Building a startup means that you make decisions, take risks, learn from mistakes, change your strategy and try to think a few moves ahead.

For me, it would be chess.

Founders are expected to do more than just build a product today :

Build in public.

Post on LinkedIn.

Make videos.

Getting a let s keep in touch from investors can keep you waiting for months. Accelerators are different. You apply, and eventually you get a clear Yes or No.

So here s a simple way to start applying without spending hours rewriting the same answers:
1. Go to ApplySeed
2. Find programs you qualify for !!

Would love your support and feedback !!

Founders launch on @producthunt with one goal: Rank as high as possible, but the first question should be: what is your launch objective?

Maybe your goal is to:
Test an idea and see if there s real interest

• Get more traffic

• Get new users

• Increase conversions

• Get feedback

• Make people try your free plan

• Get your first paying customers

• Build awareness around your product

• Get backlinks ...

Depending on your goal, the way you prepare your launch and how you measure if it was successful can be completely different.
For those who launched on Product Hunt: what was your main goal, and did you achieve it?

For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.

At the same time, we kept reading the same advice everywhere:
"founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.

Building in public is important today. It helps you build a community, get feedback, and create traction around your product. But creating content to share every day shorts, posts on X, LinkedIn, Instagram can quickly become boring and very time consuming.
By recording your meetings with Prodshort, you get content ready to share: Shorts, X posts, LinkedIn posts... You keep things authentic, because the AI documents what you actually do and doesn t create fake content from scratch. Your real progress, your real discussions, your real decisions become things you can share.

It makes build in public much easier. You can share updates about your project directly from your calls: progress, ideas, feedback, small wins... Stay consistent with your build in public without adding extra work to your day !!

Meta just launched Muse, its personal AI agent. AI agents have been everywhere lately, so seeing Meta enter the space was probably just a matter of time. But Meta has one huge advantage: distribution.

WhatsApp, Instagram, Facebook they already have billions of users.

Do you think Meta can become a serious player in AI agents?

I was reading this recent @OpenAI article about Gartner naming OpenAI a Leader in enterprise AI coding agents: https://openai.com/index/gartner....

"Software development is becoming more agentic." This is a good summary of what is happening right now. We are moving from AI that helps you write faster, to AI that can take over tasks (actions, use tools, make changes, run tests, and bring the work back for human review). That is a very different behavior.
The article gives Cisco as an example. They used Codex for a big part of their AI Defense platform and reduced delivery time from several quarters to a few weeks.

As founders, calls are part of our daily life. Brainstorming, quick updates, random discussions with the team and there s always value in those moments. But most of the time, all that value just disappears after the call.
By connecting Prodshort to your calendar, it automatically joins your calls and turns them into ready-to-post content.

If you're a founder and want to create content, I'm doing short discussion calls. Let's connect !!

We all know someone who just keeps building: One more feature, One more improvement, One more thing to fix before starting sales.

And to be fair, it s easy to fall into that loop. Building feels productive, and there s always something that could be better.
But at some point, you have to ask yourself: are you really improving the product or just delaying sales?

From your experience:
When is the right time to stop building and start selling?