BREAKING NEWS…

§ May 25th, 2026 § Filed under fanzines § 2 Comments

…from The Comic Reader #87 (July 1972):


Well, kinda sorta but not exactly on the “Alex Olsen” tip there. That particular connection to this new The Swamp Thing won’t be established for another decade or so.

Anyway, don’t forget to check out the latest Ant Man news, from The Comic Reader #90, October 1972:


From the July/August 1976 issue, #133, comes this exciting news. NOTE: don’t hold your breath for it.


And finally, from May 1976, #130 of Thge Comic Reader comes the news that Marvel is working with George Lucas on doing comic book tie-ins to his Star Wars movie.


Well, we’ll see how that goes. My money’s on Logan’s Run, though.

Just don’t ask me how that new Ultimate comic is selling.

§ May 22nd, 2026 § Filed under collecting, retailing § 10 Comments

Wayne queries

“[Another store] will keep as many back issues as they can, I can’t travel anymore, but I know this from THE WALKING DEAD and a few others back in the day.

“But keeping copies of ABSOLUTE BATMAN #1 in its tenth printing mean anything at all to a collector? Though I’d bet you only go back to maybe #15 now.

“Or is it that you’ll still get new customers.Buying the trade and then finding more recent issues on the racks for them to buy means you continue to get more people buying the book and possible other Absolute books?”

Believe it or not, Wayne, whatever issues in whatever current printings I can get of any of DC’s Absolute line go on the new comics rack. As of right now, especially after the restock I received earlier in the week, I have nearly every issue of Absolute Batman on the shelf, from the eleventh printing of #1 all the way to the most recent issue, the “hideously mangled” #20, plus the Ark-M special the and the annual. Note that’s not every issue, as I’m currently out of one of the issues in the teens, can’t remember which at the moment, but as soon as it’s reprinted, I’ll have it in!

And it’s a good sales tool to have ’em all on the shelf like that, as it attracts folks who have heard of these comics but don’t want to dig deep into their pocketbooks to splurge for the trade paperbacks. They sample a first issue, maybe a second, then come roarin’ back for all the rest. Having them all up and on display makes for an impressive sight, and certainly encourages sales from the curious.

Mostly, this is working for the main three, the Batman, Superman, and Wonder Woman titles, which probably isn’t a surprise, and those seem to be the titles that get the most reprintings. Absolute Martian Manhunter is probably the next in demand, followed by the relatively low (but still present) demand for Absolute Green Lantern and Absolute Flash. (And for anyone wondering, the newly-released first issue of Absolute Green Arrow is selling quite well for me, thank you.)

I’ve said multiple times I’ve never back issued any of the Absolute line, but strictly speaking, that’s not true. I did have a copy of Absolute Batman #1, first printing, that had a color-breaking corner fold on the front cover that I’d set aside and completely forgotten about until well after the book was determined by the comics-noscenti to be a Hot Item, when I found it again. Priced it up (probably well too cheaply in retrospect), put it in the New Arrivals back issue bins, and watched it get purchased and carried away by a grateful customer, holding it aloft upon a silken pillow.

Are these taking up space on my new comics rack? Well, yes. Even with the Gigant-o-Rack that I have taking up an enormous amout of wallspace in my store, the Absolute comics consume a lot of real estate. However, in terms of space used vs. dollars made, it’s well worth it. And given this is one of the few Big Hits the American direct comics market has, actually bringing in new readers excited about picking up monthly single issues, I happily will devote the space to them.

Is this something I can keep up forever? Or is this something DC Comics can keep up forever, maintaining the backlist of single issues of the Absolute books in print in perpetuity? Honestly, I don’t know which will give first…my shelf space, DC’s continuing willingness to go back to press, or trees. Right now it is in DC’s best interest to keep printing these comics so long as there’s this sort of demand, and it’s in my best interest to keep them displayed and available, so long as they’re getting new customers and making money.

Realistically, I can’t keep ’em all on display forever. I’m already overlapping the issues on the shelves so that I can still make room for other new comics. Or else I just devote the entire rack to nothing but Absolute books, and put all the other releases in a short box by the register witih a sign that reads “MISC. NEW COMICS.” But I haven’t quite hit that day yet.

Now Wayne, funny you mention the “does a tenth printing of Absolute Batman #1 mean anything to a collector” thing, as I was just talking about that with a customer the other day. I mean, technically, the later printings do generally have smaller print runs than the first printings. Thus, they are in shorter supply, which could mean, I guess, higher prices should demand arise. Now, it’s not likely now that the printings are in the double digits, but who knows?

This does happen in the real world on occasion. I forget which issue exactly, but there’s like a second or third print of an issue of Ms. Marvel that goes for dumb money, and those later printings of The Killing Joke with the differently colored embossed logos tend to be pricey since they’re not always easy to find. I don’t remember the last time I saw the blue-embossed eight printing, for example. And I haven’t really checked, but I’m sure the earlier reprintings of some of the Absolute books, especially the Batman one, are gaining some pricing traction.

Those are the exceptions rather than the rule, as decades of comics collecting and pricing have told folks that “reprints aren’t as expensive as first prints.” So no, that tenth, or even eleventh, printing of Absolute Batman #1 is unlikely (but not outside the realm of possibility) to get collector demand and go for premium prices. Its real value is in getting new readers to try out comics.

My Fantastic Four-ay: Part Eight.

§ May 20th, 2026 § Filed under fantastic four § 10 Comments

And so it came to pass, in the mid-1980s, that John Byrne wrapped up his five year run on Fantastic Four, as reported here in the March 1986 issue of The Comics Journal:


(Please forgive the pixelation, as I increased the size from the source image from here.)

It’s all very…politic, with Byrne’s “on everything” seemingly bearin a lot of weight, especially in light of some later interviews. The Comics Journal mentions instances of editorial interference on some of Byrne’s books in then-recent months, such as pages of Fantastic Four #286 being redrawn, and an issue of his Incredible Hulk run being pulled from publication*.

A link found on this page shows up this 2005 Comic Book Resources interview, now accessible at archive.org, where Byrne says

“JB: A lot of factors, most internal office politics, contributed to my finding myself in a position, creatively, where doing the best work I could was simply not good enough. Not for the FF, anyway. I fear I am one of those artists who is heavily impacted by the environment in which he works. The work suffers if I am not happy, and in those final years of Shooter’s reign, I was most definitely not happy!”

This 1999 interview on Sequential Tart (linked at the same Fandom page) adds the detail that he’d likely reached the end of wanting to work on the title:

“JB: Six years on the same book, basically. That works out as a long time, even when you love the characters as much as I love the FF. It simply started to get old, and, around the same time, things in the office got dicey, and I used that as an excuse to leave.”

In the Comics Journal article, he notes that he’s still open to working for Marvel, even though the only work he had going at that moment was the covers to the Official Handbook to the Marvel Universe Deluxe Edition covers (which he leaves after #11 from October 1986). But, at that point he had his Superman reboot gig over at DC Comics (which he also leaves after about a year, but that’s another story).

I was reading the ‘zines at the time, as well as the Marvel books Byrne was working on, so I knew about the abrupt departures and editorial shenanigans that may or may not have brought Byrne to his decision.

And it was abrupt, as Byrne started a multi-part story in what would end up being his last full issue, #293, which I talked about last time. A huge bubble covers a city, and the FF enter to find that time passes much more quickly inside than outside, resulting in centuries having passed. Also in the issue, Kristof (the young boy programmed with Doctor Doom’s memories) is briefly shown, setting up threads for a possible future plotline.

But with #294, Byrne was no longer writing or drawing, and credited only with the plot as Roger Stern took over scripting, with Jerry Ordway and Al Gordon on art chores. With #295, the conclusion to the story, Byrne’s contribution is reduced to a “special thanks” in the credit box.

To be honest, as creative team transitions go, this was an easy one to make. Roger Stern is of course an absolute pro, and can write entertaining superhero comics with the best of them. And the art team of Ordway and Gordon is a pleasure to look at:


Whether it was due to the influence of Byrne’s plot or not, these two issues following up on the opening chapter for this story very much retained the look ‘n’ feel we’d been accustomed to during Byrne’s run on the book. Maybe the art was a little more smoothly refined compared to Byrne’s own self-inked work (which, don’t get me wrong, appealed greatly to me), but certainly of a piece compared to the art in Byrne’s later issues that was inked by others (including Ordway and Gordon, in fact, adding to artistic continuity). The overall tone of the story felt familiar to what we’d been reading for the previous half-decade, so the pain of losing one creator was mollified by the excellence of the replacements.

And so, I thought, that was that. Things were going to be fine. We were still getting our regular dose of John Byrne over on the Superman books, and this swell replacement team of Stern, Ordway and Gordon were going to be knockouts on the FF.

It didn’t quite work out that way, alas. Stern would stay on the book for a bit, though with a different, if fascinating, art team, and the title would slowly move away from the Byrne era of The Superstar Creator Doing His Thing and more toward something a little more…traditional, maybe? While still dealing with the repercussions of what had gone before.

It was an interesting time for the team, and while I had primarily stayed on the book for Byrne’s work, I found myself wondering how Marvel was going to follow that act. Thus, I stuck around for quite a while after his departure to see what they’d try next. And while Stern and that Mysterious Art Team (that you can totally Google, I don’t know why I’m being coy about it) would give us some readable entertainment, we had a giant anniversary issue in #296 to get through first.


And, hoo boy, it’s certainly somethin’.
 
 
 

* That story eventually gets published in Marvel Fanfare.

Unless everyone’s speculating on the reprints.

§ May 18th, 2026 § Filed under batman, collecting, publishing, retailing § 3 Comments

Thanks, pals, for being patient as my blogging batteries recharge. I plan to have another “My Fantastic Four-ay” post this week, and should have another installment of the Final ’90s Countdown coming along in short order.

In the meantime, let me address a question that came up in the last post, about the supposedly-damaged Absolute Batman #20s, from D:

“So are people buying 2 copies of AbBat every month, one to read & one to slab at 9.8 to flip? Or is no one actually reading the book at all and just having their issues encased?”

I’m reminded of that one creator, during the height of the pandemic-inspired comic speculation frenzy where every first appearance of anything was snapped up in desparation for making that big eBay killing, who was so excited at the huge jump in demand for their comic. “Wow! Sales are through the roof! Thanks everyone for your support!” and I just didn’t have the heart to tell ’em that this was only a speculation-fueled bump, that sales were going to drop right back down to where they were previously. And the book ended shortly thereafter (it was a Marvel book, so “ending shortly thereafter” is pretty much a given, what with current publishing stragegies).

I think the point I’m trying to make here is that if Absolute Batman was purely a title supported by speculators, I don’t think it would have lasted this long and at its current high sales volume. That said, speculation is part of the formula here, as most issues have something to generate that sort of interest (1st Absolute Catwoman! 1st Absolute Bane! 1st Absolute Robin(s)!), so that sort of investment behavior is certainly subsidizing the sales.

In general I order around the same numbers for each new issue of Absolute Batman, and I can tell the difference between the issues that have something Hot and Investable in them and those that do not, given on how many I have left over after the initial sales week. However, the amount of demand from people who seem to be actually interested in reading the comic is enough that even if the issue has extra remaining copies, they will continue to sell through the following weeks.

Here’s the thing…I haven’t back-issued any Absolute Batman. (Or any of the Absolute books, for that matter.) I keep every available issue up on the rack and for sale. DC seems intent on keeping the periodicals in print, even if they’ve been reprinted in hardcovers/trade paperbacks, which is unusual. But DC seems to recognize the strong continuing sales of the individual comics and their appeal to new readers, and keeping them in print is money in the bank for themselves and the retailers. I just placed a reorder for more reprints of the entire run, and expect to sell through those again. We’re up to an 11th printing on #1, if you can believe it.

I’m not a mind-reader, so I can’t say for certain that the majority of sales for Absolute Batman is by readers, and not by people immediately shipping them off to CGC to be slabbed and graded. But the general vibe that I’m getting is that they are being bought by readers, and said readers find the comics exciting and compelling. Nearly all my sales in the shop are single copies to customers. Only occasionally do I have someone picking up two or three copies for themselves.

Now, this is just my store. Maybe other stores that are more CGC-oriented than mine (which ain’t hard to achieve) are seeing people buy Absolute Batman by the handful for immediate flipping. I can’t deny that speculation isn’t rampant with this comic, because otherwise this recent controversy over the “damaged” copies of #20 wouldn’t have happened if a significant number of people weren’t upset about not being able to get their coveted “9.8s.” But my sense is that, given the continuing reprinting of the individual issues, given the sales patterns I see at the store, given the general buzz around the actual contents of the stories, this book is getting more reader-driven demand than speculator-driven.

I hope Overstreet lists them as “no copies better than VF exist.”

§ May 15th, 2026 § Filed under collecting, employee aaron, publishing § 7 Comments

So the big news this week is that several new comics showed up “damaged” to retailers this week…and to be honest, this damage wasn’t immediately obvious to me, so I figured I lucked out and didn’t get any of those copies. However, a customer did later point out a couple of minor spine creases on Absolute Batman #20, which apparently affected the entire print run (along with Absolute Martian Manhunter #11 and Barbara Gordon: Breakout #1).

I mean, honestly, the “damage” I’ve seen so far on these books appear to be well within the acceptability of new sales. I just looked at my own copy of Absolute Batman #20 and there is one single little spine break…I’ve seen a lot worse on new comics I’ve received that didn’t get all this hubbub. I also examined my personal copy of the new Absolute Martian Manhunter and I don’t see anything I’d call damage.

The instigation for this is, of course, the people who want to get those “9.8” returns on the Absolute Batmans submitted to CGC, since those are Big Money right now. Had this same thing happened to, I don’t know, Aquaman, we wouldn’t be hearing a peep. I don’t know, maybe I did get lucky and only have minor issues with my copies. Maybe other stores’ copies were absolute (heh) disasters.

Anyway, DC is putting out free “2nd printing” replacements for all these, which…I don’t know, I suppose that’ll keep the comic-flippers happy since Absolute Batman reprints also still seem to be “hot” and “collectible.” And DC announced that they’ll be talking to the grading companies like CGC about the linewide damage on these books, to…I don’t know, make them consider these books “Near Mint” even with the spine ticks? Or call them “Qualified 9.8” which, as I’ve probably noted before here or on the socials, a meaningless grade?

Sigh. But still, it’s an ill wind that blows no one any good (as per this eBay listing sent to me by former employee Aaron):


So technically, still not Near Mint because it’s been repaired. Would’ve been better off just leaving the comic alone.

And frankly, given the printing, handling, and shipping processes comics go through to get to the local comic shop, folks should be glad they show up in one piece at all.

The worst Civil War prequel.

§ May 13th, 2026 § Filed under collecting, low content mode, marvel § 9 Comments

Someone came by the shop and donated a short box full of comics…not really much of interest in there, the usual smattering of random ’90s Marvel comics, but it did have:


…nineteen copies of West Coast Avengers Annual #3 from 1988. That’s a book value of up to tens of dollars!

You know, I’ve never actually read this particular comic. Now’s my chance to…well, probably not do so again.

That’s our JJJ!

§ May 11th, 2026 § Filed under low content mode § 6 Comments


Hi pals…I’m going to enter Low Content Mode for at least today, maybe the week, as I need a little time to recharge the ol’ batteries. But I’m still here, keepin’ an eye on you, so you better watch yourselves!

In the meantime, drink in that portrait of J. Jonah Jameson as drawn by Steve Ditko, in an image I personally took directly from one of the early issues of Amazing Spider-Man back when I had a whole lotta them (like these two).

I’ll be back on Wednesday with a little somethin’ or ‘nother…or maybe even a full post, we’ll see how I’m doing!

If we had any sense, we wouldn’t be comic book retailers.

§ May 8th, 2026 § Filed under retailing § 4 Comments


So the new hot book of the week is Dynamite’s Ben 10 #1, based on the cartoon from some years back and apparently in short supply in these here parts. Notably, this wasn’t an item that flew off the shelves to the normal New Comics Wednesday crowd, but rather primarily moved to new customers who came in the next day…presumably fans who heard about the book online via whatever fan channels exist for the property.

Apparently it had relatively high orders for an indie book, though as that article breaks it down, actual regular copies available to all stores (outside the “blind bags” and the retailer exclusives) were only about two-thirds of the print run. And like every book from Dynamite, there were multiple free-to-order variants, and multiple ratio variants, and the pricier foil covers, and so on.

I got multiple calls to the store looking for copies of this, from, as I noted on the Blooskees, increasingly more distant area codes, so it very much appears that demand far outsripped the available supply. And when something like that happens, the speculators start to get involved, further diminishing available copies for anyone actually interested in reading the comic.

Though I have to admit, my comics-retailer sense (in that if any of us have any sense) was telling me that most of my inquiries were coming from the fans, not the folks looking for eBay-flipping opportunities. So realistically, I don’t know how many Ben 10 #1 were immediately packed away into Gemini cardboard mailers addressed to CGC, but I’m sure it’s a non-zero percentage.

And that being the case, the big question is…what to order on #2? The Final Order Cutoff date on the second issue is next Monday, which gives me a few days to gauge actual demand. Now, I could probably have sold two to three times the copies of #1 over what I initially ordered, which wasn’t a huge amount (more on that in a moment), but it could be a mistake to drastically raise my orders on the next installment.

One, it’s a first issue, where demand is generally highest. Two, a lot of the folks weren’t regular comic buyers, which isn’t a bad thing, of course, but they’re just not in the habit of returning to a comic shop once a month to get the latest issue, and many may not return having had their interest slated with a single comic. And Three, there’s the speculator factor, who are only interested in comics were demand outstrips supply, and certainly won’t pick up any copies of a reasonably ordered second issue.

That’s not all cut ‘n’ dried, of course, but that’s just a basic distillation of what I have to consider. And then there’s the reason I didn’t order overly high in the first place, and that’s the gradually diminishing returns on Dynamite’s cartoon nostalgia comics.

Most of them started strong: Thundercats, Gargoyles, Space Ghost, Thundarr, and so on. But as time and series and spin-offs wore on, sales on the first two shrank to a very small core audience, and Thundarr‘s sales collapsed almost immediately. Space Ghost remains a relatively strong seller, but even that is only moving about half the copies it did when it first arrived on my racks.

That’s perfectly normal…most comic book series see attrition over time (with the possible exception of the perpetual motion machine that is Absolute Batman, but even that may see its time eventually). It’s no comment on their quality, it’s just a thing that happens. But when it came time to order on a Ben 10, I had to consider the apparent diminishing returns on these sorts of comics, and the fact that previous Ben 10 releases, like graphic novels, barely moved at all for me.

And I had to consider, “who was going to buy this?” I get a lot of kids who pass through the shop, but in general they don’t pay any attention to the Old TV Cartoons That Are Back in Comic Form genre. I mean, there’s always one or two, but usually they’re more interested in manga or Dog Man or the like. But I account for those sales too. Then I had to think “how many of the adults who come in here are going to care about a Ben 10 comic?” and I figured “probably the same number that still care about Thundercats and Gargoyles,” so that went into the ol’ brainpan for some thinkin’.

What I usually don’t consider (and this may be a bit of a broken record for you longtime readers here) is The Secret Other Thing, which is “people who don’t normally buy comics coming in to buy comics.” You can’t depend on that. There are plenty of comic books that come out every month were you can say “well, the general public may decide they need This Comic, so I better order lots!” but 99% of the time, they won’t.

But this 1% of the time, they did. And, that’s just what happens I guess. It’s nice when it does, and even nicer if I’m prepared for it, which is almost impossible to be so. But I did have copies on the shelves for the few lucky people who popped by and called early enough on Thursday to grab some copies, so I at least made some people happy.

What to order on #2? Probably more than I ordered on #1, but I’m not going to go buckwild. This could be a case where the demand normalizes right away, or drops almost entirely, like an Image Comics second issue, and I’m stuck with a few issues and need to drop numbers on #3. Or demand will meet my educated guess and I’ll be able to satisfy a larger number of new customers. I’ll find out in about a month or so.

My Fantastic Four-ay: Part Seven.

§ May 6th, 2026 § Filed under fantastic four § 21 Comments

So I spent a lot of time talking about John Byrne’s 1980s run on the Fantastic Four, probably focusing too much on the specifics without saying, in the big picture, that it was classically-done superheroing. Imaginative, usually well-drawn, stories that, with the occasional exception, paid off and rewarded the reader for their investment of half-a-buck or so.

One time (warning: name-drop ahead) Scott McCloud asked me what was the current title on the stands that perfectly encapsulated the standard of A Superhero Comic. What was “One Exact Unit of Superhero Funnybooking,” one could say. At the time, in the late ’90s, I told him “Avengers by Kurt Busiek and George Pérez,” and not just because Scott and Kurt are old friends. It was genuinely the Platonic idea of a superhero comic…well-written, well-drawn, rewarding to read. Had Scott asked me a decade and a half earlier, I would have said John Byrne’s Fantastic Four.

But all things come to an end, and Byrne’s run, having begun in 1981, finally reaches its end in 1986’s #293:


First of all, it doesn’t feel like Byrne’s run was only five years long, given its reputation. It is a significant milestone in the series as a whole, essentially “resetting” the series that had, to some extent, gone a bit off the rails in the years following Lee and Kirby departures from the book. Byrne’s “Back to Basics” approach gave the title a new baseline from which to work, a several-year run that was almost entirely jumping-on points for new readers.

And it’s not like five years is anything to sneeze at. Every issue, plus the annuals, written and drawn by Byrne (with #266 mostly penciled by Kerry Gammill, though Byrne inked it all and did pencil three pages of it), even while he was working on other projects. This did affect the art somewhat, ’til Byrne wisely brought inkers on board to assist in the back half of his tenure.

Second, #293 has only the second cover on one of Byrne’s FF issues to not have been drawn by him (the other being Eliot Brown’s Doctor Doom mask cover). I’m pretty sure I knew already that Byrne was going to be departing, but it was a strange thing actually to see that David Ross/Joe Rubinstein image on the physical copy of the comic in my hands. Even looking at it to this very day makes me recall that sense that there’s a monumental change afoot.

I was in my mid-teens then, but this may have been the time I had personally experienced such a transition on a comic I was following. I was used to multiple teams of artists and writers on comics, of course, but I think Byrne was my initial exposure to The Superstar Creator, the Big Name doing Significant Work on a signature title. Such an immense talent, I thought, would be a hard act to follow. In fact, how could one follow Byrne on a title that he so very much made his own?

It’s a feeling I would have again, when Alan Moore left Swamp Thing, when Peter David left Incredible Hulk. Absolutely classic runs where the creators left their imposing marks, and also giving readers the feeling “who could possibly even follow that?” In the case of Swamp Thing, we got Rick Veitch as the next writer/artist of the series, who turned out to be just the guy to pick up where Moore left off, giving us his own wild run that, while unfortunately truncated at the time, is ginally getting its due.

In the case of Incredible Hulk, it took…a little while longer for the comic to find its footing, though it became very clear that David’s long run did away with the viability of the simple “Hulk smash!” formula that he disdained. The more successful follow-ups delved more deeply into the variable personalities of the Hulk character, such as the immensely popular Immortal Hulk series from a few years back.

Fantastic Four was more a case of the latter than the former, where Byrne’s run cast a long shadow, and the creators that followed found they had big shoes to fill. Eventually, we’d get some significant new directions, but the path from here to there did hit some rough spots along the way. For next time, I’ll delve a little more deeply into this specific story that ends the Byrne run, and where the book goes from there. A lot of changes are ahead, as folks come aboard and try to deal with the pieces that were left behind by this sudden departure of so outsized an influence.

“OM OO DAY.”

§ May 4th, 2026 § Filed under free comic book day § 12 Comments


Well, let’s get this out of the way first. Last year’s Free Comic Book Day event was far and away our most financially successful yet at my shop (that shop being, of course, Sterling Silver Comics in lovely Camarillo, CA). In fact, the numbers were so good, I didn’t really have the expectation that we’d do better this year.

And yet, we did. Now FCBD ’26 is our most financially successful event yet. Which of course is going to give me performance anxiety next year as I can’t imagine surpassing that new total.

Money isn’t the point, of course, but as a small business owner in a retail niche not necessarily known for swimming in cash, it’s nice to have it come in. But it is one measure of gauging response to the event itself, short of doing a head count tally throughout the day, and geez louise we’ve got enough to do on Free Comic Book Day.

Speaking of which, it was very busy that day. As most of you know, ever since COVID descended upon the land, I moved the giveaways to outside the front of the shop…something frankly I should have been doing from the start. Here’s a shot of a couple of the tables, with a third visible in the background (in front of another storefront that always nicely lets me set up there when I need to):


What happens every year for FCBD is that the aforementioned anxiety creeps up and has me wondering if anyone’s going to bother coming to my humble little shop, surrounded as I am by other, larger shops with flashier attractions and more presence.

But as always, I needn’t have worried. While last year the line-up prior to the beginning of the event didn’t start happening ’til about ten minutes before, folks started showing up much earlier than that this time around, And it certainly looked like a lot more people waiting than last time. Alas, I didn’t take a pic of the line prior to the shop’s opening, but my dad did take this shortly after everything started:


“Mike, is that Doctor Strange there monitoring the line and also posing for the camera?” Yes it is, more on him momentarily.

I did take this shot right after opening, from behind the register to which I was affixed for several hours that day:


And because it will be asked…yes, we had plenty of kids coming to FCBD. Lots of them. There were kids in the store when I took that picture, but I tried to time it right so I didn’t catch any in the image. Rest assured, however, there were plenty of ’em. Part of it was that the music school/entertainment venue located in the same strip of shops as me was presented a well-attended play put on by children, nearly all of whom beelined to the comic shop as soon as the show finished. There was one little girl from said show still sporting her mustache. Sadly, a better mustache than my own.

One big reason we had such a good crowd was, of course, the return of comics writer Amy Chase to the FCBD folk at the shop.


She’s great with customers, especially kids, answers lots of questions (I heard her get “how do you get into the business?” more than once), and is just generally a magnetic personality who easily attracts attention even in the midst of free comic madness. Plus she’s cool and fun to hang out with. By the way, look for her new comic Fixation, drawn by Return to Sleepy Hollow‘s Savanna Mayer, coming this fall as part of IDW’s new crime imprint:


So, everything went smoothly, with, as may be inferred from all my money talk up front, the in-store sales more than covering the cost of the books being given away. As I’ve said before, even from back in the days when I was doing this at Ralph’s Comic Corner, from the very inception of FCBD we never lost money on the deal. It always shocked me way back when to hear of some stores who didn’t bother with participating, thinking it was a net loss for them, when it would take only the slightest effort to make it profitable. I think now the naysayers have mostly dropped away, as most shops have figured out how to make it work.

And I’ll just drop this in here, as I always like to emphasize that, as always, I had no limits on how many different FCBD offerings one could take. And, as always, it caused no problems. Some people took one of each, some people only took a couple, it all worked out.

By the end of the day, I’d given away about 90-95% of what I ordered, which is just about as close to ideal as I want on my FCBD orders. The relatively small number of leftovers I had went into the freebie box that I keep at the store year-round, which is good because I had people come by on Sunday who couldn’t make it Saturday, and I moved a good chunk of my remainders. I also had at least one teacher pick up a bunch for her classes, which I’m always happy to provide.

Given I was mostly behind the register for the day, I didn’t get much chance to peek outside and see how things were going, but it was reported to me that the comics most in demand were the Sonic the Hedgehog giveaways, both for his own title and the DC Comics crossover issue.

And judging by what was left over, the only real clunker was the Archie Comics offering, which seemed like it had barely been touched. Frankly, that doesn’t bode well for them, especially given the number of kids that had come by. The company feels increasingly like a nostalgia line for Gen Xers instead of a current, active property attracting its assumed target audience. That’s not to say I didn’t have at least one young lady that day buy a bunch of the facsimile editions off the rack, but that’s a real exception. Which makes me a little sad, as I love Archie comics. Here’s hoping that’s just a regional thing and there are kids in other parts of the country just eating them up.

I did have some leftovers of, like, the DC Comics “Next Level” promo and Marvel’s “Spidey and His Amazing Friends” title, but not unreasonable numbers of such, and they’ll do well in my freebie box. The Spidey comic especially, as I always have parents looking for something appropriate for children, and whipping out a copy of the Spidey book almost always works.

Cleared out a lot of books with the in-store sale, with DC’s Absolute titles, Invincible, and miscellaneous manga being unsurprisingly popular. Also, my Little Golden Book rack got just wiped out. It’s going to take all the money I made just to restock everything. I did try to blow out the remainder of my Funko Pops for super cheap, since that fad feels good ‘n’ done, but alas there were few takers. Looks like I’ll have to fashion those into a giant boat so that upon my eventual death, my body can be pushed out to sea upon it.

I couldn’t do this all by myself, so as usual I wrangled my dad (whom I already mentioned), and my girlfriend Nora (resplendent in her Amazing Fantasy #15 t-shirt), who were of valuable help. And standing in for the otherwise-occupied-this-year pal Dorian (who I greatly missed having around this time) was pal Deon, a fella I’ve known since first meeting him when he’d come into the previous place of employment decades ago. He’s a Cool Guy, and offered some time ago to help out when I needed him…and I needed him for sure!

There I was, prior to opening, kneeling on the ground pulling comics out of boxes to put on the tables, when suddenly there were boots and blue pants with a flowing red cape in my line of sight. Startled, I looked up…and there was pal Deon, decked out as Doctor Strange! Not requested, not expected, initially started the hell out of me, but very welcomed, and everyone seemed to enjoy his outfit combined with his cheerful enthusiasm.

And…that was that. Gave away a lot of comics, had a full store nearly the entire day, sold a lot of stuff, and your pal Mike is still feeling the aftereffects of the proceedings as he writes this. It’s a lot of work, but it’s also a lot of fun, and it’s always rewarding. Big thanks to everyone who helped out, and to everyone who came to the shop…and it was nice to have folks thanking me for doing this. And so long as Free Comic Book Day exists, and my poor beat-up body can handle it, I’ll keep doing it. Beyond all my finance talk and “what sold” and “what did or did not go over” talk, the important part is that it made everyone happy. It’s worth doing just for that.

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