with children — we had a dry cleaners, an optometrist, a tattoo parlor, a place that sold prosthetic limbs. I mean, yeah, sure, any of those places might cater to young folks (I mean, Junior’s gotta get himself inked sometime), but by and large it was the comics/games shop that was the sole attractor for families.
Now, back to my shop, what are those kids after at my store, anyway? I mean, yes, it’s a pretty good mix of just about everything. People have their ideas about what kids actually want from comic book stores, but I tell them “I had a little girl ask for and buy several Hulk comics” and those preconceived notions can just go right out the window.
But yes, some of it is What You Expect. My Little Pony, manga (especially One Piece right now), Dog Man (slowed down a bit since the movie), the Raina Telgemeier books, that sort of thing. And when it comes to the traditional comic book-type stuff, kids usually ask for Spider-Man or Batman. I get some very light interest from young folks in the Thundercats revival books, but just about every other ’60s-’80s cartoon-based comic book is For Grown-Ups Only. Simpsons comics would do incredibly well based on the demand I have for them from kids, but darned if Disney/Marvel/Whoever is leaving money on the table by not getting another comic for them out on the stands.
Along with comics, kids are also buying lots of the Little Golden Books, the thin illustrated storybook hardcovers for which I have a giant spinner rack by the door. That and the slowly dwindling supply of Funko Pops are what grabs children’s eyes and pulls them into the shop.
As for whether it’s more or less than in the past, all I can really say is that the percentage of kid clientele at my store is steadily increasing. How many are sticking with the hobby as they age…that’s hard to say. I know a handful of kids who have been coming into my shop since they were barely able to walk on their own, so at least some have maintained their interest.