Archipelago Dada.

ARCHIPELAGO DADA, MOTION VIDEO
DELIVERABLES

Visual Identity

Graphic Design

Motion Design

Research

RECOGNITION
A custom typeface inspired by the Azores archipelago and rooted in the avant-garde movements of Dadaism and Futurism.
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Archipelago Dada transforms a typeface into a cinematic, living organism. Rooted in the volcanic geography of the Azores, the project merges Dadaism, Futurism, and Visual Poetry into a motion-first narrative that challenges the boundaries of typography.

Rather than treating type as static design, I extended César Martiniano’s typeface into a shifting landscape of movement, where each glyph breathes, collapses, and erupts like the islands themselves. The piece is both a cultural homage and an exploration of how typography can exist beyond the page, as performance, as environment, as emotional expression.

The project achieved global resonance: shortlisted by Communication Arts, featured twice on Behance, and viewed 18,000+ times across Behance and Vimeo. It exemplifies how type and motion can evolve into narrative artforms, blurring the line between literature, cinema, and design.

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Understanding the tectonic motion

Inspired by the Azores archipelago, a collective of nine volcanic islands with different proportions, the idea was to translate that geographical scale of the islands to a sans serif typeface, in which, each word would contain variations in the width for each letter. These creates a composition of archipelagos (words) and their islands (letters), alternating character widths.

Through research and case studies within the theoretical framework, César concluded that was possible to execute the concept through the usage of a contextual editorial alternative tool that emphasizes the width variations of the letters and words which consequently could relate to an expressive movement in typography.

Taking the type expressiveness to the next level

The studio took all this knowledge and created an animated narrative behind the process and inspiration of the type. Emphasizing the different width variations with quick and dynamic transformations that deepen the expressiveness of the type. The art direction was designed to be as rough sketch texture aesthetic since César is known for his design and graffiti work at Weip Studio.

“Through the animated video created by Francisco Modesto, it was noticeable that despite this type was designed for an editorial printing medium, when animated it gained a whole new dynamic that I didn’t expect, making it much more attractive.”

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César Martiniano. (2020) Archipelago Dada, A humanist sans serif font expressive visual compositions.

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