Blog

Einblicke in den Betrieb von Freizeitparks, von Betreibern die es selbst erlebt haben.

We Don't Bundle, We Upsell: What an Ice Cream Shop Knows About Park Revenue

A flat discount lowers your anchor and a bundle asks guests to decide everything up front. The better move is the ice cream shop upsell, asking for the second scoop at the moment of booking. Here is what it did to revenue per booking at Charleston Aqua Park, with real numbers.

Chris Hilbert·2. Juli 2026·7 min read

Betrieb

How to Choose a Booking System for Your Attraction Park in 2026

A practical buying guide covering the 7 criteria that matter most: ease of use, industry-specific features, total cost of ownership, integrations, support, mobile experience, and data ownership.

Chris Hilbert·18. März 2026

Betrieb

5 Revenue Optimization Strategies for Water Parks and FECs

Actionable strategies to increase revenue per guest: dynamic pricing, strategic upselling, membership programs, group booking optimization, and seasonal passes.

Chris Hilbert·11. März 2026

Betrieb

Dynamic Pricing vs Variable Pricing: What Attraction Operators Need to Know

Most attractions confuse dynamic pricing with variable pricing. Learn the real difference, why it matters for your revenue, and how to implement true algorithmic pricing.

Chris Hilbert·28. Dezember 2025

Gasterlebnis

Guest Experience Training: What Activity Parks Can Learn from Disney and Chick-fil-A

Learn guest experience frameworks from Disney and Chick-fil-A adapted for activity parks. Includes ready-to-use training templates and scripts for common scenarios.

Chris Hilbert·22. Dezember 2025

Betrieb

The Backwards Planning Method: A Strategic Framework for Growing Your Park

Learn the Backwards Planning Method used by successful park operators. Start with your revenue goal and work backwards to identify exactly what investments will get you there.

Chris Hilbert·15. Dezember 2025

Marketing

How Digital Marketing Actually Works for Activity Centers (And Why We're Seeing 4-5x ROI)

Discover how modern digital marketing with AI and machine learning can deliver 4-5x ROI for activity centers. Learn why traditional targeting is dead and what replaced it.

Chris Hilbert·8. Dezember 2025

Betrieb

The Ultimate Guide to Digital Waivers for Activity Centers

The complete guide to digital waivers for activity centers. Learn how pre-arrival waivers eliminate check-in queues and transform birthday parties.

Chris Hilbert·1. Dezember 2025

Branche

5 Books Every Activity Park Operator Should Read in 2025

Our curated list of 5 essential books for activity park operators, from guest experience to scaling your business. Recommendations from IAAPA conversations.

Chris Hilbert·25. November 2025

Branche

Why Data-Driven Decisions Are the Future of Activity Parks (IAAPA 2025 Insights)

Key insights from IAAPA 2025: The attractions industry needs to move faster toward data-driven decisions. Learn what that means for your park.

Chris Hilbert·18. November 2025

Betrieb

How to Reduce Check-In Queues at Your Activity Park

The check-in queue is the single biggest friction point in the guest experience. Learn how pre-arrival waivers and smart systems can eliminate lines entirely.

Chris Hilbert·10. November 2025

Betrieb

Group Booking Best Practices for Birthday Parties and Events

Group bookings can represent 30-50% of your revenue — or be your biggest operational headache. Learn best practices for claim links, payments, and check-in.

Chris Hilbert·3. November 2025

Betrieb

Mobile Booking Best Practices: Why 80% of Your Guests Book on Their Phone

Most booking systems were built desktop-first. Here's how to optimize for the 80% of guests who book on mobile — and the conversion improvements you'll see.

Chris Hilbert·27. Oktober 2025