Carpa EP Album.
Art Direction
Graphic Design
Motion Design
Photography
Research
Music in motion. For CARPA, an experimental EP launching the career of sound engineer Pedro C. Franklin, I developed a modular motion system inspired by the carp, a symbol of persistence across Eastern and Western cultures. The framework could adapt infinitely, cutting 72+ hours of production time while generating cover art, animated tracks, and teaser campaigns in perfect sync with the music.
Beyond a single release, CARPA proved how design systems can empower independent creators to operate with the impact of major labels. The project not only fueled Franklin’s early breakthrough but also expanded his collaborations within Portugal’s music scene, including artists such as Pedro Mafama. The work extended from digital, driving over 10,000 organic listeners and earning recognition from Adobe and Behance for innovation in design craft.
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Pedro Coelho Franklin is a Portuguese sound engineer known for his music production developing music and albums for music artists such as Pedro Mafama, Cire, Wedge, among others.
Franklin desired to explore a more artistic and experimental approachfor his first independent release, an EP entitled C, to create a responsive motion artwork to promote his first personal project, inaugurating his studio 'Karapassa Studio'.
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Francisco Modesto, Designer, The Chico·Studio
With Franklin's insight, we developed a responsive design system in After Effects that could interact individually with each soundtrack creating an organic visual composition that saved more than 72+ hours of post-production work.
In total, we created a teaser, a printed and digital artwork, a collection of animated videos for each of the eight tracks, and, a physical prototype of an album, all created from an unique responsive system.
The project reached over ten thousand views on Franklin's network, promoting his studio, work and professional services.
Currently, Franklin's has some independent appearances in music festivals, like Impulso Festival, and has an active audience of +1700 followers since his started this independent journey.
Rebuilding trust and visibility with clarity, NECGM at the Faculty of Engineering refreshed its identity to highlight its lasting success connecting students and industry.