WisePPC

Key Features

• Bulk Actions: Apply changes to multiple campaigns, ad groups, or targets based on filters, supporting pause, budget and bid adjustments
• Advanced Filtering: Precise data filtering and analysis for campaigns, ad groups, ads, keywords and related metrics
• Historical Metrics Charts: Aggregate data by day, week, month, quarter, or year with line charts and stacked bar charts visualization
• Multi-Metric Charts: Display up to 6 metrics simultaneously for comprehensive campaign analysis
• Gradient Highlighting: Color-coded campaigns and keywords to quickly identify performance anomalies
• Data Segmentation: Analyze historical data by cost type, campaign type, bid strategy, match type and more
• On-Spot Editing: Modify campaign names, status, bids and budgets directly in the interface
• Placement Performance Analysis: Track and analyze performance across different placement levels
• Long-Term Historical Data Storage: Store data for years while Amazon only retains 60-90 days
• Average Selling Price (ASP): Track average product selling price trends

Core Advantages

• Centralized Analytics: Unified view of advertising and sales data from Amazon and other marketplaces
• Real-Time Decisions: Track key metrics like TACOS, ACOS, CTR in real-time
• Automated Optimization: System automatically identifies campaigns and keywords needing attention
• Ad Impact Analysis: Separate revenue contributions from ads vs organic reach
• Scalability: Support management from 10 to 1000 products
• Effortless Integration: Connect accounts in minutes with automatic data sync

Target Users

Amazon sellers, e-commerce operators, digital marketing professionals

Pricing

Currently in Beta phase offering free access with benefits for Beta users:

• No credit card required
• Free during Beta + extra free month after release
• 25% lifetime discount
• Access to metrics not shown in Amazon Ads

Upcoming Features

• Dynamic repricing based on market trends
• Multi-dimensional filtering
• AI-based campaign adjustments
• Automated inventory forecasting
• Multi-account performance dashboard
• Smart bidding enhancements

Typical Results

Users improve campaign efficiency by up to 30% and reduce wasted ad spend by 20%